About OpenX
OpenX is a company based in Pasadena (United States) founded in 2007.. OpenX has raised $85 million across 6 funding rounds from investors including Accel, Index Ventures and Mitsui Global Investment. The company has 336 employees as of December 31, 2022. OpenX has completed 4 acquisitions, including Jumptime, LiftDNA and Mezzobit. OpenX offers products and services including OpenX Exchange, OpenAudience™, and Premium Inventory. OpenX operates in a competitive market with competitors including Adjust, 4C Insights, data.ai, TapClicks and Singular, among others.
- Headquarter Pasadena, United States
- Employees 336 as on 31 Dec, 2022
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Sectors
Media & Entertainment
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Email
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Phone
*********
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Website
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Social
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Products & Services of OpenX
OpenX offers a comprehensive portfolio of products and services, including OpenX Exchange, OpenAudience™, and Premium Inventory. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Platform for programmatic ad inventory sales and purchases.
Tool for omnichannel audience targeting in advertising.
Service for high-quality ad spaces from publishers.
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Software Development Team
32 people
Product Management Team
31 people
Sales and Marketing
25 people
Leadership Team
16 people
Human Resources and Administration
10 people
Finance and Accounting
7 people
Creative and Marketing Team
4 people
Operations Team
3 people
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Funding Insights of OpenX
OpenX has successfully raised a total of $85M across 6 strategic funding rounds. The most recent funding activity was a Series E round of $25.01 million completed in January 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 6
- Last Round Series E — $25.0M
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First Round
First Round
(13 Jun 2007)
- Investors Count 12
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan, 2013 | Amount | Series E - OpenX | Valuation | Samsung Venture Investment | |
| Mar, 2012 | Amount | Series E - OpenX | Valuation |
investors |
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| May, 2011 | Amount | Series D - OpenX | Valuation | Sapphire Ventures |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in OpenX
OpenX has secured backing from 12 investors, including venture fund and institutional investors. Prominent investors backing the company include Accel, Index Ventures and Mitsui Global Investment. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Accel is recognized as a leading venture capital firm.
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Founded Year | Domain | Location | |
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Venture capital investments in technology startups and entrepreneurs.
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Founded Year | Domain | Location | |
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Corporate-backed venture capital firm focused on healthcare, IT, and multiple sectors
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by OpenX
OpenX has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include Jumptime, LiftDNA and Mezzobit. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Ad campaign management software is provided for optimization and monitoring.
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2015 | ||||
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Data interchange platform
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2012 | ||||
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Yield optimization and data management are provided for online publishers.
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2009 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - OpenX
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Openx Comparisons
Competitors of OpenX
OpenX operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Adjust, 4C Insights, data.ai, TapClicks and Singular, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Cloud-based software for mobile marketing analytics is provided.
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| domain | founded_year | HQ Location |
Cloud-based market intelligence is delivered across closed ecosystems.
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| domain | founded_year | HQ Location |
Market data is analyzed by AI to generate consumer insights.
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| domain | founded_year | HQ Location |
Cloud based marketing management platform for businesses
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| domain | founded_year | HQ Location |
Marketing data is unified and ROI is analyzed across channels.
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| domain | founded_year | HQ Location |
Mobile application analytics solutions are offered by Flurry.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Openx
Frequently Asked Questions about OpenX
When was OpenX founded?
OpenX was founded in 2007.
Where is OpenX located?
OpenX is headquartered in Pasadena, United States. It is registered at Pasadena, California, United States.
Is OpenX a funded company?
OpenX is a funded company, having raised a total of $85M across 6 funding rounds to date. The company's 1st funding round was a Series D of $20.02M, raised on Jun 13, 2007.
How many employees does OpenX have?
As of Dec 31, 2022, the latest employee count at OpenX is 336.
What does OpenX do?
Founded in 2007 in Pasadena, United States, OpenX operates within the digital advertising sector. An ad server, real-time bidding exchange, and supply-side platform are maintained to link publishers and advertisers. Demand Fusion is utilized to integrate RTB auctions with ad network sources, establishing a minimum bid as a guaranteed rate for impressions. Revenue optimization for publisher content is facilitated across online environments.
Who are the top competitors of OpenX?
OpenX's top competitors include Adjust, 4C Insights and Singular.
What products or services does OpenX offer?
OpenX offers OpenX Exchange, OpenAudience™, and Premium Inventory.
How many acquisitions has OpenX made?
Who are OpenX's investors?
OpenX has 12 investors. Key investors include Accel, Index Ventures, Mitsui Global Investment, Presidio Ventures, and Sapphire Ventures.
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