About MoPub
MoPub is a Media & Entertainment company based in San Francisco (United States) founded in 2010, and was acquired by Applovin in October 2021. It operates as a mobile ad serving and management platform for publishers. MoPub has raised $18.74 million across 4 funding rounds from investors including Applovin, Accel and Icon Ventures. The company has 55 employees. Its focus areas include Enterprise Applications, Mobile Advertising, Ad Exchange and Display. Its legal entity is MoPub, Inc. Its competitors include Yieldmo, Inneractive, MobFox, Picnic and Moblty and 4 more; 6 of its 9 listed competitors have raised funding.
Company details
MoPub provides an RTB exchange for mobile publishers and app developers to connect to advertisers and demand-side platforms. It offers an hosted ad serving solution for publishers to maximise revenue and optimize yield. Also allows them to manage their first-party direct sold campaigns, cross promotions, house ads and ad network line items through a single interface and a single SDK. Acquired by Twitter in Sep 2013 for 350 million.
Funding Insights of MoPub
MoPub has successfully raised a total of $18.74M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $12 million completed in September 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $18.74M
- Total Rounds 4
- Last Round Series B — $12M
- First Round $120,000
(Nov 2010)
- Investors Count 5
All 4 funding rounds of MoPub with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
7 investors in total: 7 institutional.
Investors in MoPub
MoPub has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include Applovin, Accel and Icon Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Accel is recognized as a leading venture capital firm. | 1983 | accel.com | Palo Alto, United States | |
Tech focused VC firm investing in early-stage startups in the US | – | harrisonmetal.com | San Francisco, United States | |
A venture capital firm focused on tech investments is operated. | – | iris.vc | Paris, France | |
Sector-agnostic growth stage VC investment company funding companies in the US and Asia | 1992 | iconventures.com | Palo Alto, United States | |
Startups are accelerated across sectors without focus on specific industries. | – | angelpad.com | San Francisco, United States | |
Social platform for microblogging | – | twitter.com | San Francisco, United States | |
Mobile marketing platform for attribution and user acquisition | 2012 | applovin.com | San Francisco, United States |
Investor details for MoPub
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of MoPub
160 people are tracked at MoPub (47 in leadership, 9 in board & advisors, 104 in team); the tracked headcount is 55.
| Name | Role | Group |
|---|---|---|
Adam Foroughi | Co-Founder & CEO | Leadership |
Basil Shikin | CTO | Leadership |
Yuan Gao | Senior Director Of Technical Accounting And SEC Reporting | Leadership |
Giovanni Ge | Chief Product and Engineering Officer | Leadership |
Victoria Valenzuela | Chief Administrative & Legal Officer | Leadership |
Bill Ling | Head Of Global Tax | Leadership |
Colin Behr | General Manager, Strategic Business | Leadership |
Anthony Ngai | Director Of Accounting Operations | Leadership |
Joelle Dvir | Managing Privacy And Cybersecurity Counsel | Leadership |
Simon Baptist | Director, Commerce Business | Leadership |
Henry Chen | Director, Network | Leadership |
Dmitriy Dorosh | VP Controller And Principal Accounting Officer | Leadership |
Adam Shmuel | Head Of QA And Automation | Leadership |
Michelle Ao | Director Of Marketing, APAC | Leadership |
Matt Stumpf | CFO | Leadership |
Cathy Sun | Vp, Head Of Strategy & Corporate Development | Leadership |
Shirley Deng | Director Of Product Partnerships, Ecommerce | Leadership |
Alice Liu | Vp, Product | Leadership |
Edgar Salas | Director, Legal Operations | Leadership |
Rina Takagi | Head Of Japan | Leadership |
140 more people are available in the full profile.
Complete people profiles for MoPub
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Competitors of MoPub
MoPub has 9 listed competitors in our database, 6 of them funded. They include Yieldmo, Inneractive, MobFox, Picnic and Moblty, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| yieldmo.com | 2012 | New York, United States | $22.1M | 109 | Online ad exchange platform | |
| inner-active.com | 2007 | Petah Tikva, Israel | $11.8M | – | Mobile app monetization platform | |
| mobfox.com | 2010 | Vienna, Austria | $69,295 | – | Mobile RTB ad exchange is facilitated for publishers and advertisers. | |
| picnic.io | 2017 | London, United Kingdom | $3.89M | 14 | Picnic is focused on building a user-friendly ad-funded web. | |
| moblty.com | 2012 | New York, United States | $34.3M | – | Content deployment is enabled for kiosk and mobile advertising platforms. | |
| yomob.com | 2016 | Pasadena, United States | $3M | – | Mobile video ad exchange for developer monetization is operated. | |
| mobclix.com | 2008 | Palo Alto, United States | – | – | Mobile ad exchange platform is operated for developers and advertisers. | |
| tapsense.com | 2011 | San Francisco, United States | – | – | Operates as a mobile real-time bidding advertising exchange for publishers and advertisers. | |
| udimi.com | 2008 | Limassol, Cyprus | – | – | Offers a versatile platform for buying and selling solo ads in digital marketing. |
Detailed competitors of MoPub
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of MoPub
Websites that share an audience with MoPub (mopub.com).
Websites whose visitors overlap most with MoPub. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| technode.com | 100% | 186.3K | #271,551 | View details | |
| nexage.com | 68% | – | – | View details | |
| techcrunch.com | 58% | 8.3M | #10,239 | View details | |
dev.twitter.com | dev.twitter.com | 53% | – | – | – |
| inmobi.com | 51% | 830K | #17,071 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 11 similar websites and full traffic analytics for MoPub
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- 11 similar websites
- Audience overlap
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Top companies in Mobile Advertising
10 companies that operate in the same segment as MoPub (Mobile Advertising), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Platform offering mobile ad network software | 2007 | Bengaluru, Karnataka, India | USD 265.6 M | USD 268.38 M | 733 | |
Consumer intelligence-driven mobile marketing platform is provided for user acquisition. | 2005 | Singapore, Singapore | USD 10 M | USD 288.73 M | 618 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | USD 73.11 M | 493 | |
Cloud based mobile marketing analytics and attribution platform | 2011 | San Francisco, California, United States | USD 1.3 B | – | 1,580 | |
Mobile advertising & monetization | 2007 | San Francisco, California, United States | USD 60.05 M | – | – | |
Cloud-based software for mobile marketing analytics is provided. | 2012 | Berlin, Berlin, Germany | USD 256.1 M | – | – | |
Cloud-based mobile advertising data management platform is provided. | 2014 | London, England, United Kingdom | USD 116.39 M | USD 182.71 M | – | |
Mobile apps are promoted and monetized via in-app video trailers. | 2011 | San Francisco, California, United States | USD 25.62 M | – | – | |
Game publishing solutions are provided by Supersonic for developers. | 2009 | Tel Aviv, Israel | USD 23.2 M | – | – | |
Customer data is collected and connected via API-based platform. | 2012 | New York, New York, United States | USD 266.6 M | – | 151 |
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Related news about Mopub
Complete news archive for MoPub
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Frequently Asked Questions about MoPub
MoPub was founded in 2010.
MoPub is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
MoPub is a funded company, having raised a total of $18.74M across 4 funding rounds to date. The company's 1st funding round was a Seed of $120K, raised on Nov 2010.
MoPub has 55 employees.
MoPub provides an RTB exchange for mobile publishers and app developers to connect to advertisers and demand-side platforms. It offers an hosted ad serving solution for publishers to maximise revenue and optimize yield. Also allows them to manage their first-party direct sold campaigns, cross promotions, house ads and ad network line items through a single interface and a single SDK. Acquired by Twitter in Sep 2013 for 350 million.
MoPub's top competitors include Yieldmo, Inneractive and MobFox.
MoPub has 7 investors. Key investors include Applovin, Accel, Icon Ventures, Harrison Metal, and IRIS.
MoPub operates through Mopub, Inc.
Yes. MoPub was acquired by Applovin in October 2021.