About Insightera
Insightera is a Technology company based in Petah Tikva (Israel) founded in 2009, and was acquired by Marketo in December 2013. Website experiences are personalized in real-time using visitor data. Insightera has raised $8 million across 2 funding rounds from investors including Marketo, Lightspeed Venture Partners and Glilot. Its focus areas include Enterprise Applications, MarketingTech, Marketing Optimization and Conversion Rate Optimization.
Company details
Insightera was founded in 2009 in Petah Tikva, Israel, as a provider of cloud-based B2B personalization marketing software. The platform identifies website visitors through IP addresses and browsing history to dynamically adjust online and mobile content. Predictive analytics are employed to recommend tailored materials based on customer profiles. Operations focus on enhancing marketer capabilities for customized user experiences. The company was acquired by Marketo in 2013 for 20 million.
- Headquarters Petah Tikva, Israel
- Stage Acquired
- SectorsTechnology
- Website insightera.com
- Social LinkedIn X Facebook
- Acquired by Marketo (Dec 2013)
Funding Insights of Insightera
Insightera has successfully raised a total of $8M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $6.5 million completed in June 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $8M
- Total Rounds 2
- Last Round Series A — $6.5M
- First Round $1.5M
(Sep 2012)
- Investors Count 3
All 2 funding rounds of Insightera with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2013 | $6.5M | Series A | – | Lightspeed Venture Partners, Opus Capital | |
| Sep 2012 | $1.5M | Series A | – | – |
4 investors in total: 4 institutional.
Investors in Insightera
Insightera has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Marketo, Lightspeed Venture Partners and Glilot.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investing in innovative companies across global sectors is undertaken by Lightspeed Venture Partners. | 1997 | lsvp.com | Menlo Park, United States | |
Limited information is provided about Glilot's activities. | glilotcapital.com | |||
Early-stage funding is offered by Opus Capital for technology companies. | opuscapitalventures.com | San Mateo, United States | ||
A cloud-based marketing automation platform is provided for businesses. | 2006 | marketo.com | San Jose, United States |
Investor details for Insightera
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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Timeline of Insightera
4 dated milestones of Insightera across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Insightera is founded.
- Funding First funding round of $1.5M.
- Funding Latest funding round, Series A, of $6.5M.
- Exit Acquired by Marketo.
Web traffic of Insightera
Websites that share an audience with Insightera (insightera.com).
Websites whose visitors overlap most with Insightera. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| marketo.com | 100% | 224.6K | #223,772 | View details | |
| contentmarketinginstitute.com | 87% | 134.8K | #375,869 | View details | |
| onlinemarketinginstitute.org | 86% | 4.8K | #5,876,674 | View details | |
| hubspot.com | 86% | 38.1M | #812 | View details | |
| mintigo.com | 86% | View details | |||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 11 similar websites and full traffic analytics for Insightera
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- 11 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Related news about Insightera
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Frequently Asked Questions about Insightera
Insightera was founded in 2009 and raised its 1st funding round 3 years after it was founded.
Insightera is headquartered in Petah Tikva, Israel. It is registered at Petah Tikva, Central District, Israel.
Insightera is a funded company, having raised a total of $8M across 2 funding rounds to date. The company's 1st funding round was a Series A of $1.5M, raised on Sep 2012.
Insightera was founded in 2009 in Petah Tikva, Israel, as a provider of cloud-based B2B personalization marketing software. The platform identifies website visitors through IP addresses and browsing history to dynamically adjust online and mobile content. Predictive analytics are employed to recommend tailored materials based on customer profiles. Operations focus on enhancing marketer capabilities for customized user experiences. The company was acquired by Marketo in 2013 for 20 million.
Insightera has 4 investors. Key investors include Marketo, Lightspeed Venture Partners, Glilot, and Opus Capital.
Yes. Insightera was acquired by Marketo in December 2013.