About Alenty
Alenty is a company based in Paris (France) founded in 2007 was acquired by AppNexus in June 2014.. Alenty offers products and services including Microsoft Invest, Deal Buying Tool, and Exclusive Audiences. Alenty operates in a competitive market with competitors including DoubleVerify, Confiant, AdXpose, GeoEdge and Veenome, among others.
- Headquarter Paris, France
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Sectors
Media & Entertainment
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Phone
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Website
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Social
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Products & Services of Alenty
Alenty offers a comprehensive portfolio of products and services, including Microsoft Invest, Deal Buying Tool, and Exclusive Audiences. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Platform for video advertising management and audience engagement optimization.
Tool for discovering and activating premium advertising deals programmatically.
Service to reach over a billion users via targeted data sets.
Funding Insights of Alenty
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Alenty
Alenty has secured backing from 1 investor. Prominent investors backing the company include AppNexus. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Programmatic advertising technology platform is provided for online trading.
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Venture capital is directed toward companies in multiple sectors.
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Investments & Acquisitions by Alenty
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Alenty
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Alenty Comparisons
Competitors of Alenty
Alenty operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as DoubleVerify, Confiant, AdXpose, GeoEdge and Veenome, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Ad verification solutions are delivered for digital media campaigns.
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Automated quality verification for display ad creatives is provided.
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Digital advertising is verified, optimized, and measured by AdXpose.
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| domain | founded_year | HQ Location |
Provides real-time ad security and quality control for publishers and platforms.
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| domain | founded_year | HQ Location |
Real-time video viewability Intelligence
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| domain | founded_year | HQ Location |
Pre-bid content rendering control technology is provided for ad viewability.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Alenty
When was Alenty founded?
Alenty was founded in 2007.
Where is Alenty located?
Alenty is headquartered in Paris, France.
What does Alenty do?
Alenty was founded in 2007 in Paris, France, within the online advertising sector. A system is offered to measure and optimize branding campaigns, informing advertisers and agencies about exposition efficiency. Support is provided to ad-networks and websites for revenue maximization via premium branding offerings. Acquisition by AppNexus took place in June 2014 for an undisclosed amount.
Who are the top competitors of Alenty?
Alenty's top competitors include DoubleVerify, Confiant and AdXpose.
What products or services does Alenty offer?
Alenty offers Microsoft Invest, Deal Buying Tool, and Exclusive Audiences.
Who are Alenty's investors?
Alenty has 1 investor. Key investors include AppNexus.
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