About nToggle
nToggle is a Media & Entertainment company based in Boston (United States) founded in 2014, and was acquired by Rubicon Project in July 2017. Programmatic advertising efficiency is enhanced via algorithm-driven bid stream management. nToggle has raised $5.6 million across 1 funding round from investors including Bessemer Venture Partners, Rubicon Project and Sigma Prime Ventures. nToggle offers products and services including SpringServe and DV+ Streaming. Its focus areas include Enterprise Applications, AdTech, Ad Network and Cross-Device. Its legal entity is Magnite, Inc. Its competitors include Taboola, EX.CO and OpenWeb; 3 of its 3 listed competitors have raised funding.
Company details
nToggle was founded in 2014 in Boston, United States, and operates within the programmatic advertising sector. A proprietary software platform is utilized to manage bid streams for supply and demand partners. Real-time bidding requests across digital media are processed through a big data system that employs analytical and machine learning techniques. Supply and demand are matched optimally in the advertising ecosystem.
- Headquarters Boston, United States
- Stage Acquired
- SectorsMedia & Entertainment
- Website ntoggle.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Rubicon Project (Jul 2017)
- Legal Name Magnite, Inc.
- Total Equity Funding$5.6M (USD)
in 1 rounds
- Latest Funding Round$5.6M (USD), Series A
Feb 2015
- InvestorsBessemer Venture Partners
& 2 more
- Acquired byRubicon Project
(Jul 2017)
Products & Services of nToggle
nToggle offers a comprehensive portfolio of products and services, including SpringServe and DV+ Streaming.
Platform for managing and optimizing streaming ad inventory.
Tool for programmatic video advertising and demand management.
Apps and channels of nToggle
its YouTube channel Magnite has 845 subscribers and 30 videos.
Videos from nToggle
The most watched videos on nToggle's YouTube channel, Magnite (845 subscribers). Click a video to play it here.
More on Magnite.
Funding Insights of nToggle
nToggle has successfully raised a total of $5.6M through 1 strategic funding round. The most recent funding activity was a Series A round of $5.6 million completed in February 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $5.6M
- Total Rounds 1
- Last Round Series A — $5.6M
- First Round $5.6M
(Feb 2015)
- Investors Count 2
All 1 funding rounds of nToggle with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2015 | $5.6M | Series A | – | Sigma Prime Ventures, Bessemer Venture Partners | – |
3 investors in total: 3 institutional.
Investors in nToggle
nToggle has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Bessemer Venture Partners, Rubicon Project and Sigma Prime Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage venture capital is invested in US companies. | sigmaprime.com | Boston, United States | ||
Venture capital investments and support for entrepreneurs in technology and innovation sectors. | 1911 | bvp.com | Redwood City, United States | |
Provides a platform for buying and selling ad inventory | 2007 | rubiconproject.com | Los Angeles, United States |
Investor details for nToggle
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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Verified entity values are shown only after access is granted.
Timeline of nToggle
3 dated milestones of nToggle across 3 years, from founding to its latest funding, stage changes and deals.
- Founded nToggle is founded.
- Funding First funding round of $5.6M.
- Exit Acquired by Rubicon Project.
Competitors of nToggle
nToggle has 3 listed competitors in our database, 3 of them funded. They include Taboola, EX.CO and OpenWeb.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| taboola.com | 2007 | New York, United States | $160M | 281 | Ad network platform is utilized for content recommendations and monetization. | |
| ex.co | 2012 | New York, United States | $69.2M | Content management platform | ||
| openweb.com | 2012 | New York, United States | $393M | Cross-device ad network is provided for conversation-based advertising. |
Detailed competitors of nToggle
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
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Verified entity values are shown only after access is granted.
Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as nToggle (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Related news about Ntoggle
Complete news archive for nToggle
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Frequently Asked Questions about nToggle
nToggle was founded in 2014 and raised its 1st funding round 1 year after it was founded.
nToggle is headquartered in Boston, United States. It is registered at Boston, Massachusetts, United States.
nToggle is a funded company, having raised a total of $5.6M across 1 funding round to date. The company's 1st funding round was a Series A of $5.6M, raised on Feb 2015.
nToggle was founded in 2014 in Boston, United States, and operates within the programmatic advertising sector. A proprietary software platform is utilized to manage bid streams for supply and demand partners. Real-time bidding requests across digital media are processed through a big data system that employs analytical and machine learning techniques. Supply and demand are matched optimally in the advertising ecosystem.
nToggle offers SpringServe and DV+ Streaming.
nToggle has 3 investors. Key investors include Bessemer Venture Partners, Rubicon Project, and Sigma Prime Ventures.
nToggle operates through Magnite, Inc..
Yes. nToggle was acquired by Rubicon Project in July 2017.