About Chango
Chango is a Business Services company based in Brooklyn (United States) founded in 2009, and was acquired by Rubicon Project in March 2015. Interior designing services are provided by Chango in Brooklyn. Chango has raised $19.44 million across 6 funding rounds from investors including Rubicon Project, Inovia Capital and Rho. Chango offers products and services including Interior Design Service, Architectural Design Service, and Project Advisement. Its focus areas include Consumer, Professional Consumer Services, Home-Services and Home Improvements. Its legal entity is CHANGO & CO. LLC. Its competitors include Rottet Studio, Boston Trade International and All About the Wow.
Company details
Chango was founded in 2009 in Brooklyn, United States, where operations focus on the interior design sector. Services encompass interior designing for various clients, with activities centered in the local area. The company is led by Managing Director Josh Kay and owned by Susana Simonpietri. Domain chango.com supports its online presence, facilitating client interactions and project details.
- Headquarters Brooklyn, United States
- Stage Acquired
- SectorsBusiness Services
- Website category Business and Consumer Services · Online Marketing
- Email••••••••
- Website chango.com
- Social LinkedIn Facebook Instagram
- Acquired by Rubicon Project (Mar 2015)
- Legal Name Chango & Co. Llc
- Total Equity Funding$19.44M (USD)
in 6 rounds
- Latest Funding Round$12M (USD), Series B
Nov 2012
- InvestorsRubicon Project
& 6 more
- Acquired byRubicon Project
(Mar 2015)
Products & Services of Chango
Chango offers a comprehensive portfolio of products and services, including Interior Design Service, Architectural Design Service, and Project Advisement.
Comprehensive design for residential interiors and decor.
Full architectural planning for home builds and renovations.
Guidance on construction and design for residential projects.
Funding Insights of Chango
Chango has successfully raised a total of $19.44M across 6 strategic funding rounds. The most recent funding activity was a Series B round of $12 million completed in November 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $19.44M
- Total Rounds 6
- Last Round Series B — $12M
- First Round $1.4M
(Jun 2010)
- Investors Count 6
All 6 funding rounds of Chango with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2012 | $12M | Series B | – | – | |
| Sep 2012 | $1.01M | Series B | – | – | – |
| Aug 2011 | $978,333 | Grant | – | – | |
| Feb 2011 | $782,178 | Series B | – | – | – |
| Feb 2011 | $4.25M | Series B | – | – | |
| Jun 2010 | $1.4M | Series A | – | – |
7 investors in total: 7 institutional.
Investors in Chango
Chango has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include Rubicon Project, Inovia Capital and Rho.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investments are made in early-stage technology companies by Inovia Capital. | inovia.vc | Montreal, Canada | ||
Rho is engaged in investing in innovative companies since 1981. | 1981 | rhocanada.com | New York, United States | |
Early-stage tech-focused micro VC firm funding companies in Canada | mantellavp.com | Toronto, Canada | ||
Compound is recognized as a thesis-driven investment firm. | compound.vc | New York, United States | ||
Seed & early stage tech-focused VC firm investing in geographies such as the US and Canada | evp.vc | Toronto, Canada | ||
It serves as a government backed investment fund focused on the economic growth of southern ontorio. | 2009 | feddevontario.gc.ca | Waterloo, Canada | |
Provides a platform for buying and selling ad inventory | 2007 | rubiconproject.com | Los Angeles, United States |
Investor details for Chango
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Chango
12 people are tracked at Chango (3 in leadership, 9 in team).
| Name | Role | Group |
|---|---|---|
Josh Kay | Managing Director | Leadership |
Susana Simonpietri | Owner | Leadership |
Kelsey Venditozzi | Interior Design Studio Director | Leadership |
Kirsten Flanigan | Purchasing Agent | Team |
Kathryn Joseph | Accountant | Team |
Emily Evans | Design Assistant | Team |
Kennedy B. | Designer | Team |
Elizabeth Walsh | Architectural Project Manager | Team |
Jiaying Qu | Junior Architectural Designer | Team |
Marlee Osborne | Finance & HR Manager | Team |
Kate Snyder | Interior Designer - Sourcing Specialist | Team |
Sara Saldi | Sourcing Specialist | Team |
Complete people profiles for Chango
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Chango
4 dated milestones of Chango across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Chango is founded.
- Funding First funding round of $1.4M.
- Funding Latest funding round, Series B, of $12.0M.
- Exit Acquired by Rubicon Project.
Competitors of Chango
Chango has 3 listed competitors in our database. They include Rottet Studio, Boston Trade International and All About the Wow.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| rottetstudio.com | 2008 | Houston, United States | Provides interior design, architecture, and product services for clients. | |||
| bostontrade.com | 1979 | Bloomingdale, United States | Provider of residential interior designing services | |||
| allaboutthewow.com | 2015 | Miami, United States | Home staging, furniture rental, and turnkey design services are provided. |
Detailed competitors of Chango
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Chango
The website of Chango (chango.com) receives about 4.2K visits a month and ranks #2,928,958 among all websites worldwide, #6,058 in Online Marketing.
- Monthly visits4.2K
▼ 16.4% vs previous month
- Unique visitors2.4K
per month
- Global rank#2,928,958
among all websites
- Category rank#6,058
Business and Consumer Services · Online Marketing
- Bounce rate35%
- Pages per visit3.4
- Average visit1 min 41 sec
- DevicesDesktop 51% · Mobile 49%
Websites whose visitors overlap most with Chango. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| retargeter.com | 100% | 3.4K | #3,443,731 | View details | |
| simpli.fi | 82% | 378.1K | #139,792 | View details | |
| nexalogy.com | 62% | View details | |||
| dataxu.com | 57% | View details | |||
| shopify.com | 46% | 224.7M | #101 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 7 similar websites and full traffic analytics for Chango
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 7 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Professional Consumer Services
3 companies that operate in the same segment as Chango (Professional Consumer Services) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Waste collection and management services are provided nationwide. | 1968 | Houston, Texas, United States | USD 25.2 B | 61,700 | ||
Water treatment and hygiene solutions are provided for various industries. | 1998 | Fort Mill, South Carolina, United States | USD 486.9 M | USD 88.99 M | 491 | |
Hardware products are retailed through stores and online channels. | 1924 | Oak Brook, Illinois, United States | USD 516.88 M | 14,600 |
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Frequently Asked Questions about Chango
Chango was founded in 2009 and raised its 1st funding round 1 year after it was founded.
Chango is headquartered in Brooklyn, United States. It is registered at Brooklyn, New York, United States.
Chango is a funded company, having raised a total of $19.44M across 6 funding rounds to date. The company's 1st funding round was a Series A of $1.4M, raised on Jun 2010.
Chango was founded in 2009 in Brooklyn, United States, where operations focus on the interior design sector. Services encompass interior designing for various clients, with activities centered in the local area. The company is led by Managing Director Josh Kay and owned by Susana Simonpietri. Domain chango.com supports its online presence, facilitating client interactions and project details.
Chango's top competitors include All About the Wow, Boston Trade International and Rottet Studio.
Chango offers Interior Design Service, Architectural Design Service, and Project Advisement.
Chango has 7 investors. Key investors include Rubicon Project, Inovia Capital, Rho, Mantella Venture Partners, and Compound.
Chango operates through Chango & Co. Llc.
Yes. Chango was acquired by Rubicon Project in March 2015.