About Insightera
Insightera is a company based in Petah Tikva (Israel) founded in 2009 was acquired by Marketo in December 2013.. Insightera has raised $8 million across 2 funding rounds from investors including Marketo, Lightspeed Venture Partners and Glilot. Insightera operates in a competitive market with competitors including Intellimize, Dynamic Yield, Sailthru, Digital River and Privy, among others.
- Headquarter Petah Tikva, Israel
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Sectors
Technology
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Phone
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Website
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Social
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Funding Insights of Insightera
Insightera has successfully raised a total of $8M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $6.5 million completed in June 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Series A — $6.5M
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First Round
First Round
(25 Sep 2012)
- Investors Count 3
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jun, 2013 | Amount | Series A - Insightera | Valuation | Lightspeed Venture Partners , Opus Capital | |
| Sep, 2012 | Amount | Series A - Insightera | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Insightera
Insightera has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Marketo, Lightspeed Venture Partners and Glilot. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Venture capital investing in innovative companies across global sectors is undertaken by Lightspeed Venture Partners.
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Founded Year | Domain | Location | |
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Limited information is provided about Glilot's activities.
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Founded Year | Domain | Location | |
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Early-stage funding is offered by Opus Capital for technology companies.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Insightera
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Insightera
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Insightera Comparisons
Competitors of Insightera
Insightera operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Intellimize, Dynamic Yield, Sailthru, Digital River and Privy, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Conversion rate optimization and personalization are delivered to businesses.
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| domain | founded_year | HQ Location |
Website optimization and personalization solutions are provided for digital platforms.
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| domain | founded_year | HQ Location |
Personalized omnichannel experiences are generated via marketing automation.
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| domain | founded_year | HQ Location |
Cloud-based tax, fraud compliance and payment solutions for businesses
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| domain | founded_year | HQ Location |
Lead email acquisition is enabled via website widgets and popups.
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| domain | founded_year | HQ Location |
AI personalization software is delivered for business engagement and revenue.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Insightera
When was Insightera founded?
Insightera was founded in 2009 and raised its 1st funding round 3 years after it was founded.
Where is Insightera located?
Insightera is headquartered in Petah Tikva, Israel. It is registered at Petah Tikva, Central District, Israel.
Is Insightera a funded company?
Insightera is a funded company, having raised a total of $8M across 2 funding rounds to date. The company's 1st funding round was a Series A of $1.5M, raised on Sep 25, 2012.
What does Insightera do?
Insightera was founded in 2009 in Petah Tikva, Israel, as a provider of cloud-based B2B personalization marketing software. The platform identifies website visitors through IP addresses and browsing history to dynamically adjust online and mobile content. Predictive analytics are employed to recommend tailored materials based on customer profiles. Operations focus on enhancing marketer capabilities for customized user experiences. The company was acquired by Marketo in 2013 for 20 million.
Who are the top competitors of Insightera?
Insightera's top competitors include Dynamic Yield, Privy and Intellimize.
Who are Insightera's investors?
Insightera has 4 investors. Key investors include Marketo, Lightspeed Venture Partners, Glilot, and Opus Capital.