About MexAd
MexAd is a company based in Koln (Germany) founded in 2008 was acquired by DataXu in June 2011.. MexAd operates in a competitive market with competitors including The Trade Desk, AppNexus, Beeswax, Quantcast and Matomy, among others.
- Headquarter Koln, Germany
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Sectors
Media & Entertainment
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Phone
*********
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Website
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Funding Insights of MexAd
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in MexAd
MexAd has secured backing from 1 investor. Prominent investors backing the company include DataXu. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Data management and demand-side platform services for advertising are provided.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by MexAd
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - MexAd
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Mexad Comparisons
Competitors of MexAd
MexAd operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as The Trade Desk, AppNexus, Beeswax, Quantcast and Matomy, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
DSP software is provided for ad campaign execution across channels.
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| domain | founded_year | HQ Location |
Programmatic advertising technology platform is provided for online trading.
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| domain | founded_year | HQ Location |
Custom bidding technology is provided for ad auction buyers.
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| domain | founded_year | HQ Location |
AI-driven data intelligence is provided for marketing solutions.
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| domain | founded_year | HQ Location |
Performance marketing solutions are provided for publishers and advertisers.
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| domain | founded_year | HQ Location |
Omnichannel demand side platform is provided for campaign optimization.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about MexAd
When was MexAd founded?
MexAd was founded in 2008.
Where is MexAd located?
MexAd is headquartered in Koln, Germany. It is registered at Koln, North Rhine-westphalia, Germany.
What does MexAd do?
MexAd was founded in 2008 in Cologne, Germany, within the digital advertising sector. A real-time media buying platform is provided to advertisers, enabling audience reach through behavioral, contextual, demographic, geo, and native targeting methods. Targeting is facilitated using first-party or third-party data across ad exchanges and yield optimizers. The company was acquired by DataXu in January 2012.
Who are the top competitors of MexAd?
MexAd's top competitors include The Trade Desk, Beeswax and Viant.
Who are MexAd's investors?
MexAd has 1 investor. Key investors include DataXu.
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