MyHeritage

Yehud, Israel Founded: 2003 • Age: 23 yrs Acquired By Francisco Partners
Provider of DNA testing services to create a family tree and ancestor
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About MyHeritage

MyHeritage is a company based in Yehud (Israel) founded in 2003 was acquired by Francisco Partners in February 2021.. MyHeritage has raised $40 million across 2 funding rounds from investors including Bessemer Venture Partners, Accel and Francisco Partners. MyHeritage has completed 8 acquisitions, including BackupMyTree, FamilyLink and Filae. MyHeritage offers products and services including DNA Test, Family Tree Builder, Record Search, and Photo Animation. MyHeritage operates in a competitive market with competitors including Ancestry, It's July, Dots, Geneg and MyHeritage DNA, among others.

  • Headquarter Yehud, Israel
  • Sectors
    Healthcare
    Media & Entertainment Technology
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Myheritage Ltd
Operational Areas
Healthcare → Biotechnology, Genomics & Life Sciences Research
Media & Entertainment → Creator Economy & Social Platforms
Healthcare → Biotechnology, Genomics & Life Sciences Research
Healthcare → Health Technology & Digital Health
Technology → Cloud, Data & Analytics Infrastructure
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $40 M (USD)

    in 2 rounds

  • Latest Funding Round
    $25 M (USD), Series B

    Nov 28, 2012

  • Investors
  • Employee Count
    Employee Count
  • Investments & Acquisitions
  • Acquired by
    Francisco Partners

    (Feb 24, 2021)

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Products & Services of MyHeritage

MyHeritage offers a comprehensive portfolio of products and services, including DNA Test, Family Tree Builder, Record Search, and Photo Animation. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Analyzes ethnic background and matches users with relatives

Enables creation and management of online family trees

Facilitates searching of billions of ancestry records

Animates family photos using AI technology

People of MyHeritage
Headcount 200-500
Employee Profiles 149
Employee Profiles
People
Lulu Tehila Feinsilver
Product Designer
People
Tal Erlichman
VP Product
People
Elvira Polack
QA Specialist
People
Russ Wilding
Chief Content Officer

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Funding Insights of MyHeritage

MyHeritage has successfully raised a total of $40M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $25 million completed in November 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 2
  • Last Round Series B — $25.0M
  • First Round

    (06 Sep 2008)

  • Investors Count 3
Date Amount Transaction Name Valuation Lead Investors Investors
Nov, 2012 Amount Series B - MyHeritage Valuation Bessemer Venture Partners
Sep, 2008 Amount Series A - MyHeritage Valuation Index Ventures , Accel
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in MyHeritage

MyHeritage has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Bessemer Venture Partners, Accel and Francisco Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
Venture capital investments and support for entrepreneurs in technology and innovation sectors.
Founded Year Domain Location
Venture capital investments in technology startups and entrepreneurs.
Founded Year Domain Location
Accel is recognized as a leading venture capital firm.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by MyHeritage

MyHeritage has strategically engaged in corporate development activities, having acquired 8 companies. Notable acquisitions include BackupMyTree, FamilyLink and Filae. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Social platform for connecting with family
2009
Social networking platform for family members
2007
Social platform to connect with family
2006
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - MyHeritage

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Myheritage Comparisons

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Competitors of MyHeritage

MyHeritage operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Ancestry, It's July, Dots, Geneg and MyHeritage DNA, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Provider of an online genealogy platform offering a host of services
domain founded_year HQ Location
Online social platform for travel enthusiasts
domain founded_year HQ Location
Community insights and task automation for member behaviors are provided.
domain founded_year HQ Location
A smartphone app for genetic analysis services.
domain founded_year HQ Location
Offers DNA kits, family tree building, historical records access, and photo enhancement tools.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Frequently Asked Questions about MyHeritage

When was MyHeritage founded?

MyHeritage was founded in 2003 and raised its 1st funding round 5 years after it was founded.

Where is MyHeritage located?

MyHeritage is headquartered in Yehud, Israel. It is registered at Yehud, Central District, Israel.

Is MyHeritage a funded company?

MyHeritage is a funded company, having raised a total of $40M across 2 funding rounds to date. The company's 1st funding round was a Series A of $15M, raised on Sep 06, 2008.

What does MyHeritage do?

MyHeritage was founded in 2003 in Yehud, Israel, as a provider in the genealogy and DNA testing sector. Services are offered to users for constructing family trees, tracing ancestors, and uncovering ethnic origins. Operations include tools for exploring personal history, identifying relatives, and analyzing family backgrounds through genetic data. The platform operates primarily online via myheritage.com, serving a global audience interested in heritage research.

Who are the top competitors of MyHeritage?

MyHeritage's top competitors include Ancestry, Dots and It's July.

What products or services does MyHeritage offer?

MyHeritage offers DNA Test, Family Tree Builder, Record Search, and Photo Animation.

How many acquisitions has MyHeritage made?

MyHeritage has made 8 acquisitions, including BackupMyTree, FamilyLink, and Filae.

Who are MyHeritage's investors?

MyHeritage has 4 investors. Key investors include Bessemer Venture Partners, Accel, Francisco Partners, and Index Ventures.

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