About MyHeritage
MyHeritage is a company based in Yehud (Israel) founded in 2003 was acquired by Francisco Partners in February 2021.. MyHeritage has raised $40 million across 2 funding rounds from investors including Bessemer Venture Partners, Accel and Francisco Partners. MyHeritage has completed 8 acquisitions, including BackupMyTree, FamilyLink and Filae. MyHeritage offers products and services including DNA Test, Family Tree Builder, Record Search, and Photo Animation. MyHeritage operates in a competitive market with competitors including Ancestry, It's July, Dots, Geneg and MyHeritage DNA, among others.
- Headquarter Yehud, Israel
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Sectors
HealthcareMedia & Entertainment Technology
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Email
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Phone
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Website
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Social
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- Legal Name Myheritage Ltd
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$40 M (USD)
in 2 rounds
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Latest Funding Round
$25 M (USD), Series B
Nov 28, 2012
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Investors
Bessemer Venture Partners
& 3 more
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Employee Count
Employee Count
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Investments & Acquisitions
BackupMyTree
& 7 more
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Acquired by
Francisco Partners
(Feb 24, 2021)
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Products & Services of MyHeritage
MyHeritage offers a comprehensive portfolio of products and services, including DNA Test, Family Tree Builder, Record Search, and Photo Animation. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Analyzes ethnic background and matches users with relatives
Enables creation and management of online family trees
Facilitates searching of billions of ancestry records
Animates family photos using AI technology
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Software Development Team
29 people
Product Management Team
18 people
Leadership Team
11 people
Senior Team
11 people
QA Team
7 people
Sales and Marketing
7 people
Retention Team
6 people
Human Resources and Administration
6 people
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Funding Insights of MyHeritage
MyHeritage has successfully raised a total of $40M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $25 million completed in November 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Series B — $25.0M
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First Round
First Round
(06 Sep 2008)
- Investors Count 3
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Nov, 2012 | Amount | Series B - MyHeritage | Valuation | Bessemer Venture Partners | |
| Sep, 2008 | Amount | Series A - MyHeritage | Valuation | Index Ventures , Accel |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in MyHeritage
MyHeritage has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Bessemer Venture Partners, Accel and Francisco Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Venture capital investments and support for entrepreneurs in technology and innovation sectors.
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Founded Year | Domain | Location | |
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Venture capital investments in technology startups and entrepreneurs.
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Founded Year | Domain | Location | |
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Accel is recognized as a leading venture capital firm.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by MyHeritage
MyHeritage has strategically engaged in corporate development activities, having acquired 8 companies. Notable acquisitions include BackupMyTree, FamilyLink and Filae. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Social platform for connecting with family
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2009 | ||||
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Social networking platform for family members
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2007 | ||||
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Social platform to connect with family
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2006 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - MyHeritage
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Myheritage Comparisons
Competitors of MyHeritage
MyHeritage operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Ancestry, It's July, Dots, Geneg and MyHeritage DNA, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Provider of an online genealogy platform offering a host of services
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| domain | founded_year | HQ Location |
Online social platform for travel enthusiasts
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| domain | founded_year | HQ Location |
Community insights and task automation for member behaviors are provided.
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| domain | founded_year | HQ Location |
A smartphone app for genetic analysis services.
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| domain | founded_year | HQ Location |
Offers DNA kits, family tree building, historical records access, and photo enhancement tools.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Myheritage
Frequently Asked Questions about MyHeritage
When was MyHeritage founded?
MyHeritage was founded in 2003 and raised its 1st funding round 5 years after it was founded.
Where is MyHeritage located?
MyHeritage is headquartered in Yehud, Israel. It is registered at Yehud, Central District, Israel.
Is MyHeritage a funded company?
MyHeritage is a funded company, having raised a total of $40M across 2 funding rounds to date. The company's 1st funding round was a Series A of $15M, raised on Sep 06, 2008.
What does MyHeritage do?
MyHeritage was founded in 2003 in Yehud, Israel, as a provider in the genealogy and DNA testing sector. Services are offered to users for constructing family trees, tracing ancestors, and uncovering ethnic origins. Operations include tools for exploring personal history, identifying relatives, and analyzing family backgrounds through genetic data. The platform operates primarily online via myheritage.com, serving a global audience interested in heritage research.
Who are the top competitors of MyHeritage?
What products or services does MyHeritage offer?
MyHeritage offers DNA Test, Family Tree Builder, Record Search, and Photo Animation.
How many acquisitions has MyHeritage made?
MyHeritage has made 8 acquisitions, including BackupMyTree, FamilyLink, and Filae.
Who are MyHeritage's investors?
MyHeritage has 4 investors. Key investors include Bessemer Venture Partners, Accel, Francisco Partners, and Index Ventures.