VideoAmp

Los Angeles, United States Founded: 2014 • Age: 12 yrs
Data driven advertising media measurement and optimization tools
Annual revenue - Latest available
Total funding $533.6M 8 rounds
Employees 310 Tracked headcount
Investors 17 Known backers
Products 2 Services tracked
Competitors 9 Brand Intelligence

About VideoAmp

VideoAmp is a company based in Los Angeles (United States) founded in 2014 by Ross McCray. VideoAmp has raised $533.6 million across 8 funding rounds from investors including Mediaocean, Wavemaker Partners and EPIQ. The company has 310 employees as of December 31, 2022. VideoAmp has completed 3 acquisitions, including Conversion Logic, Elsy and IronGrid Data Services. VideoAmp offers products and services including Planning & Optimization and Measurement & Currency. VideoAmp operates in a competitive market with competitors including Simulmedia, DataXu, Tatari, OpenAP and TargetCast Networks, among others.

  • Headquarter Los Angeles, United States
  • Employees 310 as on 31 Dec, 2022
  • Founders Ross McCray
  • Stage Unicorn
  • Sectors
    Media & Entertainment
  • Email
    Locked
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Videoamp, Inc.
Operational Areas
Media & Entertainment → Marketing, Advertising & Adtech Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $533.6 M (USD)

    in 8 rounds

  • Latest Funding Round
    $150 M (USD), Series G

    Sep 13, 2023

  • Investors
    Mediaocean

    & 16 more

  • Employee Count
    310

    as on Dec 31, 2022

  • Investments & Acquisitions
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Products & Services of VideoAmp

VideoAmp offers a comprehensive portfolio of products and services, including Planning & Optimization and Measurement & Currency.

Product name locked
Category locked
Primary

Crafts efficient video plans to engage target audiences across screens

Product name locked
Category locked
Locked

Evaluates cross-platform media performance based on key outcomes

People of VideoAmp

Headcount 200-500
Employee Profiles 157
Board Members and Advisors 1
Employee Profiles
People
Lokpriya Donohue
Software Engineer
People
Tony Fagan
President
People
Shervin Zad
Director Of Software Engineering
People
Suzanne Willard
Vice President Of Engineering

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Board Members and Advisors
people
Peter Liguori
Executive Chairman

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Funding Insights of VideoAmp

VideoAmp has successfully raised a total of $533.6M across 8 strategic funding rounds. The most recent funding activity was a Series G round of $150 million completed in September 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in VideoAmp

VideoAmp has secured backing from 17 investors, including venture fund and institutional investors. Prominent investors backing the company include Mediaocean, Wavemaker Partners and EPIQ.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Investments are directed toward high-growth enterprise software and technology companies.
Locked Locked Locked
Venture and private equity investments are managed with global diversification.
Locked Locked Locked
Investments are made by Ankona Capital in early-stage software companies.
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Investor details for VideoAmp

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by VideoAmp

VideoAmp has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Conversion Logic, Elsy and IronGrid Data Services.

Investments
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Investment portfolio details for VideoAmp

Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.

  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

Verified entity values are shown only after access is granted.

Acquisitions
Company Name Description Domain Location Founded Year Amount
Provider of database for TV
Locked Locked 2016 Locked
Digital marketing, branding, and advertising services are provided globally.
Locked Locked 2015 Locked
Cross-media attribution analytics platform is provided for marketing insights.
Locked Locked 2014 Locked
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Complete acquisition details for VideoAmp

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  • Transaction dates
  • Acquired stakes
  • Disclosed values
  • Domains and locations

Verified entity values are shown only after access is granted.

Financial Statements - VideoAmp

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Detailed financials for VideoAmp

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  • Profit trends
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Videoamp Comparisons

VideoAmp Primary company
Description
Data driven advertising media measurement and optimization t...
Location
Los Angeles, United States
Founded Year
2014
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
310
As of 2022
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Peer comparison for VideoAmp

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Competitors of VideoAmp

VideoAmp operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Simulmedia, DataXu, Tatari, OpenAP and TargetCast Networks, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
Targeted TV advertising solutions are provided for linear television.
Locked Locked Locked
Data management and demand-side platform services for advertising are provided.
Locked Locked Locked
Provides platform for buying and measuring ads across linear and streaming TV
Locked Locked Locked
Provider of TV advertising platform
Locked Locked Locked
Custom promotional messages are posted on TVs in high-traffic venues.
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Detailed competitors of VideoAmp

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  • Domains and locations
  • Full company profiles
  • Operating metrics
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Verified entity values are shown only after access is granted.

Latest news on Videoamp

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Complete news archive for VideoAmp

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  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about VideoAmp

VideoAmp was founded in 2014.

VideoAmp is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.

VideoAmp is a funded company, having raised a total of $533.6M across 8 funding rounds to date.

As of Dec 31, 2022, the latest employee count at VideoAmp is 310.

Data driven advertising media measurement and optimization tools. The platform offers a TV suite and ad campaign management tools that help advertisers in gaining customer journey insights and optimize channels into data driven advertisements related to TV and digital campaigns. It also integrates with linear TV, OTT, and digital data.

VideoAmp's top competitors include Simulmedia, Tatari and OpenAP.

VideoAmp offers Planning & Optimization and Measurement & Currency.

VideoAmp has made 3 acquisitions, including Conversion Logic, Elsy, and IronGrid Data Services.

VideoAmp has 17 investors. Key investors include Mediaocean, Wavemaker Partners, EPIQ, RTL, and Vista Equity Partners.

The valuation of VideoAmp is $1.4B as of Oct 2021.

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