Centerfield

El Segundo, United States Founded: 2011 • Age: 15 yrs Acquired By Platinum Equity
RTB enabled click and call traffic buying platform
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About Centerfield

Centerfield is a company based in El Segundo (United States) founded in 2011 was acquired by Platinum Equity in January 2020.. The company has 286 employees as of December 31, 2022. Centerfield has completed 6 acquisitions, including Brainjolt, Business.com and ConsumerVoice. Centerfield offers products and services including Marketing Services, Sales Services, and The Dugout™ Platform. Centerfield operates in a competitive market with competitors including The Trade Desk, Beeswax, Quantcast, Turn and Matomy, among others.

  • Headquarter El Segundo, United States
  • Employees 286 as on 31 Dec, 2022
  • Sectors
    Media & Entertainment
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Media & Entertainment → Marketing, Advertising & Adtech
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
  • Investors
  • Employee Count
    286

    as on Dec 31, 2022

  • Investments & Acquisitions
    Brainjolt

    & 5 more

  • Acquired by
    Platinum Equity

    (Jan 21, 2020)

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Products & Services of Centerfield

Centerfield offers a comprehensive portfolio of products and services, including Marketing Services, Sales Services, and The Dugout™ Platform. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Services for acquiring customers through digital media channels

Tools to activate and retain customers for brands

Platform for proprietary audience solutions and rapid launches

People of Centerfield
Headcount 1000-5000
Employee Profiles 168
Employee Profiles
People
Jeffrey Cohen
Software Engineering Manager
People
Christian Conrado
Media Buyer
People
Joanne Lee
Product Designer
People
Janos M. H. Sario
Media Buyer - Security

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Funding Insights of Centerfield

  • Total Funding
  • Total Rounds 3
  • Last Round
  • First Round
  • Investors Count 3
Date Amount Transaction Name Valuation Lead Investors Investors
May, 2019 Amount Series B - Centerfield Valuation Falcon Investment Advisors
Feb, 2017 Amount Debt – Conventional - Centerfield Valuation

investors

Nov, 2015 Amount Seed - Centerfield Valuation H.I.G. Growth Partners
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Centerfield

Centerfield has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Prospect Street, Falcon Investment Advisors and H.I.G. Growth Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
Strategic acquisitions are targeted by this private equity firm.
Founded Year Domain Location
Private equity and debt are provided across multiple sectors.
Founded Year Domain Location
Private equity investments are made in the United States.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Centerfield

Centerfield has strategically engaged in corporate development activities, having acquired 6 companies. Notable acquisitions include Brainjolt, Business.com and ConsumerVoice. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Multi-category products and services are aggregated online by ConsumerVoice.
2019
Digital publishing platform to creates and distributes engaging content
2013
Qualified calls are auctioned to advertisers via a real-time marketplace.
2009
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - Centerfield

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Centerfield Comparisons

Employees
+
Add Comparison
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Competitors of Centerfield

Centerfield operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as The Trade Desk, Beeswax, Quantcast, Turn and Matomy, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
DSP software is provided for ad campaign execution across channels.
domain founded_year HQ Location
Custom bidding technology is provided for ad auction buyers.
domain founded_year HQ Location
AI-driven data intelligence is provided for marketing solutions.
domain founded_year HQ Location
Demand-side platform and data management for ad buying are provided.
domain founded_year HQ Location
Performance marketing solutions are provided for publishers and advertisers.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Centerfield

Frequently Asked Questions about Centerfield

When was Centerfield founded?

Centerfield was founded in 2011 and raised its 1st funding round 4 years after it was founded.

Where is Centerfield located?

Centerfield is headquartered in El Segundo, United States. It is registered at El Segundo, California, United States.

How many employees does Centerfield have?

As of Dec 31, 2022, the latest employee count at Centerfield is 286.

What does Centerfield do?

Centerfield offers a real time bidding platform, clicks.net to buy and sell click or call ad units. Enables advertisers to set up a campaign and optimize it with targeting capabilities. Clicks.net automatically optimizes ad placements for publishers which helps maximize yield from each ad impression served. Offers search engine marketing technology called Dugout which uses big data to optimize marketing campaign.

Who are the top competitors of Centerfield?

Centerfield's top competitors include The Trade Desk, Beeswax and Viant.

What products or services does Centerfield offer?

Centerfield offers Marketing Services, Sales Services, and The Dugout™ Platform.

How many acquisitions has Centerfield made?

Centerfield has made 6 acquisitions, including Brainjolt, Business.com, and ConsumerVoice.

Who are Centerfield's investors?

Centerfield has 4 investors. Key investors include Prospect Street, Falcon Investment Advisors, H.I.G. Growth Partners, and Platinum Equity.

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