About IRIS.TV
IRIS.TV is a company based in Los Angeles (United States) founded in 2012 was acquired by Viant in November 2024.. IRIS.TV has raised $25 million across 3 funding rounds from investors including Viant, Mirae Asset and WISE Ventures. IRIS.TV offers products and services including Video Data Platform, CTV Deal Library, and APIs & Integrations. IRIS.TV operates in a competitive market with competitors including Vimeo, JW Player, Amagi, Kaltura and Harmonic, among others.
- Headquarter Los Angeles, United States
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Sectors
Media & Entertainment
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Phone
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Website
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Social
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Products & Services of IRIS.TV
IRIS.TV offers a comprehensive portfolio of products and services, including Video Data Platform, CTV Deal Library, and APIs & Integrations. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Platform for structuring video data to enhance advertising and viewing.
Library for accessing deals in Connected TV advertising services.
Tools for integrating video data into business systems and applications.
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Funding Insights of IRIS.TV
IRIS.TV has successfully raised a total of $25M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $18 million completed in April 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Series B — $18.0M
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First Round
First Round
(04 Oct 2013)
- Investors Count 10
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr, 2021 | Amount | Series B - IRIS.TV | Valuation | Intel Capital | |
| Jun, 2015 | Amount | Series A - IRIS.TV | Valuation |
investors |
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| Oct, 2013 | Amount | Seed - IRIS.TV | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in IRIS.TV
IRIS.TV has secured backing from 11 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Viant, Mirae Asset and WISE Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Startup VC firm investing in early and growth stage companies
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Early-stage venture capital is provided to US tech startups.
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Investment in technology startups focusing on compute, AI, and related innovations.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by IRIS.TV
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - IRIS.TV
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Iris.Tv Comparisons
Competitors of IRIS.TV
IRIS.TV operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Vimeo, JW Player, Amagi, Kaltura and Harmonic, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Video hosting, creation, management, and streaming services are provided.
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Web video player software and content management solutions are provided.
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Cloud solutions for broadcast, streaming, and advertising industries are provided.
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Offers cloud-based video solutions tailored for the media and entertainment industry.
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Video delivery infrastructure is offered through a SaaS platform.
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Live and on-demand video streaming solutions are provided by Telestream.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Iris.Tv
Frequently Asked Questions about IRIS.TV
When was IRIS.TV founded?
IRIS.TV was founded in 2012 and raised its 1st funding round 1 year after it was founded.
Where is IRIS.TV located?
IRIS.TV is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.
Is IRIS.TV a funded company?
IRIS.TV is a funded company, having raised a total of $25M across 3 funding rounds to date. The company's 1st funding round was a Seed of $1.7M, raised on Oct 04, 2013.
What does IRIS.TV do?
IRIS.TV was founded in 2012 in Los Angeles, United States, and operates in the video technology sector. Video metadata is extracted and processed by its algorithm to enable personalized content delivery and the application of business rules. An adaptive streaming system manages playlists, updating them based on user interactions. Analytics on video performance, including viewer demographics and locality, are provided. Services support video publishers, players, and advertising technology firms.
Who are the top competitors of IRIS.TV?
What products or services does IRIS.TV offer?
IRIS.TV offers Video Data Platform, CTV Deal Library, and APIs & Integrations.
Who are IRIS.TV's investors?
IRIS.TV has 11 investors. Key investors include Viant, Mirae Asset, WISE Ventures, Quest Venture Partners, and Mike Baker.