About Adpay
Adpay is a company based in Englewood (United States) founded in 2002 by Mike Heene was acquired by Ancestry in May 2016.. Adpay has raised $1.5 million across 2 funding rounds from investors including Ancestry and Appian Ventures. Adpay operates in a competitive market with competitors including Aarki, Adludio, Novosol, TreSensa and MobSmith, among others.
- Headquarter Englewood, United States
- Founders Mike Heene
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Sectors
Media & Entertainment
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Email
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Phone
*********
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Website
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Social
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Funding Insights of Adpay
Adpay has successfully raised a total of $1.5M across 2 strategic funding rounds. The most recent funding activity was a Debt – Convertible round of $1.33 million completed in November 2008. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Debt – Convertible — $1.3M
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First Round
First Round
(13 Dec 2004)
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov, 2008 | Amount | Debt – Convertible - Adpay | Valuation |
investors |
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| Dec, 2004 | Amount | Series A - Adpay | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Adpay
Adpay has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include Ancestry and Appian Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Appian Ventures is engaged in venture capital investments.
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Provider of an online genealogy platform offering a host of services
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Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Adpay
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Adpay
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Adpay Comparisons
Competitors of Adpay
Adpay operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Aarki, Adludio, Novosol, TreSensa and MobSmith, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Platform for creative optimization and programmatic media buying is provided.
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| domain | founded_year | HQ Location |
Mobile ad creatives and management are powered by AI technology.
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| domain | founded_year | HQ Location |
Mobile advertising platform for enterprise business and SMEs
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| domain | founded_year | HQ Location |
Playable advertisements provider for marketing of games and brands
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| domain | founded_year | HQ Location |
Mobile rich media advertising solutions are provided for targeted campaigns.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Adpay
Frequently Asked Questions about Adpay
When was Adpay founded?
Adpay was founded in 2002 and raised its 1st funding round 2 years after it was founded.
Where is Adpay located?
Adpay is headquartered in Englewood, United States. It is registered at Englewood, New Jersey, United States.
Is Adpay a funded company?
Adpay is a funded company, having raised a total of $1.5M across 2 funding rounds to date. The company's 1st funding round was a Series A of $1.5M, raised on Dec 13, 2004.
What does Adpay do?
AdPay was founded in 2002 in Englewood, United States, as a provider of online classified advertising solutions. Services are targeted at media companies and affinity websites, with a focus on mobile user experiences through in-app and mobile web platforms. Operations support client publications such as The Buffalo News, Black Press, Gannett, The San Diego Union-Tribune, Swift Communications, and Quincy. The sector emphasizes digital advertising for print and online media.
Who are Adpay's investors?
Adpay has 2 investors. Key investors include Ancestry, and Appian Ventures.
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