DataXu

Boston, United States Founded: 2009 • Age: 17 yrs Acquired By Roku
Data management and demand-side platform services for advertising are provided.
Annual revenue $202,729 Latest available
Total funding $64.1M 6 rounds
Employees 5 Tracked headcount
Investors 6 Known backers
Products - Services tracked
Competitors 10 Brand Intelligence

About DataXu

DataXu is a company based in Boston (United States) founded in 2009 was acquired by Roku in October 2019. DataXu has raised $64.06 million across 6 funding rounds from investors including Roku, Sky and Atlas Venture. The company has 5 employees as of April 10, 2024. DataXu has completed 2 acquisitions, including JasperLabs and MexAd. DataXu operates in a competitive market with competitors including VideoAmp, mParticle, Alliance Data, Choozle and Ubermedia, among others.

  • Headquarter Boston, United States
  • Employees 5 as on 10 Apr, 2024
  • Sectors
    Media & Entertainment
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Roku India Private Limited
  • Date of Incorporation 30 Mar, 2015
  • Jurisdiction Bangalore North, Karnataka, India
Operational Areas
Media & Entertainment → Marketing, Advertising & Adtech Unlock Sub-Sector Unlock Segment
Media & Entertainment → Marketing, Advertising & Adtech Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    $202.73 K (USD)
    6.69
    as on Mar 31, 2023
  • Net Profit
    $43.02 K (USD)
    34.09
    as on Mar 31, 2023
  • EBITDA
    $28.17 K (USD)
    -7.4
    as on Mar 31, 2023
  • Total Equity Funding
    $64.06 M (USD)

    in 6 rounds

  • Latest Funding Round
    $10 M (USD), Series C

    Jan 25, 2016

  • Investors
    Roku

    & 5 more

  • Employee Count
    5

    as on Apr 10, 2024

  • Investments & Acquisitions
    JasperLabs

    & 1 more

  • Acquired by
    Roku

    (Oct 22, 2019)

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Funding Insights of DataXu

DataXu has successfully raised a total of $64.06M across 6 strategic funding rounds. The most recent funding activity was a Series C round of $10 million completed in January 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in DataXu

DataXu has secured backing from 6 investors, including institutional and venture fund investors. Prominent investors backing the company include Roku, Sky and Atlas Venture.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Venture capital firm investing in life science and biotechnology sectors
Locked Locked Locked
Early-stage tech startups are funded by Flybridge Capital Partners.
Locked Locked Locked
Early-stage venture capital firm investing in AI, healthcare, and tech sectors.
Locked Locked Locked
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Investor details for DataXu

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Investments & Acquisitions by DataXu

DataXu has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include JasperLabs and MexAd.

Investments
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Investment portfolio details for DataXu

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Acquisitions
Company Name Description Domain Location Founded Year Amount
Dynamic display advertising and creative optimization platform is provided.
Locked Locked 2009 Locked
Real-time media buying platform for targeted advertising is offered.
Locked Locked 2008 Locked
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Complete acquisition details for DataXu

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Financial Statements - DataXu

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Detailed financials for DataXu

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Dataxu Comparisons

DataXu Primary company
Description
Data management and demand-side platform services for advert...
Location
Boston, United States
Founded Year
2009
Annual Revenue
$202.73 K (USD)
Net Profit
$43.02 K (USD)
EBITDA
$28.17 K (USD)
Employees
5
As of 2024
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Peer comparison for DataXu

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Competitors of DataXu

DataXu operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as VideoAmp, mParticle, Alliance Data, Choozle and Ubermedia, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
Data driven advertising media measurement and optimization tools
Locked Locked Locked
Customer data is collected and connected via API-based platform.
Locked Locked Locked
Data-driven marketing, loyalty, and credit solutions are provided.
Locked Locked Locked
Real-time insights are captured for targeted visual media campaigns.
Locked Locked Locked
Cross-screen mobile audiences are targeted using location and social signals.
Locked Locked Locked
Cloud based video right management solution provider
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Detailed competitors of DataXu

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Latest news on Dataxu

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Complete news archive for DataXu

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Frequently Asked Questions about DataXu

DataXu was founded in 2009.

DataXu is headquartered in Boston, United States. It is registered at Boston, Massachusetts, United States.

DataXu is a funded company, having raised a total of $64.06M across 6 funding rounds to date.

As of Apr 10, 2024, the latest employee count at DataXu is 5.

Annual revenue of DataXu is $202.73K as on Mar 31, 2023.

DataXu is a Data Management and Demand Side Platform. The stack include data management, audience management, multi-channel campaign management, ad serving, attribution management and programmatic decisioning. Active Analytics their patented, automated, multivariate decisioning capability senses and reacts in real time to changing consumer behavior. The partners are Facebook Exchange, OpenX, LiveRail, MoPub and Bluekai among others. DataXu is one of the Inc.5000 list of fastest growing companies.

DataXu's top competitors include VideoAmp, mParticle and Choozle.

DataXu has made 2 acquisitions, including JasperLabs, and MexAd.

DataXu has 6 investors. Key investors include Roku, Sky, Atlas Venture, Flybridge Capital Partners, and Menlo Ventures.

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