Conversion Logic

Los Angeles, United States Founded: 2014 • Age: 12 yrs Acquired By VideoAmp
Cross-media attribution analytics platform is provided for marketing insights.
Annual revenue - Latest available
Total funding $14.1M 3 rounds
Employees - Tracked headcount
Investors 8 Known backers
Products - Services tracked
Competitors 10 Brand Intelligence

About Conversion Logic

Conversion Logic is a company based in Los Angeles (United States) founded in 2014 was acquired by VideoAmp in March 2020. Conversion Logic has raised $14.15 million across 3 funding rounds from investors including VideoAmp, Crosscut Ventures and Lerer Hippeau. Conversion Logic operates in a competitive market with competitors including AppsFlyer, Branch, Singular, InMarket and Apsalar, among others.

  • Headquarter Los Angeles, United States
  • Sectors
    Technology
    Media & Entertainment
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
Operational Areas
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Media & Entertainment → Marketing, Advertising & Adtech Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $14.15 M (USD)

    in 3 rounds

  • Latest Funding Round
    $9 M (USD), Series A

    Mar 08, 2017

  • Investors
    VideoAmp

    & 7 more

  • Employee Count
    Not available
  • Acquired by
    VideoAmp

    (Mar 18, 2020)

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People of Conversion Logic

Headcount 200-500
Employee Profiles 157
Board Members and Advisors 1
Employee Profiles
People
Lokpriya Donohue
Software Engineer
People
Tony Fagan
President
People
Shervin Zad
Director Of Software Engineering
People
Suzanne Willard
Vice President Of Engineering

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Board Members and Advisors
people
Peter Liguori
Executive Chairman

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Funding Insights of Conversion Logic

Conversion Logic has successfully raised a total of $14.15M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $9 million completed in March 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Conversion Logic

Conversion Logic has secured backing from 8 investors, including venture fund and institutional investors. Prominent investors backing the company include VideoAmp, Crosscut Ventures and Lerer Hippeau.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
US focused early-stage VC firm
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Early-stage venture capital is provided to US technology firms.
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VC firm investing in seed and early stage companies in the US
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Investor details for Conversion Logic

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  • Investor domains
  • Investor locations
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  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by Conversion Logic

Investments
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Investment portfolio details for Conversion Logic

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  • Transaction dates
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Financial Statements - Conversion Logic

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Detailed financials for Conversion Logic

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Conversion Logic Comparisons

Conversion Logic Primary company
Description
Cross-media attribution analytics platform is provided for m...
Location
Los Angeles, United States
Founded Year
2014
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
Premium access

Peer comparison for Conversion Logic

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Competitors of Conversion Logic

Conversion Logic operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as AppsFlyer, Branch, Singular, InMarket and Apsalar, among others.

Company Name Domain Founded year HQ Location Description
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Cloud based mobile marketing analytics and attribution platform
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Cloud based marketing optimization platform for deep linking
Locked Locked Locked
Marketing data is unified and ROI is analyzed across channels.
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Marketing measurement solutions are delivered to link brands with consumers.
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Mobile attribution and analytics are delivered for app marketers.
Locked Locked Locked
Mobile attribution and audience targeting solutions are offered by 4INFO.
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Detailed competitors of Conversion Logic

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Latest news on Conversion Logic

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Complete news archive for Conversion Logic

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Frequently Asked Questions about Conversion Logic

Conversion Logic was founded in 2014.

Conversion Logic is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.

Conversion Logic is a funded company, having raised a total of $14.15M across 3 funding rounds to date.

Conversion Logic was founded in 2014 in Los Angeles, United States, within the marketing technology sector. Real-time insights are delivered through the XCLogic platform, which employs ensemble methods to predict consumer actions. Effectiveness of video and digital media campaigns is monitored across offline and online channels via the cross-channel attribution measurement tool, supporting organizational decision-making in advertising strategies.

Conversion Logic's top competitors include AppsFlyer, Branch and Singular.

Conversion Logic has 8 investors. Key investors include VideoAmp, Crosscut Ventures, Lerer Hippeau, Pelion Venture Partners, and Rincon Venture Partners.

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