About LiftDNA
LiftDNA is a company based in New York (United States) founded in 2009 was acquired by OpenX in February 2012.. LiftDNA has raised $1 million across 2 funding rounds from investors including OpenX, Ben Franklin Technology Partners and GITP Ventures. LiftDNA operates in a competitive market with competitors including PubMatic, Sovrn, Sharethrough, Sonobi and Brightcom, among others.
- Headquarter New York, United States
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Sectors
Media & Entertainment
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Phone
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Website
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Social
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Funding Insights of LiftDNA
LiftDNA has successfully raised a total of $1M across 2 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Last Round
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First Round
First Round
(15 Feb 2011)
- Investors Count 2
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jun, 2012 | Amount | Seed - LiftDNA | Valuation |
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| Feb, 2011 | Amount | Angel Round - LiftDNA | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investors in LiftDNA
LiftDNA has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include OpenX, Ben Franklin Technology Partners and GITP Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Investment and support are provided for Pennsylvania's tech-based companies.
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Programmatic ad exchange connects publishers with advertisers via RTB platform.
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Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by LiftDNA
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - LiftDNA
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Liftdna Comparisons
Competitors of LiftDNA
LiftDNA operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as PubMatic, Sovrn, Sharethrough, Sonobi and Brightcom, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
SSP software is offered to publishers for ad inventory sales.
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Platform offering SSP solution
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| domain | founded_year | HQ Location |
Ad network software is offered to connect advertisers and publishers.
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| domain | founded_year | HQ Location |
Premium programmatic advertising solutions are provided for publishers and advertisers.
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| domain | founded_year | HQ Location |
Digital ad inventory is monetized across devices by publisher platform.
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| domain | founded_year | HQ Location |
Platform offering SSP software
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about LiftDNA
When was LiftDNA founded?
LiftDNA was founded in 2009 and raised its 1st funding round 2 years after it was founded.
Where is LiftDNA located?
LiftDNA is headquartered in New York, United States. It is registered at New York, New York, United States.
Is LiftDNA a funded company?
LiftDNA is a funded company, having raised a total of $1M across 2 funding rounds to date. The company's 1st funding round was a Angel Round of $1M, raised on Feb 15, 2011.
What does LiftDNA do?
LiftDNA was founded in 2009 in New York, United States, within the digital advertising sector. Operations focus on yield optimization technology integrated directly with publishers ad servers. Non-guaranteed demand channels, including DSPs, ad networks, SSPs, and exchanges, are managed internally to process pricing information. Competition and revenue are maximized through accurate impression and user-level pricing for blind tag-based demand. The company was acquired by OpenX on February 27, 2012.
Who are the top competitors of LiftDNA?
LiftDNA's top competitors include PubMatic, Sovrn and Sharethrough.
Who are LiftDNA's investors?
LiftDNA has 3 investors. Key investors include OpenX, Ben Franklin Technology Partners, and GITP Ventures.
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