About Ancestry
Ancestry is a company based in Lehi (United States) founded in 1996 was acquired by Blackstone in August 2020.. Ancestry has raised $146.2 million across 5 funding rounds from investors including Intel, Blackstone and AOL. Ancestry has completed 5 acquisitions, including 1000Memories, Adpay and Fold3. Ancestry offers products and services including AncestryDNA and Family Tree Builder. Ancestry operates in a competitive market with competitors including 23andMe, MyHeritage, Geni, Filae and Geneanet, among others.
- Headquarter Lehi, United States
- Stage Public
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Sectors
HealthcareTechnology
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Phone
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Website
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$146.2 M (USD)
in 5 rounds
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Latest Funding Round
$6 M (USD), Post-IPO
Apr 01, 2016
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Investors
Intel
& 9 more
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Employee Count
Employee Count
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Investments & Acquisitions
1000Memories
& 4 more
- Acquired by
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Products & Services of Ancestry
Ancestry offers a comprehensive portfolio of products and services, including AncestryDNA and Family Tree Builder. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
DNA kit for discovering ethnicity and family connections.
Platform for creating and searching family histories online.
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Leadership Team
34 people
Software Development Team
34 people
Creative and Marketing Team
28 people
Sales and Marketing
27 people
Senior Team
17 people
Finance and Accounting
15 people
Operations Team
13 people
Product Management Team
13 people
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Funding Insights of Ancestry
Ancestry has successfully raised a total of $146.2M across 5 strategic funding rounds. The most recent funding activity was a Post-IPO round of $6 million completed in April 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 5
- Last Round Post-IPO — $6.0M
- First Round First Round
- Investors Count 6
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Apr, 2016 | Amount | Post-IPO - Ancestry | Valuation |
investors |
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| Dec, 2012 | Amount | Debt – Convertible - Ancestry | Valuation |
investors |
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| Oct, 2007 | Amount | Private Equity Round - Ancestry | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Ancestry
Ancestry has secured backing from 10 investors, including venture fund and institutional investors. Prominent investors backing the company include Intel, Blackstone and AOL. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Private equity investments are directed across multiple sectors.
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Founded Year | Domain | Location | |
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Growth equity investments and partnerships in finance and related sectors.
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Founded Year | Domain | Location | |
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Early-stage technology companies are funded by this venture capital firm.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Ancestry
Ancestry has strategically engaged in corporate development activities, having acquired 5 companies. Notable acquisitions include 1000Memories, Adpay and Fold3. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Offers a storytelling-focused platform for social photo storage and sharing.
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2010 | ||||
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Online classified advertising solutions are provided for media companies.
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2002 | ||||
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Original military records are archived online for public access.
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1999 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Ancestry
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Ancestry Comparisons
Competitors of Ancestry
Ancestry operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as 23andMe, MyHeritage, Geni, Filae and Geneanet, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Provider of genetic test solutions to study ancestry, genealogy, and inherited traits
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| domain | founded_year | HQ Location |
Provider of DNA testing services to create a family tree and ancestor
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| domain | founded_year | HQ Location |
Web geneology social platform
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| domain | founded_year | HQ Location |
Provides ancestors data
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| domain | founded_year | HQ Location |
Geneanet is operated as a genealogy research platform.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Ancestry
Frequently Asked Questions about Ancestry
When was Ancestry founded?
Ancestry was founded in 1996 and raised its 1st funding round 2 years after it was founded.
Where is Ancestry located?
Ancestry is headquartered in Lehi, United States. It is registered at Lehi, Utah, United States.
Is Ancestry a funded company?
Ancestry is a funded company, having raised a total of $146.2M across 5 funding rounds to date. The company's 1st funding round was a Private Equity Round of $113M, raised on Dec 01, 1998.
What does Ancestry do?
Ancestry was founded in 1996 and is based in Lehi, United States, within the genealogy and historical records sector. An online platform is operated to deliver family history data, historical archives, and autosomal DNA testing via microarray technology. Users are assisted in building family trees, predicting connections, and accessing records like Federal Censuses from 1790. Operations rely on a subscription model for service delivery.
Who are the top competitors of Ancestry?
Ancestry's top competitors include 23andMe, MyHeritage and GEDmatch.
What products or services does Ancestry offer?
Ancestry offers AncestryDNA and Family Tree Builder.
How many acquisitions has Ancestry made?
Ancestry has made 5 acquisitions, including 1000Memories, Adpay, and Fold3.
Who are Ancestry's investors?
Ancestry has 10 investors. Key investors include Intel, Blackstone, AOL, Permira, and Compaq.
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