About Sailthru
Sailthru is a Technology company based in New York (United States) founded in 2008, and was acquired by Campaign Monitor in December 2018. Personalized omnichannel experiences are generated via marketing automation. It operates in the Technology and Retail sectors. Sailthru has raised $67.55 million across 6 funding rounds from investors including Campaign Monitor, Lerer Hippeau and Hatteras Funds. The company has 124 employees. Sailthru has completed 3 acquisitions, including Carnival Mobile, Seamless Receipts and UseFrame. Its website sailthru.com draws about 996 thousand monthly visits. Its focus areas include Enterprise Applications, MarketingTech, Marketing Optimization and Conversion Rate Optimization. Its competitors include Klaviyo, Bluecore and Blueshift; 3 of its 3 listed competitors have raised funding.
Company details
Sailthru was established in 2008 in New York, United States, as a platform focused on marketing automation and personalization within the digital marketing sector. Large data sets are analyzed automatically to create and distribute tailored, cross-channel brand interactions. Operations emphasize data-driven personalization for e-commerce and media clients, including JUSTFAB, HEARST, FABLETICS, and EVERLANE, supporting omnichannel strategies across web and email channels.
- Headquarters New York, United States
- Employees 124
- Stage Acquired
- SectorsTechnologyRetail
- Website category Business and Consumer Services · Marketing and Advertising
- Website sailthru.com
- Social LinkedIn X Facebook
- Acquired by Campaign Monitor (Dec 2018)
- Total Equity Funding$67.55M (USD)
in 6 rounds
- Latest Funding Round$477.7K (USD), Series C
Mar 2016
- InvestorsCampaign Monitor
& 11 more
- Employee Count124
- Investments & AcquisitionsCarnival Mobile
& 2 more
- Acquired byCampaign Monitor
(Dec 2018)
Funding Insights of Sailthru
Sailthru has successfully raised a total of $67.55M across 6 strategic funding rounds. The most recent funding activity was a Series C round of $477.7 thousand completed in March 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $67.55M
- Total Rounds 6
- Last Round Series C — $477,704
- First Round $1M
(Jul 2010)
- Investors Count 11
All 6 funding rounds of Sailthru with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2016 | $477,704 | Series C | – | – | – |
| Dec 2013 | $20M | Series C | – | – | |
| Dec 2013 | $20M | Series C | – | – | |
| Feb 2013 | $19M | Series B | – | Benchmark | |
| Oct 2011 | $7.07M | Series A | – | RRE Ventures | |
| Jul 2010 | $1M | Seed | – | – |
12 investors in total: 12 institutional.
Investors in Sailthru
Sailthru has secured backing from 12 investors, including venture fund and institutional investors. Prominent investors backing the company include Campaign Monitor, Lerer Hippeau and Hatteras Funds.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early stage VC firm investing in tech companies in the US | bowerycap.com | New York, United States | ||
Early-stage venture capital investments are focused on US companies. | scalevp.com | Foster City, United States | ||
Venture capital investments are offered to promising startups. | benchmark.com | San Francisco, United States | ||
VC firm investing in seed and early stage companies in the US | rre.com | New York, United States | ||
Venture capital investments are made in early-stage technology startups. | gothamvc.com | White Plains, United States | ||
Early-stage technology startups are invested in by Thrive Capital. | thrivecap.com | New York, United States | ||
USA focused VC firm investing in seed and early stage startups | 2010 | lererhippeau.com | New York, United States | |
Diversified investments are managed across various asset classes. | 2003 | hatterasfunds.com | Raleigh, United States | |
Compound is recognized as a thesis-driven investment firm. | compound.vc | New York, United States | ||
| occampartners.com |
Investor details for Sailthru
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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Investments & Acquisitions by Sailthru
Sailthru has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Carnival Mobile, Seamless Receipts and UseFrame.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Mobile marketing automation is delivered for personalized app audience engagement. | carnival.io | New York, United States | 2008 | Apr 2016 | •••• | |
Limited information available | seamlessreceipts.com | New York, United States | 2009 | Jun 2012 | •••• | |
Ecommerce enabler | useframe.com | New York, United States | 2010 | May 2012 | •••• |
Complete acquisition details for Sailthru
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
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Timeline of Sailthru
7 dated milestones of Sailthru across 10 years, from founding to its latest funding, stage changes and deals.
- Founded Sailthru is founded.
- Funding First funding round of $1.0M.
- Acquisition Acquires UseFrame.
- Acquisition Acquires Seamless Receipts.
- Funding Latest funding round, Series C, of $478K.
- Acquisition Acquires Carnival Mobile.
- Exit Acquired by Campaign Monitor.
Competitors of Sailthru
Sailthru has 3 listed competitors in our database, 3 of them funded. They include Klaviyo, Bluecore and Blueshift.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| klaviyo.com | 2012 | Boston, United States | $778.5M | 1,454 | SaaS email marketing solutions are offered to e-commerce businesses. | |
| bluecore.com | 2013 | New York, United States | $263.22M | 284 | Automated personalized trigger-based emails are delivered for e-commerce behavior. | |
| blueshift.com | 2014 | San Francisco, United States | $68.2M | 46 | AI-driven platform for unifying customer data and automating personalized marketing. |
Detailed competitors of Sailthru
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Web traffic of Sailthru
The website of Sailthru (sailthru.com) receives about 996.4K visits a month and ranks #52,930 among all websites worldwide, #1,346 in Marketing and Advertising.
- Monthly visits996.4K
▼ 2.7% vs previous month
- Unique visitors373.5K
per month
- Global rank#52,930
among all websites
- Category rank#1,346
Business and Consumer Services · Marketing and Advertising
- Bounce rate60%
- Pages per visit3.1
- Average visit2 min 33 sec
- DevicesDesktop 14% · Mobile 86%
Websites whose visitors overlap most with Sailthru. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| responsys.com | 100% | View details | |||
| bluekai.com | 93% | 1.1K | #14,859,027 | View details | |
| dataxu.com | 84% | View details | |||
| meetmarigold.com | 79% | 147.1K | #298,164 | View details | |
| jumptap.com | 77% | View details | |||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 30 similar websites and full traffic analytics for Sailthru
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 30 similar websites
- Audience overlap
- Engagement analytics
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Verified entity values are shown only after access is granted.
Top companies in MarketingTech
3 companies that operate in the same segment as Sailthru (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Related news about Sailthru
Complete news archive for Sailthru
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Frequently Asked Questions about Sailthru
Sailthru was founded in 2008 and raised its 1st funding round 2 years after it was founded.
Sailthru is headquartered in New York, United States. It is registered at New York, New York, United States.
Sailthru is a funded company, having raised a total of $67.55M across 6 funding rounds to date. The company's 1st funding round was a Seed of $1M, raised on Jul 2010.
Sailthru has 124 employees.
Sailthru was established in 2008 in New York, United States, as a platform focused on marketing automation and personalization within the digital marketing sector. Large data sets are analyzed automatically to create and distribute tailored, cross-channel brand interactions. Operations emphasize data-driven personalization for e-commerce and media clients, including JUSTFAB, HEARST, FABLETICS, and EVERLANE, supporting omnichannel strategies across web and email channels.
Sailthru has made 3 acquisitions, including Carnival Mobile, Seamless Receipts, and UseFrame.
Sailthru has 12 investors. Key investors include Campaign Monitor, Lerer Hippeau, Hatteras Funds, Bowery Capital, and Scale Venture Partners.
Yes. Sailthru was acquired by Campaign Monitor in December 2018.
The website of Sailthru receives about 996 thousand visits a month and ranks #52,930 among all websites worldwide.