About Marketo
Marketo is a company based in San Jose (United States) founded in 2006 by Edward Bailey was acquired by Adobe in September 2018. Marketo has raised $98.4 million across 8 funding rounds from investors including Adobe, IVP and InterWest. The company has 931 employees as of December 31, 2017. Marketo has completed 6 acquisitions, including Bizible, Crowd Factory and Insightera. Marketo offers products and services including Marketo Engage, Adobe Dynamic Chat, and Adobe Marketo Measure. Marketo operates in a competitive market with competitors including Braze, Capillary Technologies, Gupshup, CleverTap and MoEngage, among others.
- Headquarter San Jose, United States
- Employees 931 as on 31 Dec, 2017
- Founders Edward Bailey
- Stage Public
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Sectors
Technology
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Products & Services of Marketo
Marketo offers a comprehensive portfolio of products and services, including Marketo Engage, Adobe Dynamic Chat, and Adobe Marketo Measure.
Automates campaigns and personalizes content for buyer engagement.
AI tool for faster customer interactions and sales acceleration.
Analyzes campaign impact on revenue and optimizes marketing efforts.
People of Marketo
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Software Development Team
346 people
Sales and Marketing
145 people
Leadership Team
84 people
Data Analysis and Operations Team
67 people
Human Resources and Administration
63 people
Senior Team
53 people
Product Management Team
38 people
Operations Team
31 people
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Funding Insights of Marketo
Marketo has successfully raised a total of $98.4M across 8 strategic funding rounds. The most recent funding activity was a Post-IPO round of $11.74 million completed in December 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Marketo
Marketo has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include Adobe, IVP and InterWest.
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Growth in technology companies is supported through venture capital.
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Early-stage investing in IT and healthcare ventures.
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Mayfield is focused on AI innovation and venture capital investments.
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Investor details for Marketo
Investor domains, locations, round participation, and complete history require an active premium plan.
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- Investor locations
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Investments & Acquisitions by Marketo
Marketo has strategically engaged in corporate development activities, having acquired 6 companies. Notable acquisitions include Bizible, Crowd Factory and Insightera.
Investment portfolio details for Marketo
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- Portfolio identities
- Transaction dates
- Round details
- Investment values
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Mobile A/B Testing to improve engagement and reduce churn
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Marketing attribution analytics software is offered for sales revenue optimization.
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Email analytics and sales tracking are integrated with CRM systems.
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Complete acquisition details for Marketo
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- Acquired stakes
- Disclosed values
- Domains and locations
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Financial Statements - Marketo
Detailed financials for Marketo
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- Profit trends
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Marketo Comparisons
Peer comparison for Marketo
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- Named peers
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- Operating benchmarks
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Competitors of Marketo
Marketo operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Braze, Capillary Technologies, Gupshup, CleverTap and MoEngage, among others.
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AI-based omnichannel customer engagement solutions are delivered to businesses.
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AI-powered loyalty management software is offered for enterprises.
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Tools for customer engagement across multiple channels are provided.
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Cloud-based customer engagement platform for messaging and analytics is utilized.
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Cross-channel customer engagement software is delivered through a cloud platform.
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AI-powered customer engagement and service solutions are delivered.
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Detailed competitors of Marketo
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- Domains and locations
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Latest news on Marketo
Complete news archive for Marketo
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- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Frequently Asked Questions about Marketo
Marketo was founded in 2006.
Marketo is headquartered in San Jose, United States. It is registered at San Jose, California, United States.
Shantanu Narayen is the current CEO of Marketo.
Marketo is a funded company, having raised a total of $98.4M across 8 funding rounds to date.
As of Dec 31, 2017, the latest employee count at Marketo is 931.
Marketo is a provider of a cloud-based marketing automation platform for businesses. It engages visitors on multiple channels, runs inbound marketing, helps in lead scoring lead management, content website personalization, and more. It also helps in visitor tracking, CRM tools integration, reporting analytics, and more. It automates email campaigns and provides social marketing apps such as purchase-sharing widgets, contests, polls, etc. Clients include Panasonic, Centurylink, Charles Schwab, and others. Monetizes through subscription-based pricing plans.
Marketo's top competitors include Capillary Technologies, MoEngage and Exotel.
Marketo offers Marketo Engage, Adobe Dynamic Chat, and Adobe Marketo Measure.
Marketo has made 6 acquisitions, including Bizible, Crowd Factory, and Insightera.
Marketo has 7 investors. Key investors include Adobe, IVP, InterWest, Mayfield, and Storm Ventures.