About MoPub
MoPub is a company based in San Francisco (United States) founded in 2010 was acquired by Applovin in October 2021.. MoPub has raised $18.74 million across 4 funding rounds from investors including Applovin, Accel and Icon Ventures. The company has 55 employees as of December 31, 2013. MoPub operates in a competitive market with competitors including Yieldmo, Inneractive, MobFox, Picnic and Moblty, among others.
- Headquarter San Francisco, United States
- Employees 55 as on 31 Dec, 2013
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Sectors
Media & Entertainment
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Email
***********
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Phone
*********
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Website
*********
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Social
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- Legal Name Mopub, Inc
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Software Development Team
54 people
Leadership Team
21 people
Sales and Marketing
14 people
Finance and Accounting
12 people
Senior Team
11 people
Product Management Team
8 people
Head Team
6 people
Legal and Compliance
5 people
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Funding Insights of MoPub
MoPub has successfully raised a total of $18.74M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $12 million completed in September 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 4
- Last Round Series B — $12.0M
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First Round
First Round
(10 Nov 2010)
- Investors Count 5
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Sep, 2012 | Amount | Series B - MoPub | Valuation |
investors |
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| Jul, 2011 | Amount | Series A - MoPub | Valuation |
investors |
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| Dec, 2010 | Amount | Seed - MoPub | Valuation | AngelPad |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in MoPub
MoPub has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include Applovin, Accel and Icon Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Accel is recognized as a leading venture capital firm.
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Founded Year | Domain | Location | |
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Tech focused VC firm investing in early-stage startups in the US
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Founded Year | Domain | Location | |
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A venture capital firm focused on tech investments is operated.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by MoPub
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - MoPub
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Mopub Comparisons
Competitors of MoPub
MoPub operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Yieldmo, Inneractive, MobFox, Picnic and Moblty, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Online ad exchange platform
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| domain | founded_year | HQ Location |
Mobile app monetization platform
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| domain | founded_year | HQ Location |
Mobile RTB ad exchange is facilitated for publishers and advertisers.
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| domain | founded_year | HQ Location |
Picnic is focused on building a user-friendly ad-funded web.
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| domain | founded_year | HQ Location |
Content deployment is enabled for kiosk and mobile advertising platforms.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Mopub
Frequently Asked Questions about MoPub
When was MoPub founded?
MoPub was founded in 2010.
Where is MoPub located?
MoPub is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Is MoPub a funded company?
MoPub is a funded company, having raised a total of $18.74M across 4 funding rounds to date. The company's 1st funding round was a Seed of $120K, raised on Nov 10, 2010.
How many employees does MoPub have?
As of Dec 31, 2013, the latest employee count at MoPub is 55.
What does MoPub do?
MoPub provides an RTB exchange for mobile publishers and app developers to connect to advertisers and demand-side platforms. It offers an hosted ad serving solution for publishers to maximise revenue and optimize yield. Also allows them to manage their first-party direct sold campaigns, cross promotions, house ads and ad network line items through a single interface and a single SDK. Acquired by Twitter in Sep 2013 for 350 million.
Who are the top competitors of MoPub?
MoPub's top competitors include Yieldmo, Inneractive and MobFox.
Who are MoPub's investors?
MoPub has 7 investors. Key investors include Applovin, Accel, Icon Ventures, Harrison Metal, and IRIS.
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