About LiftDNA
LiftDNA is a company based in New York (United States) founded in 2009 was acquired by OpenX in February 2012. LiftDNA has raised $1 million across 2 funding rounds from investors including OpenX, Ben Franklin Technology Partners and GITP Ventures. LiftDNA operates in a competitive market with competitors including PubMatic, Sovrn, Sharethrough, Sonobi and Brightcom, among others.
- Headquarter New York, United States
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Media & Entertainment
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Funding Insights of LiftDNA
LiftDNA has successfully raised a total of $1M across 2 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in LiftDNA
LiftDNA has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include OpenX, Ben Franklin Technology Partners and GITP Ventures.
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Investment and support are provided for Pennsylvania's tech-based companies.
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Programmatic ad exchange connects publishers with advertisers via RTB platform.
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Investor details for LiftDNA
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Investments & Acquisitions by LiftDNA
Investment portfolio details for LiftDNA
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Financial Statements - LiftDNA
Detailed financials for LiftDNA
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Liftdna Comparisons
Peer comparison for LiftDNA
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Competitors of LiftDNA
LiftDNA operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as PubMatic, Sovrn, Sharethrough, Sonobi and Brightcom, among others.
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SSP software is offered to publishers for ad inventory sales.
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Platform offering SSP solution
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Ad network software is offered to connect advertisers and publishers.
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Premium programmatic advertising solutions are provided for publishers and advertisers.
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Digital ad inventory is monetized across devices by publisher platform.
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Platform offering SSP software
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Detailed competitors of LiftDNA
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Latest news on Liftdna
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Frequently Asked Questions about LiftDNA
LiftDNA was founded in 2009 and raised its 1st funding round 2 years after it was founded.
LiftDNA is headquartered in New York, United States. It is registered at New York, New York, United States.
LiftDNA is a funded company, having raised a total of $1M across 2 funding rounds to date.
LiftDNA was founded in 2009 in New York, United States, within the digital advertising sector. Operations focus on yield optimization technology integrated directly with publishers ad servers. Non-guaranteed demand channels, including DSPs, ad networks, SSPs, and exchanges, are managed internally to process pricing information. Competition and revenue are maximized through accurate impression and user-level pricing for blind tag-based demand. The company was acquired by OpenX on February 27, 2012.
LiftDNA's top competitors include PubMatic, Sovrn and Sharethrough.
LiftDNA has 3 investors. Key investors include OpenX, Ben Franklin Technology Partners, and GITP Ventures.