About Rubicon Project
Rubicon Project is a company based in Los Angeles (United States) founded in 2007.. Rubicon Project has raised $46 million across 5 funding rounds from investors including News Corp, Leland Stanford Junior University and Square 1 Bank. Rubicon Project has completed 8 acquisitions, including Chango, Fox Audience Network and MobSmith. Rubicon Project offers products and services including SpringServe and DV+. Rubicon Project operates in a competitive market with competitors including OpenX, 33Across, DoubleClick By Google, NYiax and Geniee, among others.
- Headquarter Los Angeles, United States
- Stage Public
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Sectors
Media & Entertainment
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Magnite, Inc.
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IPO & Listings of Rubicon Project
Rubicon Project is a publicly listed company on the NASDAQ with ticker symbol MGNI in USA, operating in the Technology services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
Products & Services of Rubicon Project
Rubicon Project offers a comprehensive portfolio of products and services, including SpringServe and DV+. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Platform for streaming ad inventory management and optimization
Tool for video advertising and programmatic demand handling
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Software Development Team
100 people
Leadership Team
69 people
Product Management Team
38 people
Sales and Marketing
26 people
Operations Team
19 people
Finance and Accounting
17 people
Senior Team
17 people
Legal and Compliance
8 people
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Funding Insights of Rubicon Project
Rubicon Project has successfully raised a total of $46M across 5 strategic funding rounds. The most recent funding activity was a Series C round of $18 million completed in November 2010. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 5
- Last Round Series C — $18.0M
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First Round
First Round
(01 Oct 2007)
- Investors Count 8
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Nov, 2010 | Amount | Series C - Rubicon Project | Valuation | Clearstone Venture Partners , News Corp |
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| Sep, 2009 | Amount | Series C - Rubicon Project | Valuation | Peacock Equity | |
| Jan, 2008 | Amount | Series B - Rubicon Project | Valuation | Mayfield |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investors in Rubicon Project
Rubicon Project has secured backing from 8 investors, including venture fund and institutional investors. Prominent investors backing the company include News Corp, Leland Stanford Junior University and Square 1 Bank. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Early-stage US companies are invested in by Clearstone Venture Partners.
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Founded Year | Domain | Location | |
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Tech focused Venture Capital firm investing globally
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Founded Year | Domain | Location | |
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Mayfield is focused on AI innovation and venture capital investments.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Rubicon Project
Rubicon Project has strategically engaged in corporate development activities, having acquired 8 companies. Notable acquisitions include Chango, Fox Audience Network and MobSmith. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Inventory monetization is facilitated for mobile, display, and video advertising.
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2014 | ||||
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Programmatic advertising efficiency is enhanced via algorithm-driven bid stream management.
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2014 | ||||
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Mobile rich media advertising solutions are provided for targeted campaigns.
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2010 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Rubicon Project
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Rubicon Project Comparisons
Competitors of Rubicon Project
Rubicon Project operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as OpenX, 33Across, DoubleClick By Google, NYiax and Geniee, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Programmatic ad exchange connects publishers with advertisers via RTB platform.
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| domain | founded_year | HQ Location |
Publisher monetization and revenue platform
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| domain | founded_year | HQ Location |
Premium ad exchange and ad server
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| domain | founded_year | HQ Location |
Ad exchange software is provided for media buying and reconciliation.
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| domain | founded_year | HQ Location |
SSP and ad exchange services for targeted advertising are provided.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Rubicon Project
Frequently Asked Questions about Rubicon Project
When was Rubicon Project founded?
Rubicon Project was founded in 2007.
Where is Rubicon Project located?
Rubicon Project is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.
Is Rubicon Project a funded company?
Rubicon Project is a funded company, having raised a total of $46M across 5 funding rounds to date. The company's 1st funding round was a Series B of $15M, raised on Oct 01, 2007.
What does Rubicon Project do?
Rubicon Project was founded in 2007 in Los Angeles, United States, within the digital advertising sector. A platform is operated for the automated buying and selling of ad inventory through a bidding process akin to a stock exchange. Trillions of transactions are handled in milliseconds each month. Solutions offered include prebid, mobile, video, deals management, and Identity. Customers served encompass eBay, Google, and SoundCloud.
Who are the top competitors of Rubicon Project?
Rubicon Project's top competitors include OpenX, 33Across and DoubleClick By Google.
What products or services does Rubicon Project offer?
Rubicon Project offers SpringServe and DV+.
Is Rubicon Project publicly traded?
Yes, Rubicon Project is publicly traded on NASDAQ under the ticker symbol MGNI.
How many acquisitions has Rubicon Project made?
Rubicon Project has made 8 acquisitions, including Chango, Fox Audience Network, and MobSmith.
Who are Rubicon Project's investors?
Rubicon Project has 8 investors. Key investors include News Corp, Leland Stanford Junior University, Square 1 Bank, Clearstone Venture Partners, and IDG Ventures.
What is Rubicon Project's ticker symbol?
The ticker symbol of Rubicon Project is MGNI on NASDAQ.
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