About TargetCast Networks
TargetCast Networks is a Media & Entertainment company based in San Ramon (United States) founded in 2001, and was acquired by Mesmerize in June 2011. Custom promotional messages are posted on TVs in high-traffic venues. TargetCast Networks has raised $26.8 million across 3 funding rounds from investors including Mesmerize, DFJ and Claremont Creek Ventures. TargetCast Networks has completed 1 acquisition, including Ripple. The company was acqui-hired. Its focus areas include Enterprise Applications, Tech for Traditional Advertising, TV and Suite. Its legal entity is TargetCast Networks Inc. Its competitors include Simulmedia, OpenAP and Effectv; 1 of its 3 listed competitors has raised funding.
Company details
TargetCast Networks was founded in 2001 in San Ramon, United States, and operates in the digital advertising sector. A technology platform is provided to venue operators for creating and displaying custom promotional content on television screens. Services focus on locations such as restaurants, coffee shops, and bookstores across a national network. A strategic alliance with Premiere Retail Networks is maintained, and acquisition by Brite Media Group occurred in 2011.
- Headquarters San Ramon, United States
- Stage Acquired
- SectorsMedia & Entertainment
- Website targetcastnetworks.com
- Social LinkedIn
- Acquired by Mesmerize (Jun 2011)
- Legal Name Targetcast Networks Inc
Funding Insights of TargetCast Networks
TargetCast Networks has successfully raised a total of $26.8M across 3 strategic funding rounds. The most recent funding activity was a Series C round of $14 million completed in February 2010. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $26.8M
- Total Rounds 3
- Last Round Series C — $14M
- First Round $6.3M
(Sep 2007)
- Investors Count 2
All 3 funding rounds of TargetCast Networks with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2010 | $14M | Series C | – | – | – |
| Sep 2009 | $6.5M | Series B | – | – | |
| Sep 2007 | $6.3M | Series A | – | – |
3 investors in total: 3 institutional.
Investors in TargetCast Networks
TargetCast Networks has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Mesmerize, DFJ and Claremont Creek Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
US focused VC firm | dfj.com | Menlo Park, United States | ||
Seed and early-stage venture capital firm investing in digital solutions for healthcare and energy industries. | claremontcreek.com | |||
Provider of advertising services | 2006 | mesmerize.com | New York, United States |
Investor details for TargetCast Networks
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- Complete investor list
- Round participation
- Investor portfolios
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Investments & Acquisitions by TargetCast Networks
TargetCast Networks has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Ripple.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Ripple is operated as a live studio for events. | ripple.tv | El Segundo, United States | 2006 | Sep 2009 | •••• |
Complete acquisition details for TargetCast Networks
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- Acquired stakes
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Timeline of TargetCast Networks
5 dated milestones of TargetCast Networks across 10 years, from founding to its latest funding, stage changes and deals.
Competitors of TargetCast Networks
TargetCast Networks has 3 listed competitors in our database, 1 of them funded. They include Simulmedia, OpenAP and Effectv.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| simulmedia.com | 2008 | New York, United States | $86.71M | 127 | Targeted TV advertising solutions are provided for linear television. | |
| openap.tv | 2017 | New York, United States | Provider of TV advertising platform | |||
| effectv.com | 1997 | New York, United States | Provides audience-focused advertising through multiscreen TV and digital channels. |
Detailed competitors of TargetCast Networks
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Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as TargetCast Networks (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Frequently Asked Questions about TargetCast Networks
TargetCast Networks was founded in 2001 and raised its 1st funding round 6 years after it was founded.
TargetCast Networks is headquartered in San Ramon, United States. It is registered at San Ramon, California, United States.
TargetCast Networks is a funded company, having raised a total of $26.8M across 3 funding rounds to date. The company's 1st funding round was a Series A of $6.3M, raised on Sep 2007.
TargetCast Networks was founded in 2001 in San Ramon, United States, and operates in the digital advertising sector. A technology platform is provided to venue operators for creating and displaying custom promotional content on television screens. Services focus on locations such as restaurants, coffee shops, and bookstores across a national network. A strategic alliance with Premiere Retail Networks is maintained, and acquisition by Brite Media Group occurred in 2011.
TargetCast Networks's top competitors include Simulmedia, OpenAP and Effectv.
TargetCast Networks has made 1 acquisition, including Ripple.
TargetCast Networks has 3 investors. Key investors include Mesmerize, DFJ, and Claremont Creek Ventures.
TargetCast Networks operates through Targetcast Networks Inc.
Yes. TargetCast Networks was acquired by Mesmerize in June 2011.