About MediaGLU
MediaGLU is a Media & Entertainment company based in Baltimore (United States) founded in 2009, and was acquired by AppNexus in December 2014. Cross Device Targeting platform. MediaGLU offers products and services including Matching Engine. Its focus areas include Enterprise Applications, AdTech and Data Management Platform. Its legal entity is Mediaglu Inc. Its competitors include mParticle, Ubermedia and Acxiom; 2 of its 3 listed competitors have raised funding.
Company details
Founded in 2009 and based in Baltimore, United States, MediaGLU operates in the advertising technology sector. Online consumer behavior is analyzed across search, display, and social media channels. Devices such as desktops, mobiles, and tablets are linked to individual consumers through proprietary algorithms. This mapping supports programmatic media planning, targeting, and purchasing across devices. Insights on consumer engagement variations are provided, alongside evaluations of publisher and network performance.
- Headquarters Baltimore, United States
- Stage Acquired
- SectorsMedia & Entertainment
- Website mediaglu.com
- Social LinkedIn X
- Acquired by AppNexus (Dec 2014)
- Legal Name Mediaglu Inc.
Products & Services of MediaGLU
MediaGLU offers a comprehensive portfolio of products and services, including Matching Engine.
Tool that tracks users across devices for precise ad targeting.
Investors in MediaGLU
MediaGLU has secured backing from 1 investor. Prominent investors backing the company include AppNexus.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Programmatic advertising technology platform is provided for online trading. | 2007 | appnexus.com | New York, United States |
Investor details for MediaGLU
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Timeline of MediaGLU
2 dated milestones of MediaGLU across 5 years, from founding to its latest funding, stage changes and deals.
- Founded MediaGLU is founded.
- Exit Acquired by AppNexus.
Competitors of MediaGLU
MediaGLU has 3 listed competitors in our database, 2 of them funded. They include mParticle, Ubermedia and Acxiom.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mparticle.com | 2012 | New York, United States | $266.6M | 151 | Customer data is collected and connected via API-based platform. | |
| ubermedia.com | 2010 | Pasadena, United States | $38.1M | Cross-screen mobile audiences are targeted using location and social signals. | ||
| acxiom.com | 1969 | Little Rock, United States | Acxiom is engaged in providing data-driven marketing solutions. |
Detailed competitors of MediaGLU
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Verified entity values are shown only after access is granted.
Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as MediaGLU (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Frequently Asked Questions about MediaGLU
MediaGLU was founded in 2009.
MediaGLU is headquartered in Baltimore, United States. It is registered at Baltimore, Maryland, United States.
Founded in 2009 and based in Baltimore, United States, MediaGLU operates in the advertising technology sector. Online consumer behavior is analyzed across search, display, and social media channels. Devices such as desktops, mobiles, and tablets are linked to individual consumers through proprietary algorithms. This mapping supports programmatic media planning, targeting, and purchasing across devices. Insights on consumer engagement variations are provided, alongside evaluations of publisher and network performance.
MediaGLU offers Matching Engine.
MediaGLU has 1 investor. Key investors include AppNexus.
MediaGLU operates through Mediaglu Inc..
Yes. MediaGLU was acquired by AppNexus in December 2014.