About Adform
Adform is a company based in Copenhagen (Denmark) founded in 2002 by Jakob Toftgaard Behind, Stefan Juricic, and Gustav Mellentin. It operates as a SaaS (Software-as-a-Service). Adform has raised $50.21 million across 10 funding rounds from investors including GRO and VIA equity. The company has 50 employees as of April 03, 2024. Adform has completed 1 acquisition, including Splicky. Adform offers products and services including Adform FLOW, Campaign Planner, and ID Fusion. Adform operates in a competitive market with competitors including The Trade Desk, AppNexus, Beeswax, Quantcast and Matomy, among others.
- Headquarter Copenhagen, Denmark
- Employees 50 as on 03 Apr, 2024
- Founders Jakob Toftgaard Behind, Stefan Juricic, Gustav Mellentin
- Stage Minicorn
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Sectors
Media & Entertainment
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Phone
*********
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Website
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Social
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- Legal Name Adform
- Date of Incorporation 06 May, 2019
- Jurisdiction Mumbai, Maharashtra, India
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Products & Services of Adform
Adform offers a comprehensive portfolio of products and services, including Adform FLOW, Campaign Planner, and ID Fusion. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Adform FLOW is used for media buying solutions.
Campaign Planner is utilized for AI-driven omnichannel planning.
ID Fusion is designed for linking emerging IDs.
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Funding Insights of Adform
Adform has successfully raised a total of $50.21M across 10 strategic funding rounds. The most recent funding activity was a Series B round of $902.9 thousand completed in January 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 10
- Last Round Series B — $902,901
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First Round
First Round
(30 Nov 2009)
- Investors Count 2
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jan, 2021 | Amount | Series B - Adform | Valuation |
investors |
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| Apr, 2019 | Amount | Series B - Adform | Valuation | GRO Capital |
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| Sep, 2018 | Amount | Series B - Adform | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Adform
Adform has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include GRO and VIA equity. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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GRO is focused on investing in B2B software companies.
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Founded Year | Domain | Location | |
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Tech & offline focused PE & VC firm investing in Europe
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Adform
Adform has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Splicky. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Mobile ad impressions and clicks are purchased in real-time.
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2013 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Adform
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Adform Comparisons
Competitors of Adform
Adform operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as The Trade Desk, AppNexus, Beeswax, Quantcast and Matomy, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
DSP software is provided for ad campaign execution across channels.
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| domain | founded_year | HQ Location |
Programmatic advertising technology platform is provided for online trading.
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| domain | founded_year | HQ Location |
Custom bidding technology is provided for ad auction buyers.
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| domain | founded_year | HQ Location |
AI-driven data intelligence is provided for marketing solutions.
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| domain | founded_year | HQ Location |
Performance marketing solutions are provided for publishers and advertisers.
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| domain | founded_year | HQ Location |
Omnichannel demand side platform is provided for campaign optimization.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Adform
Frequently Asked Questions about Adform
When was Adform founded?
Adform was founded in 2002 and raised its 1st funding round 7 years after it was founded.
Where is Adform located?
Adform is headquartered in Copenhagen, Denmark.
Who is the current CEO of Adform?
Troels Philip Jensen is the current CEO of Adform.
Is Adform a funded company?
Adform is a funded company, having raised a total of $50.21M across 10 funding rounds to date. The company's 1st funding round was a Series B of $2.8M, raised on Nov 30, 2009.
How many employees does Adform have?
As of Apr 03, 2024, the latest employee count at Adform is 50.
What does Adform do?
Adform is established as a provider of digital advertising solutions through its flagship product, Adform FLOW, a powerful media buying platform. The company operates in the advertising technology sector, offering tools like the AI-driven Campaign Planner for omnichannel campaign management and ID Fusion for identity linking in a cookie-less environment. Services are delivered to advertisers and publishers globally, with a focus on data protection and client proximity through worldwide offices.
Who are the top competitors of Adform?
Adform's top competitors include The Trade Desk, Beeswax and Viant.
What products or services does Adform offer?
Adform offers Adform FLOW, Campaign Planner, and ID Fusion.
How many acquisitions has Adform made?
Adform has made 1 acquisition, including Splicky.
Who are Adform's investors?
Adform has 2 investors. Key investors include GRO, and VIA equity.
What is Adform's valuation?
The valuation of Adform is $140.93M as of Jan 2021.