About Crowd Factory
Crowd Factory is a Technology company based in San Francisco (United States) founded in 2009, and was acquired by Marketo in April 2012. SaaS platform for enterprise social campaign management is provided. Crowd Factory has raised $12.04 million across 2 funding rounds from investors including Marketo, Storm Ventures and Peninsula Ventures. The company was acqui-hired. Its focus areas include Enterprise Applications, MarketingTech and Social Media Marketing. Its legal entity is Crowd Factory Inc. Its competitors include Spredfast, Brand Networks and Salesforce Buddy Media; 3 of its 3 listed competitors have raised funding.
Company details
Founded in 2009 in San Francisco, United States, Crowd Factory functions as a SaaS social marketing platform targeted at enterprises. Campaign management tools, analytics, and dashboards are included, along with a social database for tracking influencers. Services are utilized by clients such as HBO, Universal, Billboard, The Golf Channel, Sony, and McAfee. The platform was acquired by Marketo.
- Headquarters San Francisco, United States
- Stage Acquired
- SectorsTechnology
- Website crowdfactory.com
- Social LinkedIn X
- Acquired by Marketo (Apr 2012)
- Legal Name Crowd Factory Inc
Funding Insights of Crowd Factory
Crowd Factory has successfully raised a total of $12.04M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $6.5 million completed in February 2011. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $12.04M
- Total Rounds 2
- Last Round Series A — $6.5M
- First Round $5.54M
(Mar 2009)
- Investors Count 3
All 2 funding rounds of Crowd Factory with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2011 | $6.5M | Series A | – | Storm Ventures, Peninsula Ventures | – |
| Mar 2009 | $5.54M | Seed | – | – | – |
4 investors in total: 4 institutional.
Investors in Crowd Factory
Crowd Factory has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Marketo, Storm Ventures and Peninsula Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital fund focused on multiple sectors | stormventures.com | Menlo Park, United States | ||
Early-stage US tech startups are invested in by Peninsula Ventures. | peninsulaventures.com | San Mateo, United States | ||
Early-stage US tech startups are invested in by HWVP. | hwvp.com | San Francisco, United States | ||
A cloud-based marketing automation platform is provided for businesses. | 2006 | marketo.com | San Jose, United States |
Investor details for Crowd Factory
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Crowd Factory
4 dated milestones of Crowd Factory across 3 years, from founding to its latest funding, stage changes and deals.
- Founded Crowd Factory is founded.
- Funding First funding round of $5.5M.
- Funding Latest funding round, Series A, of $6.5M.
- Exit Acquired by Marketo.
Competitors of Crowd Factory
Crowd Factory has 3 listed competitors in our database, 3 of them funded. They include Spredfast, Brand Networks and Salesforce Buddy Media.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| spredfast.com | 2008 | Austin, United States | $116.24M | 507 | Social media programs are managed, monitored, and measured at scale. | |
| bn.co | 2006 | Saint Paul, United States | $97.04M | 62 | Brand Networks is recognized for employee influencer marketing technology. | |
| buddymedia.com | 2007 | New York, United States | $92.02M | Social media marketing solutions |
Detailed competitors of Crowd Factory
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Crowd Factory
Websites that share an audience with Crowd Factory (crowdfactory.com).
Websites whose visitors overlap most with Crowd Factory. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| affinitycircles.com | 85% | View details | |||
| prospero.com | 24% | View details |
Top companies in MarketingTech
3 companies that operate in the same segment as Crowd Factory (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Frequently Asked Questions about Crowd Factory
Crowd Factory was founded in 2009.
Crowd Factory is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Crowd Factory is a funded company, having raised a total of $12.04M across 2 funding rounds to date. The company's 1st funding round was a Seed of $5.54M, raised on Mar 2009.
Founded in 2009 in San Francisco, United States, Crowd Factory functions as a SaaS social marketing platform targeted at enterprises. Campaign management tools, analytics, and dashboards are included, along with a social database for tracking influencers. Services are utilized by clients such as HBO, Universal, Billboard, The Golf Channel, Sony, and McAfee. The platform was acquired by Marketo.
Crowd Factory's top competitors include Brand Networks, Salesforce Buddy Media and Spredfast.
Crowd Factory has 4 investors. Key investors include Marketo, Storm Ventures, Peninsula Ventures, and HWVP.
Crowd Factory operates through Crowd Factory Inc.
Yes. Crowd Factory was acquired by Marketo in April 2012.