About Adform
Adform is a company based in Copenhagen (Denmark) founded in 2002 by Jakob Toftgaard Behind, Stefan Juricic, and Gustav Mellentin. It operates as a SaaS (Software-as-a-Service). Adform has raised $50.21 million across 10 funding rounds from investors including GRO and VIA equity. The company has 50 employees as of April 03, 2024. Adform has completed 1 acquisition, including Splicky. Adform offers products and services including Adform FLOW, Campaign Planner, and ID Fusion. Adform operates in a competitive market with competitors including The Trade Desk, AppNexus, Beeswax, Quantcast and Matomy, among others.
- Headquarter Copenhagen, Denmark
- Employees 50 as on 03 Apr, 2024
- Founders Jakob Toftgaard Behind, Stefan Juricic, Gustav Mellentin
- Stage Minicorn
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Sectors
Media & Entertainment
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- Legal Name Adform
- Date of Incorporation 06 May, 2019
- Jurisdiction Mumbai, Maharashtra, India
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Products & Services of Adform
Adform offers a comprehensive portfolio of products and services, including Adform FLOW, Campaign Planner, and ID Fusion.
Adform FLOW is used for media buying solutions.
Campaign Planner is utilized for AI-driven omnichannel planning.
ID Fusion is designed for linking emerging IDs.
People of Adform
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Funding Insights of Adform
Adform has successfully raised a total of $50.21M across 10 strategic funding rounds. The most recent funding activity was a Series B round of $902.9 thousand completed in January 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Adform
Adform has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include GRO and VIA equity.
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GRO is focused on investing in B2B software companies.
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Tech & offline focused PE & VC firm investing in Europe
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Investor details for Adform
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Investments & Acquisitions by Adform
Adform has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Splicky.
Investment portfolio details for Adform
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- Transaction dates
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Mobile ad impressions and clicks are purchased in real-time.
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Complete acquisition details for Adform
Transaction dates, acquired stakes, disclosed values, domains, and locations require an active premium plan.
- Transaction dates
- Acquired stakes
- Disclosed values
- Domains and locations
Verified entity values are shown only after access is granted.
Financial Statements - Adform
Detailed financials for Adform
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- Profit trends
- Statement rows
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Adform Comparisons
Peer comparison for Adform
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Competitors of Adform
Adform operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as The Trade Desk, AppNexus, Beeswax, Quantcast and Matomy, among others.
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DSP software is provided for ad campaign execution across channels.
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Programmatic advertising technology platform is provided for online trading.
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Custom bidding technology is provided for ad auction buyers.
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AI-driven data intelligence is provided for marketing solutions.
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Performance marketing solutions are provided for publishers and advertisers.
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Omnichannel demand side platform is provided for campaign optimization.
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Detailed competitors of Adform
Competitor domains, locations, full profiles, and operating metrics require an active premium plan.
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Latest news on Adform
Complete news archive for Adform
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- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Frequently Asked Questions about Adform
Adform was founded in 2002 and raised its 1st funding round 7 years after it was founded.
Adform is headquartered in Copenhagen, Denmark.
Troels Philip Jensen is the current CEO of Adform.
Adform is a funded company, having raised a total of $50.21M across 10 funding rounds to date.
As of Apr 03, 2024, the latest employee count at Adform is 50.
Adform is established as a provider of digital advertising solutions through its flagship product, Adform FLOW, a powerful media buying platform. The company operates in the advertising technology sector, offering tools like the AI-driven Campaign Planner for omnichannel campaign management and ID Fusion for identity linking in a cookie-less environment. Services are delivered to advertisers and publishers globally, with a focus on data protection and client proximity through worldwide offices.
Adform's top competitors include The Trade Desk, Beeswax and Viant.
Adform offers Adform FLOW, Campaign Planner, and ID Fusion.
Adform has made 1 acquisition, including Splicky.
Adform has 2 investors. Key investors include GRO, and VIA equity.
The valuation of Adform is $140.93M as of Jan 2021.