About IRIS.TV
IRIS.TV is a Media & Entertainment company based in Los Angeles (United States) founded in 2012, and was acquired by Viant in November 2024. Personalized video recommendations are delivered via in-stream software algorithms. IRIS.TV has raised $25 million across 3 funding rounds from investors including Viant, Mirae Asset and WISE Ventures. Its website iris.tv draws about 10 thousand monthly visits. IRIS.TV offers products and services including Video Data Platform, CTV Deal Library, and APIs & Integrations. Its focus areas include OTT Video, Video Management and Suite. Its competitors include Vimeo, JW Player and Kaltura; 2 of its 3 listed competitors have raised funding.
Company details
IRIS.TV was founded in 2012 in Los Angeles, United States, and operates in the video technology sector. Video metadata is extracted and processed by its algorithm to enable personalized content delivery and the application of business rules. An adaptive streaming system manages playlists, updating them based on user interactions. Analytics on video performance, including viewer demographics and locality, are provided. Services support video publishers, players, and advertising technology firms.
Products & Services of IRIS.TV
IRIS.TV offers a comprehensive portfolio of products and services, including Video Data Platform, CTV Deal Library, and APIs & Integrations.
Platform for structuring video data to enhance advertising and viewing.
Library for accessing deals in Connected TV advertising services.
Tools for integrating video data into business systems and applications.
Funding Insights of IRIS.TV
IRIS.TV has successfully raised a total of $25M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $18 million completed in April 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $25M
- Total Rounds 3
- Last Round Series B — $18M
- First Round $1.7M
(Oct 2013)
- Investors Count 10
All 3 funding rounds of IRIS.TV with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2021 | $18M | Series B | – | Intel Capital | |
| Jun 2015 | $5.3M | Series A | – | – | |
| Oct 2013 | $1.7M | Seed | – | – | – |
11 investors in total: 8 institutional and 3 angel.
Investors in IRIS.TV
IRIS.TV has secured backing from 11 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Viant, Mirae Asset and WISE Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Startup VC firm investing in early and growth stage companies | wiseventuresllc.com | New York, United States | ||
Early-stage venture capital is provided to US tech startups. | questvp.com | Menlo Park, United States | ||
Investment in technology startups focusing on compute, AI, and related innovations. | intelcapital.com | |||
Early-stage venture investments are provided in technology sectors. | progressventures.com | Boston, United States | ||
Venture capital investments are provided by BDMI to technology companies. | bdmifund.com | New York, United States | ||
| sierrawasatch.com | ||||
Mirae Asset Financial Group is engaged in global investment and financial services. | 1997 | miraeasset.com | Seoul, South Korea | |
MB Mike Baker | unknown_829e75332d474d559 | |||
AP Ari Paparo | Angel investor and ad tech expert, active in Indian startup ecosystem | unknown_0cb11be4f6f34815b | ||
MS Mike Shehan | unknown_9c1283c7ad724bcd9 |
Investor details for IRIS.TV
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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People of IRIS.TV
17 people are tracked at IRIS.TV (8 in leadership, 9 in team).
| Name | Role | Group |
|---|---|---|
Grandin Harrison | VP Platform Operations | Leadership |
Scott Coulthard | Director Of Demand Operations | Leadership |
Richie Hyden | Co-Founder, President & Chief Operating Officer | Leadership |
Field Garthwaite | Co-Founder, CEO | Leadership |
Winston Owens | VP of Content & Programming | Leadership |
Rohan Castelino | CMO | Leadership |
Zachary Stockton | Head of Product | Leadership |
Joel Spitalnik | VP Engineering | Leadership |
Andrew Buell | Reporting Analyst | Team |
Camille Clark | Project Manager | Team |
Nancy (Neumann) Grey | Svp, Business Development | Team |
Alex Bene | Data Engineer Consultant | Team |
Jenifer Jordan | User Experience and Information Architect | Team |
Martin Whalen | Data Engineer | Team |
Joshua Suskalo | Data Engineer | Team |
Nader William | DevOps Engineer | Team |
Fernando Dario Alonso | Data Engineer | Team |
Complete people profiles for IRIS.TV
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
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- Board tenure
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Timeline of IRIS.TV
4 dated milestones of IRIS.TV across 12 years, from founding to its latest funding, stage changes and deals.
- Founded IRIS.TV is founded.
- Funding First funding round of $1.7M.
- Funding Latest funding round, Series B, of $18.0M.
- Exit Acquired by Viant.
Competitors of IRIS.TV
IRIS.TV has 3 listed competitors in our database, 2 of them funded. They include Vimeo, JW Player and Kaltura.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| vimeo.com | 2004 | New York, United States | $450M | 231 | Video hosting, creation, management, and streaming services are provided. | |
| jwplayer.com | 2005 | New York, United States | $146.63M | 133 | Web video player software and content management solutions are provided. | |
| kaltura.com | 2006 | New York, United States | 580 | Offers cloud-based video solutions tailored for the media and entertainment industry. |
Detailed competitors of IRIS.TV
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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Verified entity values are shown only after access is granted.
Web traffic of IRIS.TV
The website of IRIS.TV (iris.tv) receives about 10.4K visits a month.
- Monthly visits10.4K
▲ 25.6% vs previous month
Websites whose visitors overlap most with IRIS.TV. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
beet.tv | beet.tv | 100% | #1,361,091 | – |
Top companies in OTT & Streaming Media
3 companies that operate in the same segment as IRIS.TV (OTT & Streaming Media) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Video content is streamed through subscription-based OTT platform. | 2007 | Santa Monica, California, United States | USD 100 M | 2,314 | ||
ESports social video streaming platform | 2006 | San Francisco, California, United States | USD 35.12 M | |||
Subscription-based platform for streaming soccer content is offered. | 2015 | New York, New York, United States | USD 154.63 M | USD 1.62 B | 590 |
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Related news about Iris.Tv
Complete news archive for IRIS.TV
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Frequently Asked Questions about IRIS.TV
IRIS.TV was founded in 2012 and raised its 1st funding round 1 year after it was founded.
IRIS.TV is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.
IRIS.TV is a funded company, having raised a total of $25M across 3 funding rounds to date. The company's 1st funding round was a Seed of $1.7M, raised on Oct 2013.
IRIS.TV was founded in 2012 in Los Angeles, United States, and operates in the video technology sector. Video metadata is extracted and processed by its algorithm to enable personalized content delivery and the application of business rules. An adaptive streaming system manages playlists, updating them based on user interactions. Analytics on video performance, including viewer demographics and locality, are provided. Services support video publishers, players, and advertising technology firms.
IRIS.TV offers Video Data Platform, CTV Deal Library, and APIs & Integrations.
IRIS.TV has 11 investors. Key investors include Viant, Mirae Asset, WISE Ventures, Quest Venture Partners, and Mike Baker.
Yes. IRIS.TV was acquired by Viant in November 2024.