About Yieldmo
Yieldmo is a Media & Entertainment company based in New York (United States) founded in 2012 by Todd Coleman. Online ad exchange platform. Yieldmo has raised $22.1 million across 5 funding rounds from investors including Multiply Group, Google Ventures and Vast Ventures. The company has 109 employees. Its website yieldmo.com draws about 138 thousand monthly visits. Yieldmo offers products and services including YMax Platform, Creative Gallery, and Data Exchange. Its focus areas include Enterprise Applications, Mobile Advertising, Ad Exchange and Mobile. Its legal entity is YIELDMO, INC. Its competitors include MoPub, Moblty and Yomob; 3 of its 3 listed competitors have raised funding.
Company details
Yieldmo was founded in 2012 in New York, United States, as an online ad exchange platform in the digital advertising sector. Publishers and buyers are connected to buy, sell, and serve mobile advertisements. Non-banner ad inventory is purchased in proprietary formats on mobile pages and applications. Targeting is facilitated contextually, demographically, or by specific sites, with direct purchases enabled from the platform.
- Headquarters New York, United States
- Employees 109
- Founders Todd Coleman
- SectorsMedia & Entertainment
- Website category Business and Consumer Services · Marketing and Advertising
- Email••••••••
- Phone•••• ••••
- Website yieldmo.com
- Social LinkedIn X Instagram
- Legal Name Yieldmo, Inc.
- Total Equity Funding$22.1M (USD)
in 5 rounds
- InvestorsMultiply Group
& 8 more
- Employee Count109
Products & Services of Yieldmo
Yieldmo offers a comprehensive portfolio of products and services, including YMax Platform, Creative Gallery, and Data Exchange.
Uses predictive technology for ad matching and optimization.
Provides high-impact ad formats and experiences for brands.
Facilitates proprietary data analysis for ad performance.
Funding Insights of Yieldmo
Yieldmo has successfully raised a total of $22.1M across 5 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $22.1M
- Total Rounds 5
- First Round $4.1M
(Aug 2012)
- Investors Count 9
All 5 funding rounds of Yieldmo with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2020 | Series D | – | Multiply | – | |
| Jun 2017 | Series C | – | Vast Ventures | ||
| Oct 2014 | $10M | Series C | – | Time Warner Investments | |
| Dec 2013 | $8M | Series B | – | Google Ventures | |
| Aug 2012 | $4.1M | Series A | – | Genacast Ventures | – |
9 investors in total: 9 institutional.
Investors in Yieldmo
Yieldmo has secured backing from 9 investors, including institutional and venture fund investors. Prominent investors backing the company include Multiply Group, Google Ventures and Vast Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Corporate backed venture capital fund investing in multiple sectors | gv.com | Mountain View, United States | ||
US focused venture capital firm | vastvc.com | New York, United States | ||
Venture capital firm focused on blockchain, wellbeing, and multiple sectors | usv.com | New York, United States | ||
Early to mid-stage ventures are funded by the firm. | timewarner.com/company/time-warner-investments | New York, United States | ||
Venture capital firm investing in seed-stage technology startups. | genacast.com | |||
Tech focused early stage VC firm investing in the US & Israel | rhodium.co.il | Herzliya, Israel | ||
Early-stage venture capital investments are provided by Dace Ventures. | daceventures.com | |||
Early-stage technology-enabled companies are invested in by ff Venture Capital. | ffvc.com | New York, United States | ||
Multiply Group is engaged in diversified global investments. | 2003 | multiply.ae | Abu Dhabi, United Arab Emirates |
Investor details for Yieldmo
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Yieldmo
37 people are tracked at Yieldmo (15 in leadership, 5 in board & advisors, 17 in team); the tracked headcount is 109.
| Name | Role | Group |
|---|---|---|
Todd Coleman | Co-Founder | Leadership |
Christopher Roy | Director Of Fp&a | Leadership |
Duc Chau | CTO | Leadership |
Michael Yavonditte | Founder & CEO | Leadership |
Rick Eaton | Co-Founder & CFO | Leadership |
Steve Liasis | Director, Buyer Development | Leadership |
Lorena Ospina | Vp, Creativelab | Leadership |
Mariana Gaudencio | Director, Publisher Development | Leadership |
Dustin Purdy | Director, Client Partnerships | Leadership |
Craig Ellish | Vice President, Agency Development | Leadership |
Lindsey Digiorgio | CMO | Leadership |
Brady Jones | Senior Vice President, Supply | Leadership |
Abigail Littlejohn | Director, Sales Planning | Leadership |
Harris Newman | Head Of Publisher Development | Leadership |
Herby Raynaud | Director Of Engineering | Leadership |
Brad Burnham | Board Member | Board & advisors |
Allison Goldberg | Board Member | Board & advisors |
Erik Nordlander | Board Member | Board & advisors |
Mike Fazio | Board Member | Board & advisors |
Doug Chertok | Board Member | Board & advisors |
17 more people are available in the full profile.
Complete people profiles for Yieldmo
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Yieldmo
3 dated milestones of Yieldmo across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Yieldmo is founded.
- Funding First funding round of $4.1M.
- Funding Latest funding round, Series D,.
Competitors of Yieldmo
Yieldmo has 3 listed competitors in our database, 3 of them funded. They include MoPub, Moblty and Yomob.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mopub.com | 2010 | San Francisco, United States | $18.74M | 55 | Mobile ad serving and management platform for publishers | |
| moblty.com | 2012 | New York, United States | $34.3M | Content deployment is enabled for kiosk and mobile advertising platforms. | ||
| yomob.com | 2016 | Pasadena, United States | $3M | Mobile video ad exchange for developer monetization is operated. |
Detailed competitors of Yieldmo
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Yieldmo
The website of Yieldmo (yieldmo.com) receives about 138.2K visits a month and ranks #323,378 among all websites worldwide, #9,424 in Marketing and Advertising.
- Monthly visits138.2K
▼ 6.3% vs previous month
- Unique visitors99.6K
per month
- Global rank#323,378
among all websites
- Category rank#9,424
Business and Consumer Services · Marketing and Advertising
- Bounce rate78%
- Pages per visit1.4
- Average visit34 sec
- DevicesDesktop 25% · Mobile 75%
Websites whose visitors overlap most with Yieldmo. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| yieldbot.com | 100% | View details | |||
go.adexchanger.com | go.adexchanger.com | 97% | – | ||
console.triplelift.com | console.triplelift.com | 97% | – | ||
| 1to1media.com | 97% | #9,851,547 | View details | ||
| resolute.com | 97% | 2.4K | #7,268,623 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 19 similar websites and full traffic analytics for Yieldmo
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 19 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Mobile Advertising
3 companies that operate in the same segment as Yieldmo (Mobile Advertising) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud based mobile marketing analytics and attribution platform | 2011 | San Francisco, California, United States | USD 1.3 B | 1,580 | ||
Mobile advertising & monetization | 2007 | San Francisco, California, United States | USD 60.05 M | |||
Mobile apps are promoted and monetized via in-app video trailers. | 2011 | San Francisco, California, United States | USD 25.62 M |
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Related news about Yieldmo
Complete news archive for Yieldmo
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Frequently Asked Questions about Yieldmo
Yieldmo was founded in 2012.
Yieldmo is headquartered in New York, United States. It is registered at New York, New York, United States.
Yieldmo is a funded company, having raised a total of $22.1M across 5 funding rounds to date. The company's 1st funding round was a Series A of $4.1M, raised on Aug 2012.
Yieldmo has 109 employees.
Yieldmo was founded in 2012 in New York, United States, as an online ad exchange platform in the digital advertising sector. Publishers and buyers are connected to buy, sell, and serve mobile advertisements. Non-banner ad inventory is purchased in proprietary formats on mobile pages and applications. Targeting is facilitated contextually, demographically, or by specific sites, with direct purchases enabled from the platform.
Yieldmo offers YMax Platform, Creative Gallery, and Data Exchange.
Yieldmo has 9 investors. Key investors include Multiply Group, Google Ventures, Vast Ventures, Union Square Ventures, and Time Warner Investments.
Yieldmo operates through Yieldmo, Inc..
The website of Yieldmo receives about 138 thousand visits a month and ranks #323,378 among all websites worldwide.