DataXu

Boston, United States Founded: 2009 • Age: 17 yrs Acquired By Roku
Data management and demand-side platform services for advertising are provided.
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About DataXu

DataXu is a company based in Boston (United States) founded in 2009 was acquired by Roku in October 2019.. DataXu has raised $64.06 million across 6 funding rounds from investors including Roku, Sky and Atlas Venture. The company has 5 employees as of April 10, 2024. DataXu has completed 2 acquisitions, including JasperLabs and MexAd. DataXu operates in a competitive market with competitors including VideoAmp, mParticle, Alliance Data, Choozle and Ubermedia, among others.

  • Headquarter Boston, United States
  • Employees 5 as on 10 Apr, 2024
  • Sectors
    Media & Entertainment
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Roku India Private Limited
  • Date of Incorporation 30 Mar, 2015
  • Jurisdiction Bangalore North, Karnataka, India
Operational Areas
Media & Entertainment → Marketing, Advertising & Adtech
Media & Entertainment → Marketing, Advertising & Adtech
Key Metrics
  • Annual Revenue
    $202.73 K (USD)
    6.69
    as on Mar 31, 2023
  • Net Profit
    $43.02 K (USD)
    34.09
    as on Mar 31, 2023
  • EBITDA
    $28.17 K (USD)
    -7.4
    as on Mar 31, 2023
  • Total Equity Funding
    $64.06 M (USD)

    in 6 rounds

  • Latest Funding Round
    $10 M (USD), Series C

    Jan 25, 2016

  • Investors
    Roku

    & 5 more

  • Employee Count
    5

    as on Apr 10, 2024

  • Investments & Acquisitions
    JasperLabs

    & 1 more

  • Acquired by
    Roku

    (Oct 22, 2019)

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Funding Insights of DataXu

DataXu has successfully raised a total of $64.06M across 6 strategic funding rounds. The most recent funding activity was a Series C round of $10 million completed in January 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 6
  • Last Round Series C — $10.0M
  • First Round

    (12 Mar 2009)

  • Investors Count 5
Date Amount Transaction Name Valuation Lead Investors Investors
Jan, 2016 Amount Series C - DataXu Valuation Sky
Feb, 2014 Amount Series C - DataXu Valuation Atlas Venture , Flybridge Capital Partners
Feb, 2013 Amount Series C - DataXu Valuation Thomvest Ventures
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in DataXu

DataXu has secured backing from 6 investors, including institutional and venture fund investors. Prominent investors backing the company include Roku, Sky and Atlas Venture. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Venture capital firm investing in life science and biotechnology sectors
Founded Year Domain Location
Early-stage tech startups are funded by Flybridge Capital Partners.
Founded Year Domain Location
Early-stage venture capital firm investing in AI, healthcare, and tech sectors.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by DataXu

DataXu has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include JasperLabs and MexAd. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Dynamic display advertising and creative optimization platform is provided.
2009
Real-time media buying platform for targeted advertising is offered.
2008
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - DataXu

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Dataxu Comparisons

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Competitors of DataXu

DataXu operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as VideoAmp, mParticle, Alliance Data, Choozle and Ubermedia, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Data driven advertising media measurement and optimization tools
domain founded_year HQ Location
Customer data is collected and connected via API-based platform.
domain founded_year HQ Location
Data-driven marketing, loyalty, and credit solutions are provided.
domain founded_year HQ Location
Real-time insights are captured for targeted visual media campaigns.
domain founded_year HQ Location
Cross-screen mobile audiences are targeted using location and social signals.
domain founded_year HQ Location
Cloud based video right management solution provider
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Dataxu

Frequently Asked Questions about DataXu

When was DataXu founded?

DataXu was founded in 2009.

Where is DataXu located?

DataXu is headquartered in Boston, United States. It is registered at Boston, Massachusetts, United States.

Is DataXu a funded company?

DataXu is a funded company, having raised a total of $64.06M across 6 funding rounds to date. The company's 1st funding round was a Series C of $27M, raised on Mar 12, 2009.

How many employees does DataXu have?

As of Apr 10, 2024, the latest employee count at DataXu is 5.

What is the annual revenue of DataXu?

Annual revenue of DataXu is $202.73K as on Mar 31, 2023.

What does DataXu do?

DataXu is a Data Management and Demand Side Platform. The stack include data management, audience management, multi-channel campaign management, ad serving, attribution management and programmatic decisioning. Active Analytics their patented, automated, multivariate decisioning capability senses and reacts in real time to changing consumer behavior. The partners are Facebook Exchange, OpenX, LiveRail, MoPub and Bluekai among others. DataXu is one of the Inc.5000 list of fastest growing companies.

Who are the top competitors of DataXu?

DataXu's top competitors include VideoAmp, mParticle and Choozle.

How many acquisitions has DataXu made?

DataXu has made 2 acquisitions, including JasperLabs, and MexAd.

Who are DataXu's investors?

DataXu has 6 investors. Key investors include Roku, Sky, Atlas Venture, Flybridge Capital Partners, and Menlo Ventures.

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