About Picapp
Picapp is a company based in Herzliya (Israel) founded in 2008, and was acquired by Brightcom in April 2011. Engagement and monetization widgets are supplied to online publishers. Picapp has raised $3.2 million across 1 funding round from investors including Brightcom, Viola Group and Leon Recanati.
Company details
Picapp was founded in 2008 and is headquartered in San Francisco, with development and operations centered in Herzliya, Israel. Static images are converted into dynamic slideshows through its widget, enabling increased user engagement and time on site. Monetization is facilitated via multiple image interactions for publishers. Operations originated as a content syndication platform serving blogs and new media outlets.
- Headquarters Herzliya, Israel
- Stage Acquired
- Website picapp.com
- Social LinkedIn X
- Acquired by Brightcom (Apr 2011)
Funding Insights of Picapp
Picapp has successfully raised a total of $3.2M through 1 strategic funding round. The most recent funding activity was a Series A round of $3.2 million completed in September 2008. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $3.2M
- Total Rounds 1
- Last Round Series A — $3.2M
- First Round $3.2M
(Sep 2008)
- Investors Count 2
All 1 funding rounds of Picapp with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2008 | $3.2M | Series A | – | – |
3 investors in total: 2 institutional and 1 angel.
Investors in Picapp
Picapp has secured backing from 3 investors, including venture fund and angel investors. Prominent investors backing the company include Brightcom, Viola Group and Leon Recanati.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investments are made in early-stage technology companies globally. | viola-group.com | Herzliya, Israel | ||
LR Leon Recanati | Indian angel investor, founder of Glenwalk whisky, active in consumer goods | unknown_cc4769b5d094497aa | ||
Digital ad inventory is monetized across devices by publisher platform. | 1999 | brightcom.com | Herzliya, Israel |
Investor details for Picapp
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Picapp
3 dated milestones of Picapp across 3 years, from founding to its latest funding, stage changes and deals.
- Founded Picapp is founded.
- Funding First funding round of $3.2M.
- Exit Acquired by Brightcom.
Web traffic of Picapp
Websites that share an audience with Picapp (picapp.com).
Websites whose visitors overlap most with Picapp. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| gettyimages.com | 100% | 19M | #2,104 | View details | |
| freefoto.com | 89% | View details | |||
taggalaxy.de | taggalaxy.de | 85% | – | ||
| flickr.com | 84% | 34.7M | #522 | View details | |
openphoto.net | openphoto.net | 83% | #12,407,392 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 22 similar websites and full traffic analytics for Picapp
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 22 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Frequently Asked Questions about Picapp
Picapp was founded in 2008.
Picapp is headquartered in Herzliya, Israel. It is registered at Herzliya, Central District, Israel.
Picapp is a funded company, having raised a total of $3.2M across 1 funding round to date. The company's 1st funding round was a Series A of $3.2M, raised on Sep 2008.
Picapp was founded in 2008 and is headquartered in San Francisco, with development and operations centered in Herzliya, Israel. Static images are converted into dynamic slideshows through its widget, enabling increased user engagement and time on site. Monetization is facilitated via multiple image interactions for publishers. Operations originated as a content syndication platform serving blogs and new media outlets.
Picapp has 3 investors. Key investors include Brightcom, Viola Group, and Leon Recanati.
Yes. Picapp was acquired by Brightcom in April 2011.