About Centerfield
Centerfield is a Media & Entertainment company based in El Segundo (United States) founded in 2011, and was acquired by Platinum Equity in January 2020. RTB enabled click and call traffic buying platform. The company has 286 employees. Centerfield has completed 6 acquisitions, including Brainjolt, Business.com and ConsumerVoice. Its website centerfield.com draws about 37 thousand monthly visits. Centerfield offers products and services including Marketing Services, Sales Services, and The Dugoutâ„¢ Platform. Its focus areas include Enterprise Applications, AdTech, Demand Side Platform and Cross-Device. Its competitors include The Trade Desk, Beeswax and Quantcast; 3 of its 3 listed competitors have raised funding.
Company details
Centerfield offers a real time bidding platform, clicks.net to buy and sell click or call ad units. Enables advertisers to set up a campaign and optimize it with targeting capabilities. Clicks.net automatically optimizes ad placements for publishers which helps maximize yield from each ad impression served. Offers search engine marketing technology called Dugout which uses big data to optimize marketing campaign.
- Headquarters El Segundo, United States
- Employees 286
- Stage Acquired
- SectorsMedia & Entertainment
- Website centerfield.com
- Social LinkedIn X
- Acquired by Platinum Equity (Jan 2020)
- InvestorsProspect Street
& 3 more
- Employee Count286
- Investments & AcquisitionsBrainjolt
& 5 more
- Acquired byPlatinum Equity
(Jan 2020)
Products & Services of Centerfield
Centerfield offers a comprehensive portfolio of products and services, including Marketing Services, Sales Services, and The Dugout™ Platform.
Services for acquiring customers through digital media channels
Tools to activate and retain customers for brands
Platform for proprietary audience solutions and rapid launches
Funding Insights of Centerfield
- Total Rounds 3
- Investors Count 3
All 3 funding rounds of Centerfield with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2019 | Series B | – | Falcon Investment Advisors | – | |
| Feb 2017 | $136M | Debt – Conventional | – | – | |
| Nov 2015 | Seed | – | H.I.G. Growth Partners | – |
4 investors in total: 4 institutional.
Investors in Centerfield
Centerfield has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Prospect Street, Falcon Investment Advisors and H.I.G. Growth Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Strategic acquisitions are targeted by this private equity firm. | 2000 | falconinvestments.com | Santa Barbara, United States | |
Private equity and debt are provided across multiple sectors. | 1988 | prospectstreet.com | New York, United States | |
Private equity investments are made in the United States. | higgrowth.com | Miami, United States | ||
Platinum Equity is engaged in private equity and credit investments. | platinumequity.com | Beverly Hills, United States |
Investor details for Centerfield
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Centerfield
161 people are tracked at Centerfield (43 in leadership, 118 in team); the tracked headcount is 286.
| Name | Role | Group |
|---|---|---|
Doug Murray | Director / Head Of Information Security | Leadership |
Michael Dim | VP Financial Accounting | Leadership |
Katie Baele | Director, Lifecycle Marketing | Leadership |
Dana Berardi | Vp, Media & Optimization | Leadership |
Brad Green | CFO | Leadership |
Yan Odnoralov | Director Of Engineering | Leadership |
Kris Barton | CEO | Leadership |
Avishan Hojat | President of Home Services | Leadership |
Aniketh Parmar | CTO | Leadership |
Rob Gabriele | Editorial Director | Leadership |
Leslie Tang | Director Of Product | Leadership |
Annie Kim | Editorial Director | Leadership |
Ryan McGonagill | Vp, Content | Leadership |
Steve Prestidge | President Of Business, Ecommerce, & Agency Services | Leadership |
Chad Lovell | President of Insurance | Leadership |
Andrew G. | Director Of SEO & Editorial | Leadership |
John Busby | Chief Marketing Officer | Leadership |
Ecca H. | Director Of Product Operations | Leadership |
Jaimie Clark | VP Of SEO | Leadership |
Oscar B. | Vp, Engineering | Leadership |
141 more people are available in the full profile.
Complete people profiles for Centerfield
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Centerfield
Centerfield has strategically engaged in corporate development activities, having acquired 6 companies. Notable acquisitions include Brainjolt, Business.com and ConsumerVoice.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Multi-category products and services are aggregated online by ConsumerVoice. | consumervoice.org | Austin, United States | 2019 | Aug 2025 | •••• | |
Digital publishing platform to creates and distributes engaging content | brainjoltmedia.com | Los Angeles, United States | 2013 | Nov 2024 | •••• | |
Qualified calls are auctioned to advertisers via a real-time marketplace. | datalot.com | Brooklyn, United States | 2009 | Jun 2021 | •••• | |
Coupons and deals are aggregated from partners for users. | savings.com | Los Angeles, United States | 2007 | Feb 2021 | •••• | |
Accounting and invoice software comparison platform for small businesses | business.com | Waltham, United States | 1999 | Feb 2021 | •••• | |
Digital marketing and sales services are provided for customer acquisition. | qologydirect.com | Fort Lauderdale, United States | 2008 | Jan 2017 | •••• |
Complete acquisition details for Centerfield
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Centerfield
10 dated milestones of Centerfield across 14 years, from founding to its latest funding, stage changes and deals.
- Founded Centerfield is founded.
- Funding First funding round.
- Acquisition Acquires Qology Direct.
- Funding Latest funding round, Series B,.
- Exit Acquired by Platinum Equity.
- Acquisition Acquires Savings.com.
- Acquisition Acquires Business.com.
- Acquisition Acquires Datalot.
- Acquisition Acquires Brainjolt.
- Acquisition Acquires ConsumerVoice.
Competitors of Centerfield
Centerfield has 3 listed competitors in our database, 3 of them funded. They include The Trade Desk, Beeswax and Quantcast.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| thetradedesk.com | 2009 | Ventura, United States | $82.5M | 3,115 | DSP software is provided for ad campaign execution across channels. | |
| beeswax.com | 2014 | New York, United States | $28.26M | 33 | Custom bidding technology is provided for ad auction buyers. | |
| quantcast.com | 2006 | San Francisco, United States | $61.7M | 366 | AI-driven data intelligence is provided for marketing solutions. |
Detailed competitors of Centerfield
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- Full competitor set
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- Benchmarks
- Competitive positioning
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Web traffic of Centerfield
The website of Centerfield (centerfield.com) receives about 37.4K visits a month.
- Monthly visits37.4K
▲ 44.5% vs previous month
Websites whose visitors overlap most with Centerfield. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| atlasholdingsllc.com | 100% | #1,455,803 | View details | ||
| riverstonellc.com | 98% | #3,840,094 | View details | ||
| clayton.com | 87% | 8.6K | #1,454,938 | View details | |
j3sg.com | j3sg.com | 76% | #5,207,230 | – | |
auto.everquote.com | auto.everquote.com | 70% | #47,731 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 7 similar websites and full traffic analytics for Centerfield
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 7 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as Centerfield (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Related news about Centerfield
Complete news archive for Centerfield
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Frequently Asked Questions about Centerfield
Centerfield was founded in 2011 and raised its 1st funding round 4 years after it was founded.
Centerfield is headquartered in El Segundo, United States. It is registered at El Segundo, California, United States.
Centerfield has 286 employees.
Centerfield offers a real time bidding platform, clicks.net to buy and sell click or call ad units. Enables advertisers to set up a campaign and optimize it with targeting capabilities. Clicks.net automatically optimizes ad placements for publishers which helps maximize yield from each ad impression served. Offers search engine marketing technology called Dugout which uses big data to optimize marketing campaign.
Centerfield's top competitors include The Trade Desk, Beeswax and Quantcast.
Centerfield offers Marketing Services, Sales Services, and The Dugoutâ„¢ Platform.
Centerfield has made 6 acquisitions, including Brainjolt, Business.com, and ConsumerVoice.
Centerfield has 4 investors. Key investors include Prospect Street, Falcon Investment Advisors, H.I.G. Growth Partners, and Platinum Equity.
Yes. Centerfield was acquired by Platinum Equity in January 2020.