About Rubicon Project
Rubicon Project is a publicly listed company based in Los Angeles (United States) founded in 2007. It provides a platform for buying and selling ad inventory. Rubicon Project has raised $46 million across 5 funding rounds from investors including News Corp, Leland Stanford Junior University and Square 1 Bank. Rubicon Project has completed 8 acquisitions, including Chango, Fox Audience Network and MobSmith. Its website rubiconproject.com draws about 2 million monthly visits. Rubicon Project offers products and services including SpringServe and DV+. Its focus areas include Enterprise Applications, AdTech, Ad Exchange and Cross-Device. Its legal entity is MAGNITE, INC. Its competitors include OpenX, 33Across and DoubleClick By Google; 2 of its 3 listed competitors have raised funding.
Company details
Rubicon Project was founded in 2007 in Los Angeles, United States, within the digital advertising sector. A platform is operated for the automated buying and selling of ad inventory through a bidding process akin to a stock exchange. Trillions of transactions are handled in milliseconds each month. Solutions offered include prebid, mobile, video, deals management, and Identity. Customers served encompass eBay, Google, and SoundCloud.
Products & Services of Rubicon Project
Rubicon Project offers a comprehensive portfolio of products and services, including SpringServe and DV+.
Platform for streaming ad inventory management and optimization
Tool for video advertising and programmatic demand handling
Apps and channels of Rubicon Project
its YouTube channel Magnite has 845 subscribers and 30 videos.
Videos from Rubicon Project
The most watched videos on Rubicon Project's YouTube channel, Magnite (845 subscribers). Click a video to play it here.
More on Magnite.
Funding Insights of Rubicon Project
Rubicon Project has successfully raised a total of $46M across 5 strategic funding rounds. The most recent funding activity was a Series C round of $18 million completed in November 2010. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $46M
- Total Rounds 5
- Last Round Series C — $18M
- First Round $4M
(Oct 2007)
- Investors Count 8
All 5 funding rounds of Rubicon Project with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2010 | $18M | Series C | – | Clearstone Venture Partners, News Corp | – |
| Sep 2009 | $9M | Series C | – | Peacock Equity | |
| Jan 2008 | $15M | Series B | – | Mayfield | |
| Oct 2007 | $2M | Debt – Venture | – | – | |
| Oct 2007 | $4M | Series A | – | Clearstone Venture Partners | – |
8 investors in total: 8 institutional.
Investors in Rubicon Project
Rubicon Project has secured backing from 8 investors, including venture fund and institutional investors. Prominent investors backing the company include News Corp, Leland Stanford Junior University and Square 1 Bank.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage US companies are invested in by Clearstone Venture Partners. | clearstone.com | Santa Monica, United States | ||
Tech focused Venture Capital firm investing globally | idgventures.com | San Francisco, United States | ||
Mayfield is focused on AI innovation and venture capital investments. | mayfield.com | Menlo Park, United States | ||
Venture capital investments are directed toward early-stage technology companies. | peacockequity.com | New York, United States | ||
Corporate-backed venture capital firm focused on consumer tech and multiple sectors | idgvv.com.vn | Hanoi, Vietnam | ||
New York-based multinational mass media company | 1980 | newscorp.com | New York, United States | |
Various courses and degrees across diversified streams are offered. | 1876 | stanford.edu | United States | |
Venture debt, treasury, and cash management services are provided. | 2005 | square1bank.com | Durham, United States |
Investor details for Rubicon Project
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People of Rubicon Project
337 people are tracked at Rubicon Project (179 in leadership, 158 in team).
| Name | Role | Group |
|---|---|---|
David Hertog | Chief Marketing Officer | Leadership |
Aaron Saltz | Chief Legal Officer | Leadership |
Madison Rieger | Account Director, Revenue Strategy, Streaming Supply Partnerships | Leadership |
Julian Carvalho | Senior Director, Demand Strategy | Leadership |
Anna Hewitt | Senior Director, Product Strategy | Leadership |
Loris Matha | Senior Account Director, Demand Manager, EMEA | Leadership |
Kyle Larsen | Director, Demand Strategy | Leadership |
Katie Evans | President, Operations | Leadership |
Erik Hovanec | Chief Strategy Officer | Leadership |
Michael Barrett | President & CEO | Leadership |
Brian Gephart | Chief Accounting Officer | Leadership |
Sean Buckley | President, Revenue | Leadership |
Adam Soroca | Chief Product Officer | Leadership |
Shawna Hughes | Chief People Officer | Leadership |
Jason Tokunaga | Director, Build Engineering | Leadership |
Ben Chivers | Vice President, Client Operations, International | Leadership |
Nick Kormeluk | Senior VP Investor Relations And Head Of Global Real Estate | Leadership |
Lisa Cummings | Sr. Director, Demand Platform Partnerships | Leadership |
Rebecca Ackers | Vp, Commercial UK (& Dv+ Strategy Emea) | Leadership |
Wil Heitritter | Vp, Production Engineering And Security Officer | Leadership |
317 more people are available in the full profile.
Complete people profiles for Rubicon Project
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IPO & Listings of Rubicon Project
Rubicon Project is a publicly listed company on the NASDAQ with ticker symbol MGNI in USA, operating in the Technology services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
- IPO date07 Apr 2014
- Listed onNASDAQ: MGNI
- Listed entityMagnite, Inc.
- Exchange sectorTechnology services
Investments & Acquisitions by Rubicon Project
Rubicon Project has strategically engaged in corporate development activities, having acquired 8 companies. Notable acquisitions include Chango, Fox Audience Network and MobSmith.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Inventory monetization is facilitated for mobile, display, and video advertising. | rtk.io | New York, United States | 2014 | Oct 2019 | $11M | |
Programmatic advertising efficiency is enhanced via algorithm-driven bid stream management. | ntoggle.com | Boston, United States | 2014 | Jul 2017 | $38.5M | |
Interior designing services are provided by Chango in Brooklyn. | chango.com | Brooklyn, United States | 2009 | Mar 2015 | $122M | |
End-to-end programmatic direct platform for digital publishers is provided. | shinyads.com | Toronto, Canada | 2009 | Nov 2014 | •••• | |
Programmatic buying of direct, guaranteed display ad inventory is facilitated. | isocket.com | San Francisco, United States | 2008 | Nov 2014 | $25M | |
Mobile rich media advertising solutions are provided for targeted campaigns. | mobsmith.com | San Francisco, United States | 2010 | May 2012 | •••• | |
Online advertising network with self-service ad buying platform is operated. | foxaudiencenetwork.com | Santa Monica, United States | 2007 | Nov 2010 | •••• | |
Online operations are managed by Others Online since 2005. | othersonline.com | 2005 | Sep 2009 | •••• |
Complete acquisition details for Rubicon Project
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
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Timeline of Rubicon Project
12 dated milestones of Rubicon Project across 12 years, from founding to its latest funding, stage changes and deals.
- Founded Rubicon Project is founded.
- Funding First funding round of $4.0M.
- Acquisition Acquires Others Online.
- Funding Latest funding round, Series C, of $18.0M.
- Acquisition Acquires Fox Audience Network.
- Acquisition Acquires MobSmith.
- IPO Lists on the stock exchange (IPO).
- Acquisition Acquires Shiny Ads.
- Acquisition Acquires iSocket.
- Acquisition Acquires Chango.
- Acquisition Acquires nToggle.
- Acquisition Acquires RTK.io.
Competitors of Rubicon Project
Rubicon Project has 3 listed competitors in our database, 2 of them funded. They include OpenX, 33Across and DoubleClick By Google.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| openx.com | 2007 | Pasadena, United States | $85M | 336 | Programmatic ad exchange connects publishers with advertisers via RTB platform. | |
| 33across.com | 2007 | New York, United States | $25.65M | Publisher monetization and revenue platform | ||
| doubleclick.com | 1996 | New York, United States | 19 | Premium ad exchange and ad server |
Detailed competitors of Rubicon Project
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Web traffic of Rubicon Project
The website of Rubicon Project (rubiconproject.com) receives about 2M visits a month.
- Monthly visits2M
▲ 13.8% vs previous month
Websites whose visitors overlap most with Rubicon Project. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| appnexus.com | 100% | 11.8K | #2,106,393 | View details | |
| openx.com | 100% | 45.6K | #682,234 | View details | |
| adform.com | 100% | 940.9K | #57,116 | View details | |
googletagmanager.com | googletagmanager.com | 88% | #104,901 | – | |
imasdk.googleapis.com | imasdk.googleapis.com | 88% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Rubicon Project
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
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Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as Rubicon Project (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Related news about Rubicon Project
Complete news archive for Rubicon Project
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Frequently Asked Questions about Rubicon Project
Rubicon Project was founded in 2007.
Rubicon Project is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.
Rubicon Project is a funded company, having raised a total of $46M across 5 funding rounds to date. The company's 1st funding round was a Series A of $4M, raised on Oct 2007.
Rubicon Project was founded in 2007 in Los Angeles, United States, within the digital advertising sector. A platform is operated for the automated buying and selling of ad inventory through a bidding process akin to a stock exchange. Trillions of transactions are handled in milliseconds each month. Solutions offered include prebid, mobile, video, deals management, and Identity. Customers served encompass eBay, Google, and SoundCloud.
Rubicon Project's top competitors include OpenX, 33Across and DoubleClick By Google.
Rubicon Project offers SpringServe and DV+.
Yes, Rubicon Project is publicly traded on NASDAQ under the ticker symbol MGNI.
Rubicon Project has made 8 acquisitions, including Chango, Fox Audience Network, and MobSmith.
Rubicon Project has 8 investors. Key investors include News Corp, Leland Stanford Junior University, Square 1 Bank, Clearstone Venture Partners, and IDG Ventures.
Rubicon Project operates through Magnite, Inc..
The website of Rubicon Project receives about 2 million visits a month.