About Effectv
Effectv is a company based in New York (United States) founded in 1997. It operates as a B2B. Effectv offers products and services including Audience Targeting, Addressable Advertising, and Creative Agency. Effectv operates in a competitive market with competitors including Simulmedia, OpenAP, TargetCast Networks, MetaX Software and SYNC, among others.
- Headquarter New York, United States
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Sectors
Media & Entertainment
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Phone
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Website
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
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Investors
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Employee Count
Employee Count
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Products & Services of Effectv
Effectv offers a comprehensive portfolio of products and services, including Audience Targeting, Addressable Advertising, and Creative Agency. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Helps find and reach potential customers across various screens
Enables precise household-level ad delivery for better engagement
Develops campaigns to meet business advertising goals effectively
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Software Development Team
410 people
Leadership Team
244 people
Sales and Marketing
86 people
Product Management Team
69 people
Human Resources and Administration
56 people
Operations Team
33 people
Data Analysis and Operations Team
31 people
Finance and Accounting
27 people
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Funding Insights of Effectv
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investments & Acquisitions by Effectv
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Effectv
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Effectv Comparisons
Competitors of Effectv
Effectv operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Simulmedia, OpenAP, TargetCast Networks, MetaX Software and SYNC, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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Targeted TV advertising solutions are provided for linear television.
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Provider of TV advertising platform
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Custom promotional messages are posted on TVs in high-traffic venues.
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Cloud-based TV suite solutions provider
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TV advertising is managed via a digital signage platform.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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App based platform offering on demand delivery and ride-hailing services
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Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Effectv
Frequently Asked Questions about Effectv
When was Effectv founded?
Effectv was founded in 1997.
Where is Effectv located?
Effectv is headquartered in New York, United States. It is registered at New York, New York, United States.
What does Effectv do?
Comcast Advertising, a division of Comcast, combines digital and TV platforms to deliver targeted advertising campaigns using data-driven audience insights. They offer services like audience targeting and addressable advertising to help brands connect with consumers across screens. Based in the United States, they serve agencies, national brands, and small businesses with multiscreen solutions for effective marketing outcomes.
Who are the top competitors of Effectv?
Effectv's top competitors include Simulmedia, OpenAP and MetaX Software.
What products or services does Effectv offer?
Effectv offers Audience Targeting, Addressable Advertising, and Creative Agency.
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