About VideoAmp
VideoAmp is a company based in Los Angeles (United States) founded in 2014 by Ross McCray.. VideoAmp has raised $533.6 million across 8 funding rounds from investors including Mediaocean, Wavemaker Partners and EPIQ. The company has 310 employees as of December 31, 2022. VideoAmp has completed 3 acquisitions, including Conversion Logic, Elsy and IronGrid Data Services. VideoAmp offers products and services including Planning & Optimization and Measurement & Currency. VideoAmp operates in a competitive market with competitors including Simulmedia, DataXu, Tatari, OpenAP and TargetCast Networks, among others.
- Headquarter Los Angeles, United States
- Employees 310 as on 31 Dec, 2022
- Founders Ross McCray
- Stage Unicorn
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Sectors
Media & Entertainment
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Email
***********
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Phone
*********
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Website
*********
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Social
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- Legal Name Videoamp, Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$533.6 M (USD)
in 8 rounds
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Latest Funding Round
$150 M (USD), Series G
Sep 13, 2023
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Investors
Mediaocean
& 16 more
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Employee Count
310
as on Dec 31, 2022
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Investments & Acquisitions
Conversion Logic
& 2 more
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Products & Services of VideoAmp
VideoAmp offers a comprehensive portfolio of products and services, including Planning & Optimization and Measurement & Currency. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Crafts efficient video plans to engage target audiences across screens
Evaluates cross-platform media performance based on key outcomes
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Software Development Team
38 people
Leadership Team
37 people
Senior Team
17 people
Sales and Marketing
16 people
Product Management Team
12 people
Data Analysis and Operations Team
7 people
Campaign Team
6 people
Solutions Team
5 people
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Funding Insights of VideoAmp
VideoAmp has successfully raised a total of $533.6M across 8 strategic funding rounds. The most recent funding activity was a Series G round of $150 million completed in September 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 8
- Last Round Series G — $150.0M
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First Round
First Round
(11 Dec 2014)
- Investors Count 17
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep, 2023 | Amount | Series G - VideoAmp | Valuation | Vista Equity Partners |
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| Oct, 2021 | Amount | Series F - VideoAmp | Valuation | Spruce House Investment Management , Tiger Global Management | |
| May, 2021 | Amount | Debt – Conventional - VideoAmp | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in VideoAmp
VideoAmp has secured backing from 17 investors, including venture fund and institutional investors. Prominent investors backing the company include Mediaocean, Wavemaker Partners and EPIQ. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Investments are directed toward high-growth enterprise software and technology companies.
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Founded Year | Domain | Location | |
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Venture and private equity investments are managed with global diversification.
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Founded Year | Domain | Location | |
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Investments are made by Ankona Capital in early-stage software companies.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by VideoAmp
VideoAmp has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Conversion Logic, Elsy and IronGrid Data Services. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Provider of database for TV
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2016 | ||||
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Digital marketing, branding, and advertising services are provided globally.
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2015 | ||||
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Cross-media attribution analytics platform is provided for marketing insights.
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2014 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - VideoAmp
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Videoamp Comparisons
Competitors of VideoAmp
VideoAmp operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Simulmedia, DataXu, Tatari, OpenAP and TargetCast Networks, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Targeted TV advertising solutions are provided for linear television.
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| domain | founded_year | HQ Location |
Data management and demand-side platform services for advertising are provided.
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| domain | founded_year | HQ Location |
Provides platform for buying and measuring ads across linear and streaming TV
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| domain | founded_year | HQ Location |
Provider of TV advertising platform
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| domain | founded_year | HQ Location |
Custom promotional messages are posted on TVs in high-traffic venues.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Videoamp
Frequently Asked Questions about VideoAmp
When was VideoAmp founded?
VideoAmp was founded in 2014.
Where is VideoAmp located?
VideoAmp is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.
Is VideoAmp a funded company?
VideoAmp is a funded company, having raised a total of $533.6M across 8 funding rounds to date. The company's 1st funding round was a Debt – Conventional of $75M, raised on Dec 11, 2014.
How many employees does VideoAmp have?
As of Dec 31, 2022, the latest employee count at VideoAmp is 310.
What does VideoAmp do?
Data driven advertising media measurement and optimization tools. The platform offers a TV suite and ad campaign management tools that help advertisers in gaining customer journey insights and optimize channels into data driven advertisements related to TV and digital campaigns. It also integrates with linear TV, OTT, and digital data.
Who are the top competitors of VideoAmp?
VideoAmp's top competitors include Simulmedia, Tatari and OpenAP.
What products or services does VideoAmp offer?
VideoAmp offers Planning & Optimization and Measurement & Currency.
How many acquisitions has VideoAmp made?
VideoAmp has made 3 acquisitions, including Conversion Logic, Elsy, and IronGrid Data Services.
Who are VideoAmp's investors?
VideoAmp has 17 investors. Key investors include Mediaocean, Wavemaker Partners, EPIQ, RTL, and Vista Equity Partners.
What is VideoAmp's valuation?
The valuation of VideoAmp is $1.4B as of Oct 2021.
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