About Marketo
Marketo is a company based in San Jose (United States) founded in 2006 by Edward Bailey was acquired by Adobe in September 2018.. Marketo has raised $98.4 million across 8 funding rounds from investors including Adobe, IVP and InterWest. The company has 931 employees as of December 31, 2017. Marketo has completed 6 acquisitions, including Bizible, Crowd Factory and Insightera. Marketo offers products and services including Marketo Engage, Adobe Dynamic Chat, and Adobe Marketo Measure. Marketo operates in a competitive market with competitors including Braze, Capillary Technologies, Gupshup, CleverTap and MoEngage, among others.
- Headquarter San Jose, United States
- Employees 931 as on 31 Dec, 2017
- Founders Edward Bailey
- Stage Public
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Sectors
Technology
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Phone
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Website
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Social
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Products & Services of Marketo
Marketo offers a comprehensive portfolio of products and services, including Marketo Engage, Adobe Dynamic Chat, and Adobe Marketo Measure. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Automates campaigns and personalizes content for buyer engagement.
AI tool for faster customer interactions and sales acceleration.
Analyzes campaign impact on revenue and optimizes marketing efforts.
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Software Development Team
346 people
Sales and Marketing
145 people
Leadership Team
84 people
Data Analysis and Operations Team
67 people
Human Resources and Administration
63 people
Senior Team
53 people
Product Management Team
38 people
Operations Team
31 people
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Funding Insights of Marketo
Marketo has successfully raised a total of $98.4M across 8 strategic funding rounds. The most recent funding activity was a Post-IPO round of $11.74 million completed in December 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 8
- Last Round Post-IPO — $11.7M
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First Round
First Round
(15 Oct 2006)
- Investors Count 5
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec, 2013 | Amount | Post-IPO - Marketo | Valuation |
investors |
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| May, 2013 | Amount | Post-IPO - Marketo | Valuation |
investors |
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| Nov, 2011 | Amount | Series F - Marketo | Valuation | Battery Ventures |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Marketo
Marketo has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include Adobe, IVP and InterWest. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Growth in technology companies is supported through venture capital.
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Founded Year | Domain | Location | |
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Early-stage investing in IT and healthcare ventures.
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Founded Year | Domain | Location | |
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Mayfield is focused on AI innovation and venture capital investments.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Marketo
Marketo has strategically engaged in corporate development activities, having acquired 6 companies. Notable acquisitions include Bizible, Crowd Factory and Insightera. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Mobile A/B Testing to improve engagement and reduce churn
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2012 | ||||
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Marketing attribution analytics software is offered for sales revenue optimization.
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2011 | ||||
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Email analytics and sales tracking are integrated with CRM systems.
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2011 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Marketo
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Marketo Comparisons
Competitors of Marketo
Marketo operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Braze, Capillary Technologies, Gupshup, CleverTap and MoEngage, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
AI-based omnichannel customer engagement solutions are delivered to businesses.
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| domain | founded_year | HQ Location |
AI-powered loyalty management software is offered for enterprises.
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| domain | founded_year | HQ Location |
Tools for customer engagement across multiple channels are provided.
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| domain | founded_year | HQ Location |
Cloud-based customer engagement platform for messaging and analytics is utilized.
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| domain | founded_year | HQ Location |
Cross-channel customer engagement software is delivered through a cloud platform.
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| domain | founded_year | HQ Location |
AI-powered customer engagement and service solutions are delivered.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Marketo
Frequently Asked Questions about Marketo
When was Marketo founded?
Marketo was founded in 2006.
Where is Marketo located?
Marketo is headquartered in San Jose, United States. It is registered at San Jose, California, United States.
Who is the current CEO of Marketo?
Shantanu Narayen is the current CEO of Marketo.
Is Marketo a funded company?
Marketo is a funded company, having raised a total of $98.4M across 8 funding rounds to date. The company's 1st funding round was a Series F of $50M, raised on Oct 15, 2006.
How many employees does Marketo have?
As of Dec 31, 2017, the latest employee count at Marketo is 931.
What does Marketo do?
Marketo is a provider of a cloud-based marketing automation platform for businesses. It engages visitors on multiple channels, runs inbound marketing, helps in lead scoring lead management, content website personalization, and more. It also helps in visitor tracking, CRM tools integration, reporting analytics, and more. It automates email campaigns and provides social marketing apps such as purchase-sharing widgets, contests, polls, etc. Clients include Panasonic, Centurylink, Charles Schwab, and others. Monetizes through subscription-based pricing plans.
Who are the top competitors of Marketo?
Marketo's top competitors include Capillary Technologies, MoEngage and Exotel.
What products or services does Marketo offer?
Marketo offers Marketo Engage, Adobe Dynamic Chat, and Adobe Marketo Measure.
How many acquisitions has Marketo made?
Marketo has made 6 acquisitions, including Bizible, Crowd Factory, and Insightera.
Who are Marketo's investors?
Marketo has 7 investors. Key investors include Adobe, IVP, InterWest, Mayfield, and Storm Ventures.