About Conversion Logic
Conversion Logic is a company based in Los Angeles (United States) founded in 2014 was acquired by VideoAmp in March 2020.. Conversion Logic has raised $14.15 million across 3 funding rounds from investors including VideoAmp, Crosscut Ventures and Lerer Hippeau. Conversion Logic operates in a competitive market with competitors including AppsFlyer, Branch, Singular, InMarket and Apsalar, among others.
- Headquarter Los Angeles, United States
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Sectors
TechnologyMedia & Entertainment
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Phone
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Website
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Social
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Software Development Team
38 people
Leadership Team
37 people
Senior Team
17 people
Sales and Marketing
16 people
Product Management Team
12 people
Data Analysis and Operations Team
7 people
Campaign Team
6 people
Solutions Team
5 people
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Funding Insights of Conversion Logic
Conversion Logic has successfully raised a total of $14.15M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $9 million completed in March 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Series A — $9.0M
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First Round
First Round
(03 Oct 2014)
- Investors Count 7
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar, 2017 | Amount | Series A - Conversion Logic | Valuation | Pelion Venture Partners | |
| Apr, 2015 | Amount | Seed - Conversion Logic | Valuation |
investors |
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| Oct, 2014 | Amount | Seed - Conversion Logic | Valuation |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investors in Conversion Logic
Conversion Logic has secured backing from 8 investors, including venture fund and institutional investors. Prominent investors backing the company include VideoAmp, Crosscut Ventures and Lerer Hippeau. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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US focused early-stage VC firm
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Founded Year | Domain | Location | |
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Early-stage venture capital is provided to US technology firms.
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VC firm investing in seed and early stage companies in the US
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Conversion Logic
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Conversion Logic
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Conversion Logic Comparisons
Competitors of Conversion Logic
Conversion Logic operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as AppsFlyer, Branch, Singular, InMarket and Apsalar, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
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Cloud based marketing optimization platform for deep linking
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Marketing data is unified and ROI is analyzed across channels.
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Marketing measurement solutions are delivered to link brands with consumers.
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Mobile attribution and analytics are delivered for app marketers.
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Mobile attribution and audience targeting solutions are offered by 4INFO.
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Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Conversion Logic
Frequently Asked Questions about Conversion Logic
When was Conversion Logic founded?
Conversion Logic was founded in 2014.
Where is Conversion Logic located?
Conversion Logic is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.
Is Conversion Logic a funded company?
Conversion Logic is a funded company, having raised a total of $14.15M across 3 funding rounds to date. The company's 1st funding round was a Seed of $1.15M, raised on Oct 03, 2014.
What does Conversion Logic do?
Conversion Logic was founded in 2014 in Los Angeles, United States, within the marketing technology sector. Real-time insights are delivered through the XCLogic platform, which employs ensemble methods to predict consumer actions. Effectiveness of video and digital media campaigns is monitored across offline and online channels via the cross-channel attribution measurement tool, supporting organizational decision-making in advertising strategies.
Who are the top competitors of Conversion Logic?
Who are Conversion Logic's investors?
Conversion Logic has 8 investors. Key investors include VideoAmp, Crosscut Ventures, Lerer Hippeau, Pelion Venture Partners, and Rincon Venture Partners.
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