Brightcom

Herzliya, Israel Founded: 1999 • Age: 27 yrs
Digital ad inventory is monetized across devices by publisher platform.
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About Brightcom

Brightcom is a company based in Herzliya (Israel) founded in 1999.. Brightcom has raised $73 million across 3 funding rounds from investors including ICICI Bank, Oak Investment Partners and APC Investors. Brightcom has completed 6 acquisitions, including Ad Dynamix, Dream ad and Max Interactive. Brightcom offers products and services including Display, Video, Mobile, Exclusive Media, and Social. Brightcom operates in a competitive market with competitors including PubMatic, Sovrn, Sharethrough, Sonobi and Komli, among others.

  • Headquarter Herzliya, Israel
  • Sectors
    Media & Entertainment
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Media & Entertainment → Marketing, Advertising & Adtech
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $73 M (USD)

    in 3 rounds

  • Latest Funding Round
    $48 M (USD), Series D

    Jan 18, 2011

  • Investors
    ICICI Bank

    & 2 more

  • Employee Count
    Employee Count
  • Investments & Acquisitions
    Ad Dynamix

    & 5 more

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Products & Services of Brightcom

Brightcom offers a comprehensive portfolio of products and services, including Display, Video, Mobile, Exclusive Media, and Social. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Platform for optimizing display ads on websites.

Instream and outstream video player for site revenue boost.

Technology for mobile ads to maximize yield across devices.

Network for premium traffic to Hispanic and Millennial audiences.

Tools for targeted social ad content and ROI optimization.

Funding Insights of Brightcom

Brightcom has successfully raised a total of $73M across 3 strategic funding rounds. The most recent funding activity was a Series D round of $48 million completed in January 2011. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 3
  • Last Round Series D — $48.0M
  • First Round

    (01 Jun 2008)

  • Investors Count 3
Date Amount Transaction Name Valuation Lead Investors Investors
Jan, 2011 Amount Debt – Conventional - Brightcom Valuation

investors

Jan, 2011 Amount Series D - Brightcom Valuation Oak Investment Partners , ICICI Bank
Jun, 2008 Amount Series B - Brightcom Valuation APC Investors
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Brightcom

Brightcom has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include ICICI Bank, Oak Investment Partners and APC Investors. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Venture capital investments are made in disruptive growth companies.
Founded Year Domain Location
Commercial bank
Founded Year Domain Location
Manages diversified investment portfolios across multiple asset classes for clients.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Brightcom

Brightcom has strategically engaged in corporate development activities, having acquired 6 companies. Notable acquisitions include Ad Dynamix, Dream ad and Max Interactive. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Engagement and monetization widgets are supplied to online publishers.
2008
Video production services are provided to clients in Australia.
2005
Advertising services are provided to businesses by Dream ad.
2003
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - Brightcom

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Brightcom Comparisons

Employees
+
Add Comparison
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Competitors of Brightcom

Brightcom operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as PubMatic, Sovrn, Sharethrough, Sonobi and Komli, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
SSP software is offered to publishers for ad inventory sales.
domain founded_year HQ Location
Platform offering SSP solution
domain founded_year HQ Location
Ad network software is offered to connect advertisers and publishers.
domain founded_year HQ Location
Premium programmatic advertising solutions are provided for publishers and advertisers.
domain founded_year HQ Location
Platform offering SSP software
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Brightcom

Frequently Asked Questions about Brightcom

When was Brightcom founded?

Brightcom was founded in 1999 and raised its 1st funding round 9 years after it was founded.

Where is Brightcom located?

Brightcom is headquartered in Herzliya, Israel. It is registered at Herzliya, Central District, Israel.

Is Brightcom a funded company?

Brightcom is a funded company, having raised a total of $73M across 3 funding rounds to date. The company's 1st funding round was a Series B of $25M, raised on Jun 01, 2008.

What does Brightcom do?

Brightcom was founded in 1999 in Herzliya, Israel, within the digital advertising sector. A publisher-side platform is provided to enable monetization of ad inventory for publishers and targeted reach for advertisers across display, mobile, and video formats. The proprietary Compass technology is utilized, incorporating real-time bidding, tag integration, header bidding, and hybrid solutions to optimize yield across multiple devices.

Who are the top competitors of Brightcom?

Brightcom's top competitors include PubMatic, Sovrn and Sharethrough.

What products or services does Brightcom offer?

Brightcom offers Display, Video, Mobile, Exclusive Media, and Social.

How many acquisitions has Brightcom made?

Brightcom has made 6 acquisitions, including Ad Dynamix, Dream ad, and Max Interactive.

Who are Brightcom's investors?

Brightcom has 3 investors. Key investors include ICICI Bank, Oak Investment Partners, and APC Investors.

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