About Amagi
Amagi is a company based in Bengaluru (India) founded in 2008 by Srividhya Srinivasan, Srinivasan KA, and Baskar Subramanian.. Amagi has raised $364.17 million across 10 funding rounds from investors including Accel, General Atlantic and Norwest Venture Partners. The company has 746 employees as of April 07, 2024. Amagi has completed 2 acquisitions, including Argoid and Streamwise. Amagi offers products and services including Amagi CLOUDPORT, Tellyo STUDIO, Amagi NOW Platform, and Amagi THUNDERSTORM. Amagi operates in a competitive market with competitors including Avid Technology, Vimeo, JW Player, Innovid and LiveU, among others.
- Headquarter Bengaluru, India
- Employees 746 as on 07 Apr, 2024
- Founders Srividhya Srinivasan, Srinivasan KA, Baskar Subramanian
- Stage Unicorn
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Sectors
Media & Entertainment
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Email
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Phone
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Website
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Social
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- Legal Name Amagi Media Labs Limited
- Date of Incorporation 01 Feb, 2008
- Jurisdiction Bengaluru, Karnataka, India
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Annual Revenue
$87.14 M (USD)227.68as on Mar 31, 2023
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Net Profit
$-38.63 M (USD)-1650.77as on Mar 31, 2023
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EBITDA
$-41.7 M (USD)-1426.4as on Mar 31, 2023
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Total Equity Funding
$364.17 M (USD)
in 10 rounds
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Latest Funding Round
$100 M (USD), Series F
Nov 01, 2022
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Investors
Accel
& 12 more
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Employee Count
746
as on Apr 07, 2024
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Investments & Acquisitions
Argoid
& 1 more
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Products & Services of Amagi
Amagi offers a comprehensive portfolio of products and services, including Amagi CLOUDPORT, Tellyo STUDIO, Amagi NOW Platform, and Amagi THUNDERSTORM. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Broadcast-grade platform for TV and OTT channel playout.
Tool for multi-camera video productions in the cloud.
System to deliver media to linear and VOD platforms.
Platform for server-side ad insertion in OTT.
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Software Development Team
53 people
Product Management Team
33 people
Sales and Marketing
29 people
Leadership Team
24 people
Human Resources and Administration
14 people
Senior Team
11 people
Finance and Accounting
9 people
Operations Team
8 people
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Funding Insights of Amagi
Amagi has successfully raised a total of $364.17M across 10 strategic funding rounds. The most recent funding activity was a Series F round of $100 million completed in November 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 10
- Last Round Series F — $100.0M
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First Round
First Round
(08 Oct 2009)
- Investors Count 13
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov, 2022 | Amount | Series F - Amagi | Valuation | General Atlantic | |
| Mar, 2022 | Amount | Series E - Amagi | Valuation | Accel | |
| Sep, 2021 | Amount | Series E - Amagi | Valuation | Accel , Avataar Ventures |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Amagi
Amagi has secured backing from 13 investors, including angel and venture fund investors. Prominent investors backing the company include Accel, General Atlantic and Norwest Venture Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Private equity fund focused on global markets
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Founded Year | Domain | Location | |
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Accel is recognized as a leading venture capital firm.
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Founded Year | Domain | Location | |
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Venture capital and growth equity firm providing investments and resources to entrepreneurs in various sectors.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Amagi
Amagi has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Argoid and Streamwise. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Decision support software is provided for content distributors.
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2020 | ||||
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AI personalization software is delivered for business engagement and revenue.
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2018 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Amagi
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Amagi Comparisons
Competitors of Amagi
Amagi operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Avid Technology, Vimeo, JW Player, Innovid and LiveU, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Software is provided for managing, distributing, and monetizing media content.
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| domain | founded_year | HQ Location |
Video hosting, creation, management, and streaming services are provided.
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| domain | founded_year | HQ Location |
Web video player software and content management solutions are provided.
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| domain | founded_year | HQ Location |
Connected TV video ad delivery platform
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| domain | founded_year | HQ Location |
Live video transmission solutions provider
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Amagi
Frequently Asked Questions about Amagi
When was Amagi founded?
Amagi was founded in 2008 and raised its 1st funding round 1 year after it was founded.
Where is Amagi located?
Amagi is headquartered in Bengaluru, India. It is registered at Bengaluru, Karnataka, India.
Who is the current CEO of Amagi?
Baskar Subramanian is the current CEO of Amagi. They have also founded this company.
Is Amagi a funded company?
Amagi is a funded company, having raised a total of $364.17M across 10 funding rounds to date. The company's 1st funding round was a Series E of $100M, raised on Oct 08, 2009.
How many employees does Amagi have?
As of Apr 07, 2024, the latest employee count at Amagi is 746.
What is the annual revenue of Amagi?
Annual revenue of Amagi is $87.14M as on Mar 31, 2023.
What does Amagi do?
Founded in 2008 and based in Bengaluru, India, cloud solutions are delivered by Amagi to the broadcast, streaming, and advertising sectors. Assistance is given through cloud modernization for shifting from legacy systems. Workflows are unified across live, linear, and VOD content types. Monetization tools such as dynamic ad insertion and a marketplace are supplied. Services encompass channel origination, media management, and content distribution.
Who are the top competitors of Amagi?
Amagi's top competitors include Vimeo, Avid Technology and Innovid.
What products or services does Amagi offer?
Amagi offers Amagi CLOUDPORT, Tellyo STUDIO, Amagi NOW Platform, and Amagi THUNDERSTORM.
How many acquisitions has Amagi made?
Amagi has made 2 acquisitions, including Argoid, and Streamwise.
Who are Amagi's investors?
Amagi has 13 investors. Key investors include Accel, General Atlantic, Norwest Venture Partners, Avataar Ventures, and Nadathur.
What is Amagi's valuation?
The valuation of Amagi is $1.44B as of Nov 2022.
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