About Rubicon Project
Rubicon Project is a company based in Los Angeles (United States) founded in 2007. Rubicon Project has raised $46 million across 5 funding rounds from investors including News Corp, Leland Stanford Junior University and Square 1 Bank. Rubicon Project has completed 8 acquisitions, including Chango, Fox Audience Network and MobSmith. Rubicon Project offers products and services including SpringServe and DV+. Rubicon Project operates in a competitive market with competitors including OpenX, 33Across, DoubleClick By Google, NYiax and Geniee, among others.
- Headquarter Los Angeles, United States
- Stage Public
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Sectors
Media & Entertainment
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Phone
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Website
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Social
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- Legal Name Magnite, Inc.
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IPO & Listings of Rubicon Project
Rubicon Project is a publicly listed company on the NASDAQ with ticker symbol MGNI in USA, operating in the Technology services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
Products & Services of Rubicon Project
Rubicon Project offers a comprehensive portfolio of products and services, including SpringServe and DV+.
Platform for streaming ad inventory management and optimization
Tool for video advertising and programmatic demand handling
People of Rubicon Project
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Software Development Team
100 people
Leadership Team
69 people
Product Management Team
38 people
Sales and Marketing
26 people
Operations Team
19 people
Finance and Accounting
17 people
Senior Team
17 people
Legal and Compliance
8 people
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Funding Insights of Rubicon Project
Rubicon Project has successfully raised a total of $46M across 5 strategic funding rounds. The most recent funding activity was a Series C round of $18 million completed in November 2010. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Rubicon Project
Rubicon Project has secured backing from 8 investors, including venture fund and institutional investors. Prominent investors backing the company include News Corp, Leland Stanford Junior University and Square 1 Bank.
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Early-stage US companies are invested in by Clearstone Venture Partners.
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Tech focused Venture Capital firm investing globally
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Mayfield is focused on AI innovation and venture capital investments.
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Investor details for Rubicon Project
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Investments & Acquisitions by Rubicon Project
Rubicon Project has strategically engaged in corporate development activities, having acquired 8 companies. Notable acquisitions include Chango, Fox Audience Network and MobSmith.
Investment portfolio details for Rubicon Project
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- Portfolio identities
- Transaction dates
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| Company Name | Description | Domain | Location | Founded Year | Amount |
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Inventory monetization is facilitated for mobile, display, and video advertising.
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Programmatic advertising efficiency is enhanced via algorithm-driven bid stream management.
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Mobile rich media advertising solutions are provided for targeted campaigns.
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Complete acquisition details for Rubicon Project
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Financial Statements - Rubicon Project
Detailed financials for Rubicon Project
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Rubicon Project Comparisons
Peer comparison for Rubicon Project
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Competitors of Rubicon Project
Rubicon Project operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as OpenX, 33Across, DoubleClick By Google, NYiax and Geniee, among others.
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Programmatic ad exchange connects publishers with advertisers via RTB platform.
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Publisher monetization and revenue platform
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Premium ad exchange and ad server
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Ad exchange software is provided for media buying and reconciliation.
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SSP and ad exchange services for targeted advertising are provided.
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Detailed competitors of Rubicon Project
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Latest news on Rubicon Project
Complete news archive for Rubicon Project
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Frequently Asked Questions about Rubicon Project
Rubicon Project was founded in 2007.
Rubicon Project is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.
Rubicon Project is a funded company, having raised a total of $46M across 5 funding rounds to date.
Rubicon Project was founded in 2007 in Los Angeles, United States, within the digital advertising sector. A platform is operated for the automated buying and selling of ad inventory through a bidding process akin to a stock exchange. Trillions of transactions are handled in milliseconds each month. Solutions offered include prebid, mobile, video, deals management, and Identity. Customers served encompass eBay, Google, and SoundCloud.
Rubicon Project's top competitors include OpenX, 33Across and DoubleClick By Google.
Rubicon Project offers SpringServe and DV+.
Yes, Rubicon Project is publicly traded on NASDAQ under the ticker symbol MGNI.
Rubicon Project has made 8 acquisitions, including Chango, Fox Audience Network, and MobSmith.
Rubicon Project has 8 investors. Key investors include News Corp, Leland Stanford Junior University, Square 1 Bank, Clearstone Venture Partners, and IDG Ventures.
The ticker symbol of Rubicon Project is MGNI on NASDAQ.