About Centerfield
Centerfield is a company based in El Segundo (United States) founded in 2011 was acquired by Platinum Equity in January 2020.. The company has 286 employees as of December 31, 2022. Centerfield has completed 6 acquisitions, including Brainjolt, Business.com and ConsumerVoice. Centerfield offers products and services including Marketing Services, Sales Services, and The Dugout™ Platform. Centerfield operates in a competitive market with competitors including The Trade Desk, Beeswax, Quantcast, Turn and Matomy, among others.
- Headquarter El Segundo, United States
- Employees 286 as on 31 Dec, 2022
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Sectors
Media & Entertainment
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Phone
*********
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Website
*********
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Social
*********
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
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Investors
Prospect Street
& 3 more
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Employee Count
286
as on Dec 31, 2022
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Investments & Acquisitions
Brainjolt
& 5 more
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Acquired by
Platinum Equity
(Jan 21, 2020)
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Products & Services of Centerfield
Centerfield offers a comprehensive portfolio of products and services, including Marketing Services, Sales Services, and The Dugout™ Platform. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Services for acquiring customers through digital media channels
Tools to activate and retain customers for brands
Platform for proprietary audience solutions and rapid launches
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Software Development Team
25 people
Sales and Marketing
22 people
Product Management Team
18 people
Leadership Team
15 people
Senior Team
13 people
Data Analysis and Operations Team
9 people
Human Resources and Administration
7 people
Operations Team
7 people
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Funding Insights of Centerfield
- Total Funding Total Funding
- Total Rounds 3
- Last Round Last Round
- First Round First Round
- Investors Count 3
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May, 2019 | Amount | Series B - Centerfield | Valuation | Falcon Investment Advisors |
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| Feb, 2017 | Amount | Debt – Conventional - Centerfield | Valuation |
investors |
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| Nov, 2015 | Amount | Seed - Centerfield | Valuation | H.I.G. Growth Partners |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Centerfield
Centerfield has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Prospect Street, Falcon Investment Advisors and H.I.G. Growth Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Strategic acquisitions are targeted by this private equity firm.
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Founded Year | Domain | Location | |
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Private equity and debt are provided across multiple sectors.
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Founded Year | Domain | Location | |
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Private equity investments are made in the United States.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Centerfield
Centerfield has strategically engaged in corporate development activities, having acquired 6 companies. Notable acquisitions include Brainjolt, Business.com and ConsumerVoice. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Multi-category products and services are aggregated online by ConsumerVoice.
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2019 | ||||
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Digital publishing platform to creates and distributes engaging content
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2013 | ||||
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Qualified calls are auctioned to advertisers via a real-time marketplace.
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2009 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Centerfield
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Centerfield Comparisons
Competitors of Centerfield
Centerfield operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as The Trade Desk, Beeswax, Quantcast, Turn and Matomy, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
DSP software is provided for ad campaign execution across channels.
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| domain | founded_year | HQ Location |
Custom bidding technology is provided for ad auction buyers.
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| domain | founded_year | HQ Location |
AI-driven data intelligence is provided for marketing solutions.
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| domain | founded_year | HQ Location |
Demand-side platform and data management for ad buying are provided.
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| domain | founded_year | HQ Location |
Performance marketing solutions are provided for publishers and advertisers.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Centerfield
Frequently Asked Questions about Centerfield
When was Centerfield founded?
Centerfield was founded in 2011 and raised its 1st funding round 4 years after it was founded.
Where is Centerfield located?
Centerfield is headquartered in El Segundo, United States. It is registered at El Segundo, California, United States.
How many employees does Centerfield have?
As of Dec 31, 2022, the latest employee count at Centerfield is 286.
What does Centerfield do?
Centerfield offers a real time bidding platform, clicks.net to buy and sell click or call ad units. Enables advertisers to set up a campaign and optimize it with targeting capabilities. Clicks.net automatically optimizes ad placements for publishers which helps maximize yield from each ad impression served. Offers search engine marketing technology called Dugout which uses big data to optimize marketing campaign.
Who are the top competitors of Centerfield?
Centerfield's top competitors include The Trade Desk, Beeswax and Viant.
What products or services does Centerfield offer?
Centerfield offers Marketing Services, Sales Services, and The Dugout™ Platform.
How many acquisitions has Centerfield made?
Centerfield has made 6 acquisitions, including Brainjolt, Business.com, and ConsumerVoice.
Who are Centerfield's investors?
Centerfield has 4 investors. Key investors include Prospect Street, Falcon Investment Advisors, H.I.G. Growth Partners, and Platinum Equity.
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