About Viant
Viant is a company based in Irvine (United States) founded in 1999. It operates as a SaaS (Software-as-a-Service), and Advertising Model. Viant has raised $15.33 million across 2 funding rounds from investors including TimeInc and Shepherd Ventures. The company has 376 employees as of December 31, 2024. Viant has completed 4 acquisitions, including Adelphic, Dotdash Meredith and IRIS.TV. Viant offers products and services including Viant DSP, Household ID™ Technology, and Connected TV Advertising. Viant operates in a competitive market with competitors including The Trade Desk, Innovid, AppNexus, Beeswax and Quantcast, among others.
- Headquarter Irvine, United States
- Employees 376 as on 31 Dec, 2024
- Stage Public
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Sectors
Media & Entertainment
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Viant Technology Inc.
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Annual Revenue
$289.24 M29.74as on Dec 31, 2024
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Net Profit
$2.36 M168.6as on Dec 31, 2024
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EBITDA
$22.15 M814.52as on Dec 31, 2024
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Total Equity Funding
$15.33 M (USD)
in 2 rounds
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Latest Funding Round
$5.33 M (USD), Private Equity Round
Oct 29, 2010
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Investors
TimeInc
& 3 more
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Employee Count
376
as on Dec 31, 2024
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Investments & Acquisitions
Adelphic
& 3 more
- Acquired by
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IPO & Listings of Viant
Viant is a publicly listed company on the NASDAQ with ticker symbol DSP in USA, operating in the Technology services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
Products & Services of Viant
Viant offers a comprehensive portfolio of products and services, including Viant DSP, Household ID™ Technology, and Connected TV Advertising. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
A platform for programmatic ad buying is provided.
Identity resolution for targeting households is offered here.
Advertising solutions for connected TV are delivered effectively.
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Leadership Team
48 people
Sales and Marketing
33 people
Software Development Team
29 people
Senior Team
17 people
Finance and Accounting
13 people
Operations Team
9 people
Product Management Team
8 people
Data Analysis and Operations Team
5 people
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Funding Insights of Viant
Viant has successfully raised a total of $15.33M across 2 strategic funding rounds. The most recent funding activity was a Private Equity Round round of $5.33 million completed in October 2010. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Private Equity Round — $5.3M
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First Round
First Round
(01 Jun 2006)
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct, 2010 | Amount | Private Equity Round - Viant | Valuation |
investors |
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| Jun, 2006 | Amount | Private Equity Round - Viant | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Viant
Viant has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include TimeInc and Shepherd Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Early-stage US companies are invested in by Shepherd Ventures.
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Founded Year | Domain | Location | |
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Media content is published and distributed across various platforms.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Viant
Viant has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include Adelphic, Dotdash Meredith and IRIS.TV. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Data warehouse platform is provided for real-time collaboration and enrichment.
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2020 | ||||
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Personalized video recommendations are delivered via in-stream software algorithms.
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2012 | ||||
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Mobile demand-side platform is utilized for targeted audience engagement.
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2010 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Viant
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Viant Comparisons
Competitors of Viant
Viant operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as The Trade Desk, Innovid, AppNexus, Beeswax and Quantcast, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
DSP software is provided for ad campaign execution across channels.
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| domain | founded_year | HQ Location |
Connected TV video ad delivery platform
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| domain | founded_year | HQ Location |
Programmatic advertising technology platform is provided for online trading.
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| domain | founded_year | HQ Location |
Custom bidding technology is provided for ad auction buyers.
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| domain | founded_year | HQ Location |
AI-driven data intelligence is provided for marketing solutions.
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| domain | founded_year | HQ Location |
Cloud solutions for broadcast, streaming, and advertising industries are provided.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Viant
Frequently Asked Questions about Viant
When was Viant founded?
Viant was founded in 1999 and raised its 1st funding round 7 years after it was founded.
Where is Viant located?
Viant is headquartered in Irvine, United States. It is registered at Irvine, California, United States.
Is Viant a funded company?
Viant is a funded company, having raised a total of $15.33M across 2 funding rounds to date. The company's 1st funding round was a Private Equity Round of $10M, raised on Jun 01, 2006.
How many employees does Viant have?
As of Dec 31, 2024, the latest employee count at Viant is 376.
What is the annual revenue of Viant?
Annual revenue of Viant is $289.24M as on Dec 31, 2024.
What does Viant do?
Digital advertising technology solutions are offered by Viant, focusing on programmatic buying and omnichannel marketing. Services span across connected TV, digital audio, and mobile platforms. Advanced data platforms and AI innovations are integrated to optimize ad campaigns. Industries such as automotive, healthcare, and retail are served with tailored solutions. People-based advertising without third-party cookies is emphasized for precise targeting. Measurement tools for online and offline impact are also provided.
Who are the top competitors of Viant?
Viant's top competitors include The Trade Desk, Innovid and Amagi.
What products or services does Viant offer?
Viant offers Viant DSP, Household ID™ Technology, and Connected TV Advertising.
Is Viant publicly traded?
Yes, Viant is publicly traded on NASDAQ under the ticker symbol DSP.
How many acquisitions has Viant made?
Viant has made 4 acquisitions, including Adelphic, Dotdash Meredith, and IRIS.TV.
Who are Viant's investors?
Viant has 2 investors. Key investors include TimeInc, and Shepherd Ventures.
What is Viant's ticker symbol?
The ticker symbol of Viant is DSP on NASDAQ.
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