Amagi

Bengaluru, India Founded: 2008 • Age: 18 yrs
Cloud solutions for broadcast, streaming, and advertising industries are provided.
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About Amagi

Amagi is a company based in Bengaluru (India) founded in 2008 by Srividhya Srinivasan, Srinivasan KA, and Baskar Subramanian.. Amagi has raised $364.17 million across 10 funding rounds from investors including Accel, General Atlantic and Norwest Venture Partners. The company has 746 employees as of April 07, 2024. Amagi has completed 2 acquisitions, including Argoid and Streamwise. Amagi offers products and services including Amagi CLOUDPORT, Tellyo STUDIO, Amagi NOW Platform, and Amagi THUNDERSTORM. Amagi operates in a competitive market with competitors including Avid Technology, Vimeo, JW Player, Innovid and LiveU, among others.

  • Headquarter Bengaluru, India
  • Employees 746 as on 07 Apr, 2024
  • Founders Srividhya Srinivasan, Srinivasan KA, Baskar Subramanian
  • Stage Unicorn
  • Sectors
    Media & Entertainment
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Amagi Media Labs Limited
  • Date of Incorporation 01 Feb, 2008
  • Jurisdiction Bengaluru, Karnataka, India
Operational Areas
Media & Entertainment → Film, Television & Streaming
Media & Entertainment → Film, Television & Streaming
Media & Entertainment → Marketing, Advertising & Adtech
Key Metrics
  • Annual Revenue
    $87.14 M (USD)
    227.68
    as on Mar 31, 2023
  • Net Profit
    $-38.63 M (USD)
    -1650.77
    as on Mar 31, 2023
  • EBITDA
    $-41.7 M (USD)
    -1426.4
    as on Mar 31, 2023
  • Total Equity Funding
    $364.17 M (USD)

    in 10 rounds

  • Latest Funding Round
    $100 M (USD), Series F

    Nov 01, 2022

  • Investors
    Accel

    & 12 more

  • Employee Count
    746

    as on Apr 07, 2024

  • Investments & Acquisitions
    Argoid

    & 1 more

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Products & Services of Amagi

Amagi offers a comprehensive portfolio of products and services, including Amagi CLOUDPORT, Tellyo STUDIO, Amagi NOW Platform, and Amagi THUNDERSTORM. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Broadcast-grade platform for TV and OTT channel playout.

Tool for multi-camera video productions in the cloud.

System to deliver media to linear and VOD platforms.

Platform for server-side ad insertion in OTT.

People of Amagi
Headcount 200-500
Employee Profiles 221
Employee Profiles
People
Vikram Shrivastava
Senior Engagement Manager
People
Srividhya Srinivasan
Co-Founder & Chief Customer Success Officer
People
Baskar Subramanian
Co-Founder & CEO
People
KA Srinivasan
Co-Founder & CRO

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Funding Insights of Amagi

Amagi has successfully raised a total of $364.17M across 10 strategic funding rounds. The most recent funding activity was a Series F round of $100 million completed in November 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 10
  • Last Round Series F — $100.0M
  • First Round

    (08 Oct 2009)

  • Investors Count 13
Date Amount Transaction Name Valuation Lead Investors Investors
Nov, 2022 Amount Series F - Amagi Valuation General Atlantic
Mar, 2022 Amount Series E - Amagi Valuation Accel
Sep, 2021 Amount Series E - Amagi Valuation Accel , Avataar Ventures
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Amagi

Amagi has secured backing from 13 investors, including angel and venture fund investors. Prominent investors backing the company include Accel, General Atlantic and Norwest Venture Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Angel
Investor Description Founded Year Domain Location
Private equity fund focused on global markets
Founded Year Domain Location
Accel is recognized as a leading venture capital firm.
Founded Year Domain Location
Venture capital and growth equity firm providing investments and resources to entrepreneurs in various sectors.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Amagi

Amagi has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Argoid and Streamwise. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Decision support software is provided for content distributors.
2020
AI personalization software is delivered for business engagement and revenue.
2018
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - Amagi

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Amagi Comparisons

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Competitors of Amagi

Amagi operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Avid Technology, Vimeo, JW Player, Innovid and LiveU, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Software is provided for managing, distributing, and monetizing media content.
domain founded_year HQ Location
Video hosting, creation, management, and streaming services are provided.
domain founded_year HQ Location
Web video player software and content management solutions are provided.
domain founded_year HQ Location
Connected TV video ad delivery platform
domain founded_year HQ Location
Live video transmission solutions provider
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Amagi

Frequently Asked Questions about Amagi

When was Amagi founded?

Amagi was founded in 2008 and raised its 1st funding round 1 year after it was founded.

Where is Amagi located?

Amagi is headquartered in Bengaluru, India. It is registered at Bengaluru, Karnataka, India.

Who is the current CEO of Amagi?

Baskar Subramanian is the current CEO of Amagi. They have also founded this company.

Is Amagi a funded company?

Amagi is a funded company, having raised a total of $364.17M across 10 funding rounds to date. The company's 1st funding round was a Series E of $100M, raised on Oct 08, 2009.

How many employees does Amagi have?

As of Apr 07, 2024, the latest employee count at Amagi is 746.

What is the annual revenue of Amagi?

Annual revenue of Amagi is $87.14M as on Mar 31, 2023.

What does Amagi do?

Founded in 2008 and based in Bengaluru, India, cloud solutions are delivered by Amagi to the broadcast, streaming, and advertising sectors. Assistance is given through cloud modernization for shifting from legacy systems. Workflows are unified across live, linear, and VOD content types. Monetization tools such as dynamic ad insertion and a marketplace are supplied. Services encompass channel origination, media management, and content distribution.

Who are the top competitors of Amagi?

Amagi's top competitors include Vimeo, Avid Technology and Innovid.

What products or services does Amagi offer?

Amagi offers Amagi CLOUDPORT, Tellyo STUDIO, Amagi NOW Platform, and Amagi THUNDERSTORM.

How many acquisitions has Amagi made?

Amagi has made 2 acquisitions, including Argoid, and Streamwise.

Who are Amagi's investors?

Amagi has 13 investors. Key investors include Accel, General Atlantic, Norwest Venture Partners, Avataar Ventures, and Nadathur.

What is Amagi's valuation?

The valuation of Amagi is $1.44B as of Nov 2022.

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