About MobSmith
MobSmith is a company based in San Francisco (United States) founded in 2010 was acquired by Rubicon Project in May 2012.. MobSmith has raised $575 thousand across 2 funding rounds from investors including Rubicon Project and XG Ventures. MobSmith operates in a competitive market with competitors including Aarki, Adludio, Novosol, Adcade and TreSensa, among others.
- Headquarter San Francisco, United States
-
Sectors
Media & Entertainment
-
Phone
*********
-
Website
*********
-
Social
*********
-
Annual Revenue
-
Net Profit
-
EBITDA
-
Total Equity Funding
$575 K (USD)
in 2 rounds
-
Latest Funding Round
$575 K (USD), Seed
Apr 11, 2011
-
Investors
Rubicon Project
& 1 more
-
Employee Count
Employee Count
-
Acquired by
Rubicon Project
(May 23, 2012)
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Funding Insights of MobSmith
MobSmith has successfully raised a total of $575K across 2 strategic funding rounds. The most recent funding activity was a Seed round of $575 thousand completed in April 2011. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Seed — $575,000
- First Round First Round
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr, 2011 | Amount | Seed - MobSmith | Valuation |
investors |
|
| Aug, 2010 | Amount | Seed - MobSmith | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in MobSmith
MobSmith has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Rubicon Project and XG Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
VC firm investing in early stage startups in the US
|
Founded Year | Domain | Location | |
|
Provides a platform for buying and selling ad inventory
|
Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
|
Founded Year | Domain | Location | |
|
Startup ecosystems are ignited through strategic investments by Signite Partners.
|
Founded Year | Domain | Location | |
|
Venture capital is directed toward companies in multiple sectors.
|
Founded Year | Domain | Location | |
|
Venture capital is invested in cybersecurity, fintech, and AI startups.
|
Founded Year | Domain | Location |
Investments & Acquisitions by MobSmith
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
|
Bionic investment advisor platform
|
2016 | ||||
|
Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 | ||||
|
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 | ||||
|
Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 |
Financial Statements - MobSmith
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Mobsmith Comparisons
Competitors of MobSmith
MobSmith operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Aarki, Adludio, Novosol, Adcade and TreSensa, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Platform for creative optimization and programmatic media buying is provided.
|
|
| domain | founded_year | HQ Location |
Mobile ad creatives and management are powered by AI technology.
|
|
| domain | founded_year | HQ Location |
Mobile advertising platform for enterprise business and SMEs
|
|
| domain | founded_year | HQ Location |
Specializes in cross-platform mobile advertising services.
|
|
| domain | founded_year | HQ Location |
Playable advertisements provider for marketing of games and brands
|
|
| domain | founded_year | HQ Location |
Online classified advertising solutions are provided for media companies.
|
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
|
|
| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
|
|
| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
|
|
| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
|
Frequently Asked Questions about MobSmith
When was MobSmith founded?
MobSmith was founded in 2010.
Where is MobSmith located?
MobSmith is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Is MobSmith a funded company?
MobSmith is a funded company, having raised a total of $575K across 2 funding rounds to date.
What does MobSmith do?
MobSmith was founded in 2010 in San Francisco, United States, within the mobile advertising sector. Personalized campaigns are executed using user location, demographics, or publisher content as targeting criteria. Dynamic content is incorporated for ad personalization, with analytics access provided and integration enabled with existing ad networks. The platform was acquired by Rubicon Project in May 2012 for an undisclosed amount.
Who are the top competitors of MobSmith?
Who are MobSmith's investors?
MobSmith has 2 investors. Key investors include Rubicon Project, and XG Ventures.
Book a demo & talk to our team
Share a few details and we’ll reach out to schedule a session.