About MLN Advertising
MLN Advertising is a company based in Baltimore (United States) founded in 2011 was acquired by AppNexus in December 2014.. MLN Advertising offers products and services including Mediaglu Matching Engine and Cookies and Tracking Tools. MLN Advertising operates in a competitive market with competitors including Criteo, RhythmOne, NextRoll, Unified and Mediaocean, among others.
- Headquarter Baltimore, United States
-
Sectors
Media & Entertainment
-
Phone
*********
-
Website
*********
-
Social
*********
- Legal Name Mediaglu Inc.
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Products & Services of MLN Advertising
MLN Advertising offers a comprehensive portfolio of products and services, including Mediaglu Matching Engine and Cookies and Tracking Tools. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Tool for tracking users and delivering targeted ads across devices.
System for analyzing non-personally identifiable data for ad optimization.
Funding Insights of MLN Advertising
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in MLN Advertising
MLN Advertising has secured backing from 1 investor. Prominent investors backing the company include AppNexus. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
Programmatic advertising technology platform is provided for online trading.
|
Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
|
Founded Year | Domain | Location | |
|
Startup ecosystems are ignited through strategic investments by Signite Partners.
|
Founded Year | Domain | Location | |
|
Venture capital is directed toward companies in multiple sectors.
|
Founded Year | Domain | Location | |
|
Venture capital is invested in cybersecurity, fintech, and AI startups.
|
Founded Year | Domain | Location |
Investments & Acquisitions by MLN Advertising
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
|
Bionic investment advisor platform
|
2016 | ||||
|
Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 | ||||
|
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 | ||||
|
Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 |
Financial Statements - MLN Advertising
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Mln Advertising Comparisons
Competitors of MLN Advertising
MLN Advertising operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Criteo, RhythmOne, NextRoll, Unified and Mediaocean, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
AI-driven ad campaigns are managed for personalization and optimization.
|
|
| domain | founded_year | HQ Location |
Audiences are connected to brands via cross-screen video advertising.
|
|
| domain | founded_year | HQ Location |
Provider of data-driven marketing technology for B2B and D2C businesses
|
|
| domain | founded_year | HQ Location |
Social media advertising services are delivered across digital platforms.
|
|
| domain | founded_year | HQ Location |
Advertising software and integration services are provided for enterprises.
|
|
| domain | founded_year | HQ Location |
Targeted ad placements are provided via an advertising network.
|
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
|
|
| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
|
|
| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
|
|
| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
|
Frequently Asked Questions about MLN Advertising
When was MLN Advertising founded?
MLN Advertising was founded in 2011.
Where is MLN Advertising located?
MLN Advertising is headquartered in Baltimore, United States. It is registered at Baltimore, Maryland, United States.
What does MLN Advertising do?
MLN Advertising was founded in 2011 in Baltimore, United States, focusing on the advertising technology sector. Cross-channel campaign management, attribution, and optimization solutions are provided for advertisers. Operations center on two products: MediaGlu, a platform for tracking and optimizing campaigns across media, and DataGlu, a real-time intelligence tool for campaign insights. MediaGlu was acquired by Appnexus in September 2014.
Who are the top competitors of MLN Advertising?
MLN Advertising's top competitors include Criteo, NextRoll and Mediaocean.
What products or services does MLN Advertising offer?
MLN Advertising offers Mediaglu Matching Engine and Cookies and Tracking Tools.
Who are MLN Advertising's investors?
MLN Advertising has 1 investor. Key investors include AppNexus.
Book a demo & talk to our team
Share a few details and we’ll reach out to schedule a session.