About Mezzobit
Mezzobit is a Media & Entertainment company based in New York (United States) founded in 2012, and was acquired by OpenX in September 2017. Data interchange platform. Mezzobit has raised $40 thousand across 1 funding round from investors including OpenX and Entrepreneurs Roundtable Accelerator. The company was acqui-hired. Its focus areas include Enterprise Applications, AdTech and Data Management Platform. Its competitors include mParticle, Alliance Data and Choozle; 2 of its 3 listed competitors have raised funding.
Company details
Mezzobit was founded in 2012 in New York, United States, as a data interchange platform focused on the advertising technology sector. Audience data management is facilitated for first-party publishers and marketers, including instant viewability scores tied to ad revenue. Proprietary data governance processes are implemented, involving customers and privacy advocates to ensure transparency and accountability in operations.
- Headquarters New York, United States
- Stage Acquired
- SectorsMedia & Entertainment
- Website mezzobit.com
- Social LinkedIn X Facebook
- Acquired by OpenX (Sep 2017)
Funding Insights of Mezzobit
Mezzobit has successfully raised a total of $40K through 1 strategic funding round. The most recent funding activity was a Seed round of $40 thousand completed in January 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $40,000
- Total Rounds 1
- Last Round Seed — $40,000
- First Round $40,000
(Jan 2014)
- Investors Count 1
All 1 funding rounds of Mezzobit with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2014 | $40,000 | Seed | – | Entrepreneurs Roundtable Accelerator | – |
2 investors in total: 2 institutional.
Investors in Mezzobit
Mezzobit has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include OpenX and Entrepreneurs Roundtable Accelerator.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Startups are accelerated in fintech, SaaS, climate, and various sectors. | eranyc.com | New York, United States | ||
Programmatic ad exchange connects publishers with advertisers via RTB platform. | 2007 | openx.com | Pasadena, United States |
Investor details for Mezzobit
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Mezzobit
142 people are tracked at Mezzobit (67 in leadership, 75 in team).
| Name | Role | Group |
|---|---|---|
Mitchell Greenway | Vice President Publisher Development Emea, APAC | Leadership |
Brett Rubio | VP Sales | Leadership |
Christopher Morrow | Director, Advanced TV | Leadership |
Nick Owen | Account Director, Buyer Development | Leadership |
Nick Cuniffe | Vice President Of Product - CTV | Leadership |
Andrew Shapiro | Director Of Product Management | Leadership |
Ben White | Director Of Engineering | Leadership |
Cypress Bautista | Senior Director, Operations Management | Leadership |
Cheryl Tan | Director, Account Management Buyer Development Growth Team | Leadership |
Becky P. | Talent Acquisition Partner - Recruiter | Leadership |
Jon Branch | Director, Strategic Partnerships | Leadership |
Mark Liao | Chief Financial Officer | Leadership |
Craig Becher | Senior Director GTM Strategy And Ops | Leadership |
Tyler Jackson | Business Development Director | Leadership |
John Gentry | CEO | Leadership |
Zack Gordon | Sales Director, Buyer Development | Leadership |
Tyler K. Webster | Senior Director, Buyer Development | Leadership |
Rich Baker | Senior Director, Publisher Development, EMEA & MENA | Leadership |
Gil Sommer | VP Of Global Product | Leadership |
Tamiz Uddin | Head Of Technical Solutions EMEA | Leadership |
122 more people are available in the full profile.
Complete people profiles for Mezzobit
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Mezzobit
3 dated milestones of Mezzobit across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Mezzobit is founded.
- Funding First funding round of $40K.
- Exit Acquired by OpenX.
Competitors of Mezzobit
Mezzobit has 3 listed competitors in our database, 2 of them funded. They include mParticle, Alliance Data and Choozle.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mparticle.com | 2012 | New York, United States | $266.6M | 151 | Customer data is collected and connected via API-based platform. | |
| alliancedata.com | 1996 | Plano, United States | 20,000 | Data-driven marketing, loyalty, and credit solutions are provided. | ||
| choozle.com | 2012 | Denver, United States | $29.91M | 84 | Real-time insights are captured for targeted visual media campaigns. |
Detailed competitors of Mezzobit
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as Mezzobit (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Frequently Asked Questions about Mezzobit
Mezzobit was founded in 2012 and raised its 1st funding round 2 years after it was founded.
Mezzobit is headquartered in New York, United States. It is registered at New York, New York, United States.
Mezzobit is a funded company, having raised a total of $40K across 1 funding round to date. The company's 1st funding round was a Seed of $40K, raised on Jan 2014.
Mezzobit was founded in 2012 in New York, United States, as a data interchange platform focused on the advertising technology sector. Audience data management is facilitated for first-party publishers and marketers, including instant viewability scores tied to ad revenue. Proprietary data governance processes are implemented, involving customers and privacy advocates to ensure transparency and accountability in operations.
Mezzobit's top competitors include mParticle, Choozle and Alliance Data.
Mezzobit has 2 investors. Key investors include OpenX, and Entrepreneurs Roundtable Accelerator.
Yes. Mezzobit was acquired by OpenX in September 2017.