About Adpay
Adpay is a Media & Entertainment company based in Englewood (United States) founded in 2002 by Mike Heene, and was acquired by Ancestry in May 2016. Online classified advertising solutions are provided for media companies. Adpay has raised $1.5 million across 2 funding rounds from investors including Ancestry and Appian Ventures. Its focus areas include Enterprise Applications, AdTech, Creatives and Mobile. Its competitors include Aarki, TreSensa and MobSmith; 3 of its 3 listed competitors have raised funding.
Company details
AdPay was founded in 2002 in Englewood, United States, as a provider of online classified advertising solutions. Services are targeted at media companies and affinity websites, with a focus on mobile user experiences through in-app and mobile web platforms. Operations support client publications such as The Buffalo News, Black Press, Gannett, The San Diego Union-Tribune, Swift Communications, and Quincy. The sector emphasizes digital advertising for print and online media.
Funding Insights of Adpay
Adpay has successfully raised a total of $1.5M across 2 strategic funding rounds. The most recent funding activity was a Debt – Convertible round of $1.33 million completed in November 2008. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.5M
- Total Rounds 2
- Last Round Debt – Convertible — $1.33M
- First Round $1.5M
(Dec 2004)
- Investors Count 1
All 2 funding rounds of Adpay with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2008 | $1.33M | Debt – Convertible | – | – | – |
| Dec 2004 | $1.5M | Series A | – | – |
2 investors in total: 2 institutional.
Investors in Adpay
Adpay has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include Ancestry and Appian Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Appian Ventures is engaged in venture capital investments. | appianvc.com | Littleton, United States | ||
Provider of an online genealogy platform offering a host of services | 1996 | ancestry.com | Lehi, United States |
Investor details for Adpay
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Adpay
1 people are tracked at Adpay (1 in leadership).
| Name | Role | Group |
|---|---|---|
Mike Heene | Founder | Leadership |
Complete people profiles for Adpay
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Adpay
4 dated milestones of Adpay across 14 years, from founding to its latest funding, stage changes and deals.
- Founded Adpay is founded.
- Funding First funding round of $1.5M.
- Funding Latest funding round, Debt – Convertible, of $1.3M.
- Exit Acquired by Ancestry.
Competitors of Adpay
Adpay has 3 listed competitors in our database, 3 of them funded. They include Aarki, TreSensa and MobSmith.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| aarki.com | 2010 | Mountain View, United States | $10M | 12 | Platform for creative optimization and programmatic media buying is provided. | |
| tresensa.com | 2011 | New York, United States | $8.62M | Playable advertisements provider for marketing of games and brands | ||
| mobsmith.com | 2010 | San Francisco, United States | $575,000 | Mobile rich media advertising solutions are provided for targeted campaigns. |
Detailed competitors of Adpay
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Adpay
The website of Adpay (adpay.com) receives about 1.7K visits a month.
- Monthly visits1.7K
▼ 16.3% vs previous month
Websites whose visitors overlap most with Adpay. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| kaango.com | 100% | View details | |||
| pennysaverusa.com | 96% | 15.5K | #1,277,972 | View details | |
wptv.com | wptv.com | 92% | #61,890 | – | |
recycler.com | recycler.com | 69% | #8,055,420 | – |
Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as Adpay (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Related news about Adpay
Complete news archive for Adpay
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Frequently Asked Questions about Adpay
Adpay was founded in 2002 and raised its 1st funding round 2 years after it was founded.
Adpay is headquartered in Englewood, United States. It is registered at Englewood, New Jersey, United States.
Adpay is a funded company, having raised a total of $1.5M across 2 funding rounds to date. The company's 1st funding round was a Series A of $1.5M, raised on Dec 2004.
AdPay was founded in 2002 in Englewood, United States, as a provider of online classified advertising solutions. Services are targeted at media companies and affinity websites, with a focus on mobile user experiences through in-app and mobile web platforms. Operations support client publications such as The Buffalo News, Black Press, Gannett, The San Diego Union-Tribune, Swift Communications, and Quincy. The sector emphasizes digital advertising for print and online media.
Adpay has 2 investors. Key investors include Ancestry, and Appian Ventures.
Yes. Adpay was acquired by Ancestry in May 2016.