About OpenX
OpenX is a company based in Pasadena (United States) founded in 2007. OpenX has raised $85 million across 6 funding rounds from investors including Accel, Index Ventures and Mitsui Global Investment. The company has 336 employees as of December 31, 2022. OpenX has completed 4 acquisitions, including Jumptime, LiftDNA and Mezzobit. OpenX offers products and services including OpenX Exchange, OpenAudience™, and Premium Inventory. OpenX operates in a competitive market with competitors including Adjust, 4C Insights, data.ai, TapClicks and Singular, among others.
- Headquarter Pasadena, United States
- Employees 336 as on 31 Dec, 2022
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Media & Entertainment
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Products & Services of OpenX
OpenX offers a comprehensive portfolio of products and services, including OpenX Exchange, OpenAudience™, and Premium Inventory.
Platform for programmatic ad inventory sales and purchases.
Tool for omnichannel audience targeting in advertising.
Service for high-quality ad spaces from publishers.
People of OpenX
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Software Development Team
32 people
Product Management Team
31 people
Sales and Marketing
25 people
Leadership Team
16 people
Human Resources and Administration
10 people
Finance and Accounting
7 people
Creative and Marketing Team
4 people
Operations Team
3 people
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Funding Insights of OpenX
OpenX has successfully raised a total of $85M across 6 strategic funding rounds. The most recent funding activity was a Series E round of $25.01 million completed in January 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in OpenX
OpenX has secured backing from 12 investors, including venture fund and institutional investors. Prominent investors backing the company include Accel, Index Ventures and Mitsui Global Investment.
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Accel is recognized as a leading venture capital firm.
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Venture capital investments in technology startups and entrepreneurs.
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Corporate-backed venture capital firm focused on healthcare, IT, and multiple sectors
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Investor details for OpenX
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Investments & Acquisitions by OpenX
OpenX has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include Jumptime, LiftDNA and Mezzobit.
Investment portfolio details for OpenX
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Ad campaign management software is provided for optimization and monitoring.
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Data interchange platform
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Yield optimization and data management are provided for online publishers.
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Complete acquisition details for OpenX
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Financial Statements - OpenX
Detailed financials for OpenX
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Openx Comparisons
Peer comparison for OpenX
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Competitors of OpenX
OpenX operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Adjust, 4C Insights, data.ai, TapClicks and Singular, among others.
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Cloud-based software for mobile marketing analytics is provided.
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Cloud-based market intelligence is delivered across closed ecosystems.
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Market data is analyzed by AI to generate consumer insights.
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Cloud based marketing management platform for businesses
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Marketing data is unified and ROI is analyzed across channels.
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Mobile application analytics solutions are offered by Flurry.
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Detailed competitors of OpenX
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Latest news on Openx
Complete news archive for OpenX
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Frequently Asked Questions about OpenX
OpenX was founded in 2007.
OpenX is headquartered in Pasadena, United States. It is registered at Pasadena, California, United States.
OpenX is a funded company, having raised a total of $85M across 6 funding rounds to date.
As of Dec 31, 2022, the latest employee count at OpenX is 336.
Founded in 2007 in Pasadena, United States, OpenX operates within the digital advertising sector. An ad server, real-time bidding exchange, and supply-side platform are maintained to link publishers and advertisers. Demand Fusion is utilized to integrate RTB auctions with ad network sources, establishing a minimum bid as a guaranteed rate for impressions. Revenue optimization for publisher content is facilitated across online environments.
OpenX's top competitors include Adjust, 4C Insights and Singular.
OpenX offers OpenX Exchange, OpenAudience™, and Premium Inventory.
OpenX has 12 investors. Key investors include Accel, Index Ventures, Mitsui Global Investment, Presidio Ventures, and Sapphire Ventures.