About Alenty
Alenty is a Media & Entertainment company based in Paris (France) founded in 2007, and was acquired by AppNexus in June 2014. Online branding advertising is measured and optimized by Alenty. The company was acqui-hired. Alenty offers products and services including Microsoft Invest, Deal Buying Tool, and Exclusive Audiences. Its focus areas include Enterprise Applications, AdTech, Ad Verification and Advertiser Centric.
Company details
Alenty was founded in 2007 in Paris, France, within the online advertising sector. A system is offered to measure and optimize branding campaigns, informing advertisers and agencies about exposition efficiency. Support is provided to ad-networks and websites for revenue maximization via premium branding offerings. Acquisition by AppNexus took place in June 2014 for an undisclosed amount.
- Headquarters Paris, France
- Stage Acquired
- SectorsMedia & Entertainment
- Website alenty.com
- Social LinkedIn X Facebook
- Acquired by AppNexus (Jun 2014)
Products & Services of Alenty
Alenty offers a comprehensive portfolio of products and services, including Microsoft Invest, Deal Buying Tool, and Exclusive Audiences.
Platform for video advertising management and audience engagement optimization.
Tool for discovering and activating premium advertising deals programmatically.
Service to reach over a billion users via targeted data sets.
Investors in Alenty
Alenty has secured backing from 1 investor. Prominent investors backing the company include AppNexus.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Programmatic advertising technology platform is provided for online trading. | 2007 | appnexus.com | New York, United States |
Investor details for Alenty
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Alenty
2 dated milestones of Alenty across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Alenty is founded.
- Exit Acquired by AppNexus.
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Frequently Asked Questions about Alenty
Alenty was founded in 2007.
Alenty is headquartered in Paris, France.
Alenty was founded in 2007 in Paris, France, within the online advertising sector. A system is offered to measure and optimize branding campaigns, informing advertisers and agencies about exposition efficiency. Support is provided to ad-networks and websites for revenue maximization via premium branding offerings. Acquisition by AppNexus took place in June 2014 for an undisclosed amount.
Alenty offers Microsoft Invest, Deal Buying Tool, and Exclusive Audiences.
Alenty has 1 investor. Key investors include AppNexus.
Yes. Alenty was acquired by AppNexus in June 2014.