About DataXu
DataXu is a Media & Entertainment company based in Boston (United States) founded in 2009, and was acquired by Roku in October 2019. Data management and demand-side platform services for advertising are provided. DataXu has raised $64.06 million across 6 funding rounds from investors including Roku, Sky and Atlas Venture. The company has 5 employees. DataXu has completed 2 acquisitions, including JasperLabs and MexAd. Its Indian entity Roku India Private Limited reported revenue of ₹176 Cr. Its focus areas include Enterprise Applications, Tech for Traditional Advertising, TV and Data Management Platform. Its competitors include VideoAmp, mParticle and Alliance Data; 2 of its 3 listed competitors have raised funding.
Company details
DataXu is a Data Management and Demand Side Platform. The stack include data management, audience management, multi-channel campaign management, ad serving, attribution management and programmatic decisioning. Active Analytics their patented, automated, multivariate decisioning capability senses and reacts in real time to changing consumer behavior. The partners are Facebook Exchange, OpenX, LiveRail, MoPub and Bluekai among others. DataXu is one of the Inc.5000 list of fastest growing companies.
- Headquarters Boston, United States
- Employees 5
- Stage Acquired
- SectorsMedia & Entertainment
- Website dataxu.com
- Social LinkedIn X Facebook
- Acquired by Roku (Oct 2019)
- Legal Name Roku India Private Limited
- Date of Incorporation 30 Mar, 2015
- Jurisdiction Bangalore, Karnataka, India
- Indian entity revenue₹176 Cr
FY 2025 · +1569% YoY
- Indian entity net profit₹18.29 Cr
FY 2025 · 10% margin
- Indian entity EBITDA₹27.26 Cr
FY 2025 · 16% margin
- Total Equity Funding$64.06M (USD)
in 6 rounds
- Latest Funding Round$10M (USD), Series C
Jan 2016
- InvestorsRoku
& 5 more
- Employee Count5
- Investments & AcquisitionsJasperLabs
& 1 more
- Acquired byRoku
(Oct 2019)
Associated legal entities of DataXu
DataXu operates through Roku India Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Roku India Private Limited CIN U62099KA2015FTC079572 | Active | 30 Mar 2015 | Bangalore, Karnataka | ₹176 Cr | 5 | 3 | View details |
Funding Insights of DataXu
DataXu has successfully raised a total of $64.06M across 6 strategic funding rounds. The most recent funding activity was a Series C round of $10 million completed in January 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $64.06M
- Total Rounds 6
- Last Round Series C — $10M
- First Round $1.58M
(Mar 2009)
- Investors Count 5
All 6 funding rounds of DataXu with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2016 | $10M | Series C | – | Sky | – |
| Feb 2014 | $10M | Series C | – | Atlas Venture, Flybridge Capital Partners | – |
| Feb 2013 | $27M | Series C | – | Thomvest Ventures | |
| Mar 2010 | $11M | Series B | – | Menlo Ventures | |
| Apr 2009 | $6.06M | Series A | – | Atlas Venture, Flybridge Capital Partners | – |
| Mar 2009 | $1.58M | Debt – Conventional | – | – | – |
6 investors in total: 6 institutional.
Investors in DataXu
DataXu has secured backing from 6 investors, including institutional and venture fund investors. Prominent investors backing the company include Roku, Sky and Atlas Venture.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital firm investing in life science and biotechnology sectors | 1980 | atlasventure.com | Cambridge, United States | |
Early-stage tech startups are funded by Flybridge Capital Partners. | flybridge.com | New York, United States | ||
Early-stage venture capital firm investing in AI, healthcare, and tech sectors. | menlovc.com | |||
Investments are directed toward fintech, cybersecurity, and martech sectors. | thomvest.com | San Francisco, United States | ||
Sky is recognized as a provider of TV, broadband, and mobile services. | 1990 | sky.com | Isleworth, United Kingdom | |
Video streaming devices and platforms are provided by Roku. | 2008 | roku.com | San Jose, United States |
Investor details for DataXu
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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Verified entity values are shown only after access is granted.
Board of directors of Roku India Private Limited (DataXu)
Roku India Private Limited is the primary company behind DataXu. The board of Roku India Private Limited currently have 3 directors; the longest-serving is Arthur David Andrew Van Rest, appointed in 2021. 12 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Arthur David Andrew Van Rest DIN 09190354 | Director | 25 Jun 2021 | 5 yrs 4 mo | Roku India Private Limited |
| Matthew Clifford Banks DIN 09185440 | Director | 25 Jun 2021 | 5 yrs 4 mo | Roku India Private Limited |
| Adaram Subramanya Prasad Charan Kumar DIN 10910448 | Director | 21 Jan 2025 | 1 yr 9 mo | Roku India Private Limited |
Financials of DataXu
Figures of Roku India Private Limited, the primary company behind DataXu, for FY 2025. Revenue was ₹176 Cr (+1569% year on year). Net profit was ₹18.29 Cr (10% margin). EBITDA was ₹27.26 Cr (16% margin). Revenue has grown at a compounded annual rate of +381% over three years and +90% over five years.
- ₹176 CrRevenue · FY 2025 · +1569% YoY
- ₹18.29 CrNet profit · 10% margin
- ₹27.26 CrEBITDA · 16% margin
- ₹5 LakhPaid-up capital
- 5Employees (provident fund records)
- +381%Revenue CAGR, 3 years
- +90%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Roku India Private Limited are on its company page.
Detailed financial statements for DataXu
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
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- Downloads
Verified entity values are shown only after access is granted.
Investments & Acquisitions by DataXu
DataXu has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include JasperLabs and MexAd.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Dynamic display advertising and creative optimization platform is provided. | jasperlabs.com | San Francisco, United States | 2009 | Apr 2014 | •••• | |
Real-time media buying platform for targeted advertising is offered. | mexad.com | Cologne, Germany | 2008 | Jun 2011 | •••• |
Complete acquisition details for DataXu
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
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Timeline of DataXu
6 dated milestones of DataXu across 10 years, from founding to its latest funding, stage changes and deals.
- Founded DataXu is founded.
- Funding First funding round of $1.6M.
- Acquisition Acquires MexAd.
- Acquisition Acquires JasperLabs.
- Funding Latest funding round, Series C, of $10.0M.
- Exit Acquired by Roku.
Competitors of DataXu
DataXu has 3 listed competitors in our database, 2 of them funded. They include VideoAmp, mParticle and Alliance Data.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| videoamp.com | 2014 | Los Angeles, United States | $533.6M | 310 | Data driven advertising media measurement and optimization tools | |
| mparticle.com | 2012 | New York, United States | $266.6M | 151 | Customer data is collected and connected via API-based platform. | |
| alliancedata.com | 1996 | Plano, United States | 20,000 | Data-driven marketing, loyalty, and credit solutions are provided. |
Detailed competitors of DataXu
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Verified entity values are shown only after access is granted.
Web traffic of DataXu
Websites that share an audience with DataXu (dataxu.com).
Websites whose visitors overlap most with DataXu. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| groundtruth.com | 100% | 48.9K | #587,943 | View details | |
| mediamath.com | 92% | 33.6K | View details | ||
| sailthru.com | 87% | 996.4K | #52,930 | View details | |
| datalogix.com | 83% | View details | |||
| lotame.com | 80% | 82.5K | #330,897 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 17 similar websites and full traffic analytics for DataXu
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 17 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as DataXu (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Related news about Dataxu
Complete news archive for DataXu
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Frequently Asked Questions about DataXu
DataXu was founded in 2009.
DataXu is headquartered in Boston, United States. It is registered at Boston, Massachusetts, United States.
DataXu is a funded company, having raised a total of $64.06M across 6 funding rounds to date. The company's 1st funding round was a Debt – Conventional of $1.58M, raised on Mar 2009.
DataXu has 5 employees.
The primary company behind DataXu, Roku India Private Limited, reported revenue of ₹176 Cr for FY 2025, up 1569% year on year.
DataXu is a Data Management and Demand Side Platform. The stack include data management, audience management, multi-channel campaign management, ad serving, attribution management and programmatic decisioning. Active Analytics their patented, automated, multivariate decisioning capability senses and reacts in real time to changing consumer behavior. The partners are Facebook Exchange, OpenX, LiveRail, MoPub and Bluekai among others. DataXu is one of the Inc.5000 list of fastest growing companies.
DataXu's top competitors include VideoAmp, mParticle and Alliance Data.
DataXu has made 2 acquisitions, including JasperLabs, and MexAd.
DataXu has 6 investors. Key investors include Roku, Sky, Atlas Venture, Flybridge Capital Partners, and Menlo Ventures.
DataXu operates through Roku India Private Limited.
Yes. DataXu was acquired by Roku in October 2019.
The legal entities of DataXu currently have 3 directors, including Arthur David Andrew Van Rest, Matthew Clifford Banks, Adaram Subramanya Prasad Charan Kumar.