MoPub

San Francisco, United States Founded: 2010 • Age: 16 yrs Acquired By Applovin
Mobile ad serving and management platform for publishers
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About MoPub

MoPub is a company based in San Francisco (United States) founded in 2010 was acquired by Applovin in October 2021.. MoPub has raised $18.74 million across 4 funding rounds from investors including Applovin, Accel and Icon Ventures. The company has 55 employees as of December 31, 2013. MoPub operates in a competitive market with competitors including Yieldmo, Inneractive, MobFox, Picnic and Moblty, among others.

  • Headquarter San Francisco, United States
  • Employees 55 as on 31 Dec, 2013
  • Sectors
    Media & Entertainment
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Mopub, Inc
Operational Areas
Media & Entertainment → Marketing, Advertising & Adtech
Media & Entertainment → Marketing, Advertising & Adtech
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $18.74 M (USD)

    in 4 rounds

  • Latest Funding Round
    $12 M (USD), Series B

    Sep 20, 2012

  • Investors
    Applovin

    & 6 more

  • Employee Count
    55

    as on Dec 31, 2013

  • Acquired by
    Applovin

    & 1 more

    (Oct 06, 2021)

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People of MoPub
Headcount 1000-5000
Employee Profiles 167
Board Members and Advisors 9
Employee Profiles
People
Adam Foroughi
Co-Founder & CEO
People
Kaan Turgut
Analyst, Business Development
People
Basil Shikin
CTO
People
Giovanni Ge
Chief Product and Engineering Officer

Unlock access to complete

Board Members and Advisors
people
Eduardo Vivas
Director
people
Craig Billings
Director
people
Herald Chen
Board Member
people
Alyssa Harvey Dawson
Director

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Funding Insights of MoPub

MoPub has successfully raised a total of $18.74M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $12 million completed in September 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 4
  • Last Round Series B — $12.0M
  • First Round

    (10 Nov 2010)

  • Investors Count 5
Date Amount Transaction Name Valuation Lead Investors Investors
Sep, 2012 Amount Series B - MoPub Valuation

investors

Jul, 2011 Amount Series A - MoPub Valuation

investors

Dec, 2010 Amount Seed - MoPub Valuation AngelPad
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in MoPub

MoPub has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include Applovin, Accel and Icon Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Accel is recognized as a leading venture capital firm.
Founded Year Domain Location
Tech focused VC firm investing in early-stage startups in the US
Founded Year Domain Location
A venture capital firm focused on tech investments is operated.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by MoPub

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - MoPub

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Mopub Comparisons

Employees
+
Add Comparison
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Competitors of MoPub

MoPub operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Yieldmo, Inneractive, MobFox, Picnic and Moblty, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Online ad exchange platform
domain founded_year HQ Location
Mobile app monetization platform
domain founded_year HQ Location
Mobile RTB ad exchange is facilitated for publishers and advertisers.
domain founded_year HQ Location
Picnic is focused on building a user-friendly ad-funded web.
domain founded_year HQ Location
Content deployment is enabled for kiosk and mobile advertising platforms.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Mopub

Frequently Asked Questions about MoPub

When was MoPub founded?

MoPub was founded in 2010.

Where is MoPub located?

MoPub is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.

Is MoPub a funded company?

MoPub is a funded company, having raised a total of $18.74M across 4 funding rounds to date. The company's 1st funding round was a Seed of $120K, raised on Nov 10, 2010.

How many employees does MoPub have?

As of Dec 31, 2013, the latest employee count at MoPub is 55.

What does MoPub do?

MoPub provides an RTB exchange for mobile publishers and app developers to connect to advertisers and demand-side platforms. It offers an hosted ad serving solution for publishers to maximise revenue and optimize yield. Also allows them to manage their first-party direct sold campaigns, cross promotions, house ads and ad network line items through a single interface and a single SDK. Acquired by Twitter in Sep 2013 for 350 million.

Who are the top competitors of MoPub?

MoPub's top competitors include Yieldmo, Inneractive and MobFox.

Who are MoPub's investors?

MoPub has 7 investors. Key investors include Applovin, Accel, Icon Ventures, Harrison Metal, and IRIS.

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