About OpenX
OpenX is a Media & Entertainment company based in Pasadena (United States) founded in 2007. Programmatic ad exchange connects publishers with advertisers via RTB platform. OpenX has raised $85 million across 6 funding rounds from investors including Accel, Index Ventures and Mitsui Global Investment. The company has 336 employees. OpenX has completed 4 acquisitions, including Jumptime, LiftDNA and Mezzobit. Its website openx.com draws about 46 thousand monthly visits. OpenX offers products and services including OpenX Exchange, OpenAudienceâ„¢, and Premium Inventory. Its focus areas include Enterprise Applications, AdTech, Ad Exchange and Cross-Device. Its competitors include 4C Insights, data.ai and TapClicks; 3 of its 3 listed competitors have raised funding.
Company details
Founded in 2007 in Pasadena, United States, OpenX operates within the digital advertising sector. An ad server, real-time bidding exchange, and supply-side platform are maintained to link publishers and advertisers. Demand Fusion is utilized to integrate RTB auctions with ad network sources, establishing a minimum bid as a guaranteed rate for impressions. Revenue optimization for publisher content is facilitated across online environments.
Products & Services of OpenX
OpenX offers a comprehensive portfolio of products and services, including OpenX Exchange, OpenAudience™, and Premium Inventory.
Platform for programmatic ad inventory sales and purchases.
Tool for omnichannel audience targeting in advertising.
Service for high-quality ad spaces from publishers.
Funding Insights of OpenX
OpenX has successfully raised a total of $85M across 6 strategic funding rounds. The most recent funding activity was a Series E round of $25.01 million completed in January 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $85M
- Total Rounds 6
- Last Round Series E — $25.01M
- First Round $5M
(Jun 2007)
- Investors Count 12
All 6 funding rounds of OpenX with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2013 | $25.01M | Series E | – | Samsung Venture Investment | |
| Mar 2012 | $9.48M | Series E | – | – | – |
| May 2011 | $20.02M | Series D | – | Sapphire Ventures | |
| May 2009 | $10M | Series C | – | DAG Ventures | |
| Jan 2008 | $15.5M | Series B | – | Accel | |
| Jun 2007 | $5M | Series A | – | Index Ventures |
12 investors in total: 12 institutional.
Investors in OpenX
OpenX has secured backing from 12 investors, including venture fund and institutional investors. Prominent investors backing the company include Accel, Index Ventures and Mitsui Global Investment.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Accel is recognized as a leading venture capital firm. | 1983 | accel.com | Palo Alto, United States | |
Venture capital investments in technology startups and entrepreneurs. | indexventures.com | |||
Corporate-backed venture capital firm focused on healthcare, IT, and multiple sectors | mitsui-global.com | Menlo Park, United States | ||
Venture capital is provided to multiple sectors by Presidio Ventures. | presidio-ventures.com | Santa Clara, United States | ||
Venture capital firm partnering with enterprise software companies and early-stage funds. | sapphireventures.com | |||
Investments are directed toward semiconductors, telecommunications, software, and medical sectors. | samsungventures.com | Seoul, South Korea | ||
Mid-stage venture capital investments and support for tech entrepreneurs. | dagventures.com | |||
Venture capital investments are directed toward tech sectors. | mangrove.vc | Luxembourg, Luxembourg | ||
US focused seed and early-stage VC firm | firstround.com | San Francisco, United States | ||
US focused VC firm | oatv.com | San Francisco, United States |
Investor details for OpenX
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of OpenX
142 people are tracked at OpenX (67 in leadership, 75 in team); the tracked headcount is 336.
| Name | Role | Group |
|---|---|---|
Mitchell Greenway | Vice President Publisher Development Emea, APAC | Leadership |
Brett Rubio | VP Sales | Leadership |
Christopher Morrow | Director, Advanced TV | Leadership |
Nick Owen | Account Director, Buyer Development | Leadership |
Nick Cuniffe | Vice President Of Product - CTV | Leadership |
Andrew Shapiro | Director Of Product Management | Leadership |
Ben White | Director Of Engineering | Leadership |
Cypress Bautista | Senior Director, Operations Management | Leadership |
Cheryl Tan | Director, Account Management Buyer Development Growth Team | Leadership |
Becky P. | Talent Acquisition Partner - Recruiter | Leadership |
Jon Branch | Director, Strategic Partnerships | Leadership |
Mark Liao | Chief Financial Officer | Leadership |
Craig Becher | Senior Director GTM Strategy And Ops | Leadership |
Tyler Jackson | Business Development Director | Leadership |
John Gentry | CEO | Leadership |
Zack Gordon | Sales Director, Buyer Development | Leadership |
Tyler K. Webster | Senior Director, Buyer Development | Leadership |
Rich Baker | Senior Director, Publisher Development, EMEA & MENA | Leadership |
Gil Sommer | VP Of Global Product | Leadership |
Tamiz Uddin | Head Of Technical Solutions EMEA | Leadership |
122 more people are available in the full profile.
Complete people profiles for OpenX
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Investments & Acquisitions by OpenX
OpenX has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include Jumptime, LiftDNA and Mezzobit.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Ad campaign management software is provided for optimization and monitoring. | pubnation.com | 2015 | Sep 2017 | •••• | ||
Data interchange platform | mezzobit.com | New York, United States | 2012 | Sep 2017 | •••• | |
Financial value of publisher content is calculated in real time. | jumptime.com | Los Angeles, United States | 2007 | Oct 2012 | •••• | |
Yield optimization and data management are provided for online publishers. | liftdna.com | New York, United States | 2009 | Feb 2012 | •••• |
Complete acquisition details for OpenX
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Timeline of OpenX
7 dated milestones of OpenX across 10 years, from founding to its latest funding, stage changes and deals.
Competitors of OpenX
OpenX has 3 listed competitors in our database, 3 of them funded. They include 4C Insights, data.ai and TapClicks.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| 4cinsights.com | 2011 | Chicago, United States | $31.7M | 282 | Cloud-based market intelligence is delivered across closed ecosystems. | |
| data.ai | 2010 | San Francisco, United States | $157M | 123 | Market data is analyzed by AI to generate consumer insights. | |
| tapclicks.com | 2011 | San Jose, United States | $23.5M | 64 | Cloud based marketing management platform for businesses |
Detailed competitors of OpenX
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Web traffic of OpenX
The website of OpenX (openx.com) receives about 45.6K visits a month.
- Monthly visits45.6K
▲ 6.3% vs previous month
Websites whose visitors overlap most with OpenX. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| appnexus.com | 100% | 11.8K | #2,106,393 | View details | |
| adform.com | 82% | 940.9K | #57,116 | View details | |
| rubiconproject.com | 78% | 2M | View details | ||
imasdk.googleapis.com | imasdk.googleapis.com | 70% | – | ||
| mopub.com | 65% | View details | |||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for OpenX
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
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Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as OpenX (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Related news about Openx
Complete news archive for OpenX
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Frequently Asked Questions about OpenX
OpenX was founded in 2007.
OpenX is headquartered in Pasadena, United States. It is registered at Pasadena, California, United States.
OpenX is a funded company, having raised a total of $85M across 6 funding rounds to date. The company's 1st funding round was a Series A of $5M, raised on Jun 2007.
OpenX has 336 employees.
Founded in 2007 in Pasadena, United States, OpenX operates within the digital advertising sector. An ad server, real-time bidding exchange, and supply-side platform are maintained to link publishers and advertisers. Demand Fusion is utilized to integrate RTB auctions with ad network sources, establishing a minimum bid as a guaranteed rate for impressions. Revenue optimization for publisher content is facilitated across online environments.
OpenX's top competitors include 4C Insights, TapClicks and data.ai.
OpenX offers OpenX Exchange, OpenAudienceâ„¢, and Premium Inventory.
OpenX has 12 investors. Key investors include Accel, Index Ventures, Mitsui Global Investment, Presidio Ventures, and Sapphire Ventures.