About Marketo
Marketo is a Technology company based in San Jose (United States) founded in 2006 by Edward Bailey, and was acquired by Adobe in September 2018. A cloud-based marketing automation platform is provided for businesses. Marketo has raised $98.4 million across 8 funding rounds from investors including Adobe, IVP and InterWest. The company has 931 employees. Marketo has completed 6 acquisitions, including Bizible, Crowd Factory and Insightera. Its chief executive, as recorded, is Shantanu Narayen. Its website marketo.com draws about 225 thousand monthly visits. Marketo offers products and services including Marketo Engage, Adobe Dynamic Chat, and Adobe Marketo Measure. Its focus areas include Enterprise Applications, Customer Success Management, Customer Engagement and Industry Specific. Its competitors include Braze, Gupshup and CleverTap; 3 of its 3 listed competitors have raised funding.
Company details
Marketo is a provider of a cloud-based marketing automation platform for businesses. It engages visitors on multiple channels, runs inbound marketing, helps in lead scoring lead management, content website personalization, and more. It also helps in visitor tracking, CRM tools integration, reporting analytics, and more. It automates email campaigns and provides social marketing apps such as purchase-sharing widgets, contests, polls, etc. Clients include Panasonic, Centurylink, Charles Schwab, and others. Monetizes through subscription-based pricing plans.
- Headquarters San Jose, United States
- Employees 931
- Founders Edward Bailey
- Stage Acquired
- SectorsTechnology
- Website category Business and Consumer Services · Online Marketing
- Website marketo.com
- Social LinkedIn X
- Acquired by Adobe (Sep 2018)
Products & Services of Marketo
Marketo offers a comprehensive portfolio of products and services, including Marketo Engage, Adobe Dynamic Chat, and Adobe Marketo Measure.
Automates campaigns and personalizes content for buyer engagement.
AI tool for faster customer interactions and sales acceleration.
Analyzes campaign impact on revenue and optimizes marketing efforts.
Funding Insights of Marketo
Marketo has successfully raised a total of $98.4M across 8 strategic funding rounds. The most recent funding activity was a Post-IPO round of $11.74 million completed in December 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $98.4M
- Total Rounds 8
- Last Round Post-IPO — $11.74M
- First Round $5.4M
(Oct 2006)
- Investors Count 5
All 8 funding rounds of Marketo with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2013 | $11.74M | Post-IPO | – | – | – |
| May 2013 | $6.5M | Post-IPO | – | – | – |
| Nov 2011 | $50M | Series F | – | Battery Ventures | |
| Nov 2010 | $25M | Series E | – | IVP | |
| Apr 2010 | $10M | Series D | – | Mayfield | |
| Sep 2009 | Series C | – | – | ||
| Aug 2008 | $8M | Series B | – | – | |
| Oct 2006 | $5.4M | Series A | – | – |
7 investors in total: 7 institutional.
Investors in Marketo
Marketo has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include Adobe, IVP and InterWest.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Growth in technology companies is supported through venture capital. | ivp.com | Menlo Park, United States | ||
Early-stage investing in IT and healthcare ventures. | interwest.com | |||
Mayfield is focused on AI innovation and venture capital investments. | mayfield.com | Menlo Park, United States | ||
Venture capital fund focused on multiple sectors | stormventures.com | Menlo Park, United States | ||
Investments in technology companies are conducted globally by Battery Ventures. | battery.com | |||
Investments are directed toward high-growth enterprise software and technology companies. | vistaequitypartners.com | Austin, United States | ||
AI-powered platform manages marketing creatives and customer journeys. | 1982 | adobe.com | San Jose, United States |
Investor details for Marketo
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Marketo
1050 people are tracked at Marketo (412 in leadership, 11 in board & advisors, 627 in team); the tracked headcount is 931.
| Name | Role | Group |
|---|---|---|
Edward Bailey | Co-Founder | Leadership |
Shantanu Narayen | CEO | Leadership |
Deepa Subramaniam | Vice President, Product Marketing, Creative Professional | Leadership |
Saudhi Nahir Pérez | Sr. Director, HR Business Partner - Creative Product Group | Leadership |
Jay Jackson | Director - Enterprise Architects | Leadership |
Varanya Mathanarajan | Talent Development Partner | Leadership |
Mark Lipscomb | VP, Employee Experience | Leadership |
Swarupa K. | Technical Talent Partner | Leadership |
Shantanu Pal | Director, AI Platforms | Leadership |
Lindsey Fletcher | Director, Industry GTM Fp&a | Leadership |
Chuan-Chia Pan | Director, Strategy And Operations, Adobe Express | Leadership |
Rebecca Clarke | EMEA Head Of Talent And De&i | Leadership |
Gagan Mand | Director, Product Marketing & Strategy | Leadership |
Mohit Gupta | Senior Director, Express & Education | Leadership |
Andrés Romero | Head Of Finance | Leadership |
Sarung Subnani | Senior Talent Partner | Leadership |
Saptho Nair | Director And Principal Scientist, Machine Learning And Artificial Intelligence | Leadership |
Stephen Baloglu | Director Of Product Marketing | Leadership |
Alison Blais | Sr. Director, Associate General Counsel | Leadership |
Jillian Forusz | Vp, Corporate Controller | Leadership |
1030 more people are available in the full profile.
Complete people profiles for Marketo
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Marketo
Marketo has strategically engaged in corporate development activities, having acquired 6 companies. Notable acquisitions include Bizible, Crowd Factory and Insightera.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Marketing attribution analytics software is offered for sales revenue optimization. | bizible.com | Seattle, United States | 2011 | Apr 2018 | •••• | |
Email analytics and sales tracking are integrated with CRM systems. | toutapp.com | San Mateo, United States | 2011 | Apr 2017 | •••• | |
Mobile A/B Testing to improve engagement and reduce churn | vessel.io | San Francisco, United States | 2012 | Dec 2014 | •••• | |
Website experiences are personalized in real-time using visitor data. | insightera.com | Petah Tikva, Israel | 2009 | Dec 2013 | $20M | |
SaaS platform for enterprise social campaign management is provided. | crowdfactory.com | San Francisco, United States | 2009 | Apr 2012 | •••• | |
Online platform for designing and sending direct mail marketing materials. | zairmail.com | Lake Oswego, United States | 1999 | Oct 2003 | •••• |
Complete acquisition details for Marketo
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Marketo
12 dated milestones of Marketo across 15 years, from founding to its latest funding, stage changes and deals.
- Acquisition Acquires Zairmail.
- Founded Marketo is founded.
- Funding First funding round of $5.4M.
- Acquisition Acquires Crowd Factory.
- IPO Lists on the stock exchange (IPO).
- Acquisition Acquires Insightera.
- Funding Latest funding round, Post-IPO, of $11.7M.
- Acquisition Acquires Vessel.
- Exit Acquired by Vista Equity Partners.
- Acquisition Acquires ToutApp.
- Acquisition Acquires Bizible.
- Exit Acquired by Adobe.
Competitors of Marketo
Marketo has 3 listed competitors in our database, 3 of them funded. They include Braze, Gupshup and CleverTap.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| braze.com | 2011 | New York, United States | $175.45M | 1,548 | AI-based omnichannel customer engagement solutions are delivered to businesses. | |
| gupshup.io | 2004 | San Francisco, United States | $544.34M | 935 | Tools for customer engagement across multiple channels are provided. | |
| clevertap.com | 2013 | San Francisco, United States | $181.6M | 472 | Cloud-based customer engagement platform for messaging and analytics is utilized. |
Detailed competitors of Marketo
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Marketo
The website of Marketo (marketo.com) receives about 224.6K visits a month and ranks #223,772 among all websites worldwide, #6,225 in Online Marketing.
- Monthly visits224.6K
▲ 5.6% vs previous month
- Unique visitors74.4K
per month
- Global rank#223,772
among all websites
- Category rank#6,225
Business and Consumer Services · Online Marketing
- Bounce rate45%
- Pages per visit2.0
- Average visit1 min 40 sec
- DevicesDesktop 50% · Mobile 50%
Websites whose visitors overlap most with Marketo. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| eloqua.com | 100% | 773K | View details | ||
| hubspot.com | 100% | 38.1M | #812 | View details | |
| silverpop.com | 100% | View details | |||
| exacttarget.com | 88% | 1.4M | #26,967 | View details | |
thesaleslion.com | thesaleslion.com | 76% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 38 similar websites and full traffic analytics for Marketo
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 38 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Collaboration & Community Tools
3 companies that operate in the same segment as Marketo (Collaboration & Community Tools) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
AI powered customer experience management software | 2001 | Pleasanton, California, United States | USD 344.39 M | USD 477.22 M | 5,437 |
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Related news about Marketo
Complete news archive for Marketo
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- Full article archive
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- Older coverage
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Frequently Asked Questions about Marketo
Marketo was founded in 2006.
Marketo is headquartered in San Jose, United States. It is registered at San Jose, California, United States.
Shantanu Narayen is the CEO of Marketo, as recorded in our data.
Marketo is a funded company, having raised a total of $98.4M across 8 funding rounds to date. The company's 1st funding round was a Series A of $5.4M, raised on Oct 2006.
Marketo has 931 employees.
Marketo is a provider of a cloud-based marketing automation platform for businesses. It engages visitors on multiple channels, runs inbound marketing, helps in lead scoring lead management, content website personalization, and more. It also helps in visitor tracking, CRM tools integration, reporting analytics, and more. It automates email campaigns and provides social marketing apps such as purchase-sharing widgets, contests, polls, etc. Clients include Panasonic, Centurylink, Charles Schwab, and others. Monetizes through subscription-based pricing plans.
Marketo offers Marketo Engage, Adobe Dynamic Chat, and Adobe Marketo Measure.
Marketo has made 6 acquisitions, including Bizible, Crowd Factory, and Insightera.
Marketo has 7 investors. Key investors include Adobe, IVP, InterWest, Mayfield, and Storm Ventures.
Yes. Marketo was acquired by Adobe in September 2018.
The website of Marketo receives about 225 thousand visits a month and ranks #223,772 among all websites worldwide.