MoPub

San Francisco, United States Founded: 2010 • Age: 16 yrs Acquired By Applovin
Mobile ad serving and management platform for publishers
Annual revenue - Latest available
Total funding $18.7M 4 rounds
Employees 55 Tracked headcount
Investors 7 Known backers
Products - Services tracked
Competitors 10 Brand Intelligence

About MoPub

MoPub is a company based in San Francisco (United States) founded in 2010 was acquired by Applovin in October 2021. MoPub has raised $18.74 million across 4 funding rounds from investors including Applovin, Accel and Icon Ventures. The company has 55 employees as of December 31, 2013. MoPub operates in a competitive market with competitors including Yieldmo, Inneractive, MobFox, Picnic and Moblty, among others.

  • Headquarter San Francisco, United States
  • Employees 55 as on 31 Dec, 2013
  • Sectors
    Media & Entertainment
  • Email
    Locked
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Mopub, Inc
Operational Areas
Media & Entertainment → Marketing, Advertising & Adtech Unlock Sub-Sector Unlock Segment
Media & Entertainment → Marketing, Advertising & Adtech Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $18.74 M (USD)

    in 4 rounds

  • Latest Funding Round
    $12 M (USD), Series B

    Sep 20, 2012

  • Investors
    Applovin

    & 6 more

  • Employee Count
    55

    as on Dec 31, 2013

  • Acquired by
    Applovin

    & 1 more

    (Oct 06, 2021)

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People of MoPub

Headcount 1000-5000
Employee Profiles 167
Board Members and Advisors 9
Employee Profiles
People
Adam Foroughi
Co-Founder & CEO
People
Kaan Turgut
Analyst, Business Development
People
Basil Shikin
CTO
People
Giovanni Ge
Chief Product and Engineering Officer

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Board Members and Advisors
people
Eduardo Vivas
Director
people
Craig Billings
Director
people
Herald Chen
Board Member
people
Alyssa Harvey Dawson
Director

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Funding Insights of MoPub

MoPub has successfully raised a total of $18.74M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $12 million completed in September 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in MoPub

MoPub has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include Applovin, Accel and Icon Ventures.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Accel is recognized as a leading venture capital firm.
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Tech focused VC firm investing in early-stage startups in the US
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A venture capital firm focused on tech investments is operated.
Locked Locked Locked
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Investor details for MoPub

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  • Investor domains
  • Investor locations
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  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by MoPub

Investments
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Investment portfolio details for MoPub

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  • Portfolio identities
  • Transaction dates
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Financial Statements - MoPub

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Detailed financials for MoPub

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  • Profit trends
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Mopub Comparisons

MoPub Primary company
Description
Mobile ad serving and management platform for publishers
Location
San Francisco, United States
Founded Year
2010
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
55
As of 2013
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Peer comparison for MoPub

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

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Competitors of MoPub

MoPub operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Yieldmo, Inneractive, MobFox, Picnic and Moblty, among others.

Company Name Domain Founded year HQ Location Description
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Online ad exchange platform
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Mobile app monetization platform
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Mobile RTB ad exchange is facilitated for publishers and advertisers.
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Picnic is focused on building a user-friendly ad-funded web.
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Content deployment is enabled for kiosk and mobile advertising platforms.
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Detailed competitors of MoPub

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  • Domains and locations
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Latest news on Mopub

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Complete news archive for MoPub

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  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about MoPub

MoPub was founded in 2010.

MoPub is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.

MoPub is a funded company, having raised a total of $18.74M across 4 funding rounds to date.

As of Dec 31, 2013, the latest employee count at MoPub is 55.

MoPub provides an RTB exchange for mobile publishers and app developers to connect to advertisers and demand-side platforms. It offers an hosted ad serving solution for publishers to maximise revenue and optimize yield. Also allows them to manage their first-party direct sold campaigns, cross promotions, house ads and ad network line items through a single interface and a single SDK. Acquired by Twitter in Sep 2013 for 350 million.

MoPub's top competitors include Yieldmo, Inneractive and MobFox.

MoPub has 7 investors. Key investors include Applovin, Accel, Icon Ventures, Harrison Metal, and IRIS.

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