About RTK.io
RTK.io is a Media & Entertainment company based in New York (United States) founded in 2014, and was acquired by Rubicon Project in October 2019. Inventory monetization is facilitated for mobile, display, and video advertising. Its focus areas include Enterprise Applications, AdTech and Data Management Platform. Its competitors include mParticle, Alliance Data and Choozle; 2 of its 3 listed competitors have raised funding.
Company details
Founded in 2014 and based in New York, United States, RTK.io operates in the ad tech sector. Inventory monetization services are offered for mobile, display, and video advertising through proprietary algorithmic intelligence, real-time bidding technology, server-to-server APIs, and waterfalling methods. UserID and IP address regression analysis is also provided for traffic control purposes.
- Headquarters New York, United States
- Stage Acquired
- SectorsMedia & Entertainment
- Website rtk.io
- Social LinkedIn
- Acquired by Rubicon Project (Oct 2019)
- Investors
- Acquired byRubicon Project
(Oct 2019)
Investors in RTK.io
RTK.io has secured backing from 1 investor. Prominent investors backing the company include Rubicon Project.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Provides a platform for buying and selling ad inventory | 2007 | rubiconproject.com | Los Angeles, United States |
Investor details for RTK.io
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Timeline of RTK.io
2 dated milestones of RTK.io across 5 years, from founding to its latest funding, stage changes and deals.
- Founded RTK.io is founded.
- Exit Acquired by Rubicon Project.
Competitors of RTK.io
RTK.io has 3 listed competitors in our database, 2 of them funded. They include mParticle, Alliance Data and Choozle.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mparticle.com | 2012 | New York, United States | $266.6M | 151 | Customer data is collected and connected via API-based platform. | |
| alliancedata.com | 1996 | Plano, United States | 20,000 | Data-driven marketing, loyalty, and credit solutions are provided. | ||
| choozle.com | 2012 | Denver, United States | $29.91M | 84 | Real-time insights are captured for targeted visual media campaigns. |
Detailed competitors of RTK.io
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Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as RTK.io (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Related news about Rtk.Io
Complete news archive for RTK.io
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Frequently Asked Questions about RTK.io
RTK.io was founded in 2014.
RTK.io is headquartered in New York, United States. It is registered at New York, New York, United States.
Founded in 2014 and based in New York, United States, RTK.io operates in the ad tech sector. Inventory monetization services are offered for mobile, display, and video advertising through proprietary algorithmic intelligence, real-time bidding technology, server-to-server APIs, and waterfalling methods. UserID and IP address regression analysis is also provided for traffic control purposes.
RTK.io's top competitors include mParticle, Choozle and Alliance Data.
RTK.io has 1 investor. Key investors include Rubicon Project.
Yes. RTK.io was acquired by Rubicon Project in October 2019.