About Datalot
Datalot is a Technology company based in Brooklyn (United States) founded in 2009, and was acquired by Centerfield in June 2021. Qualified calls are auctioned to advertisers via a real-time marketplace. The company has 169 employees. Its website datalot.com draws about 43 thousand monthly visits. Datalot offers products and services including Digital Demand Generation, Consumer Qualification & Triage, and Analytics-Driven Consumer Routing. Its focus areas include Enterprise Applications, Sales Force Automation, Lead Generation and Contact Database. Its legal entity is Datalot Inc. Its competitors include ZoomInfo, Apollo and Clearbit; 3 of its 3 listed competitors have raised funding.
Company details
Datalot was founded in 2009 and is based in Brooklyn, United States. An auction marketplace is operated for advertisers to bid on qualified calls within the lead generation sector. A real-time call marketplace and contact center platform are provided. Requirements are posted by companies on the platform, after which potential leads are sourced, qualified through targeted questions, and delivered to company sales teams for follow-up.
- Headquarters Brooklyn, United States
- Employees 169
- Stage Acquired
- SectorsTechnology
- Website category Finance · Insurance
- Website datalot.com
- Social LinkedIn X Facebook
- Acquired by Centerfield (Jun 2021)
- Legal Name Datalot Inc
- InvestorsCenterfield
& 1 more
- Employee Count169
- Acquired byCenterfield
(Jun 2021)
Products & Services of Datalot
Datalot offers a comprehensive portfolio of products and services, including Digital Demand Generation, Consumer Qualification & Triage, and Analytics-Driven Consumer Routing.
Generates customized campaigns for transaction-ready insurance consumers.
Qualifies and routes consumers to appropriate insurance agents.
Optimizes consumer interactions based on data for better outcomes.
Funding Insights of Datalot
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of Datalot with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2017 | Private Equity Round | – | Lightyear Capital | – |
2 investors in total: 2 institutional.
Investors in Datalot
Datalot has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Centerfield and Lightyear Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity firm investing in financial services sector | lycap.com | New York, United States | ||
RTB enabled click and call traffic buying platform | 2011 | centerfield.com | El Segundo, United States |
Investor details for Datalot
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Datalot
19 people are tracked at Datalot (9 in leadership, 10 in team); the tracked headcount is 169.
| Name | Role | Group |
|---|---|---|
Kris Barton | CEO | Leadership |
John Busby | CMO | Leadership |
Brad Green | CFO | Leadership |
Anthony Bratti | President, Business & E-commerce Services | Leadership |
Brock Boser | Chief of Digital Brands | Leadership |
Michael Sorisi | Senior Director, National Insurance Sales | Leadership |
Kelly Greenfield | VP Of Media Partnerships | Leadership |
Jesse Z. | Senior Director Of Sales Operations | Leadership |
Muchoki Abrahams | Director, Media Buying | Leadership |
Eddie Choi | SVP, Sales Operations | Team |
Aniketh Parmar | EVP, Technology | Team |
Gena Romano | SVP, People Operations | Team |
Luanne Marek | SVP, Media | Team |
Kevin Miao | General Counsel | Team |
Avishan Hojat | SVP, Client Strategy | Team |
Chelsea Chapnick | Manager Of Retail Sales | Team |
Seth Lyon | Manager, Creative Strategy | Team |
Katte McNeil | Manager, Retail Account Management | Team |
Justin Schwartz | Operations Manager | Team |
Complete people profiles for Datalot
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Datalot
3 dated milestones of Datalot across 12 years, from founding to its latest funding, stage changes and deals.
- Founded Datalot is founded.
- Funding First funding round.
- Exit Acquired by Centerfield.
Competitors of Datalot
Datalot has 3 listed competitors in our database, 3 of them funded. They include ZoomInfo, Apollo and Clearbit.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| zoominfo.com | 2000 | Vancouver, United States | $32M | 3,540 | Contact databases and sales intelligence are supplied to businesses. | |
| apollo.io | 2015 | San Francisco, United States | $250.42M | 204 | Lead management platform with analytics and engagement tools is provided. | |
| clearbit.com | 2014 | San Francisco, United States | $2M | 139 | Business intelligence APIs are provided for lead generation and enrichment. |
Detailed competitors of Datalot
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Datalot
The website of Datalot (datalot.com) receives about 43K visits a month and ranks #1,359,911 among all websites worldwide, #5,159 in Insurance.
- Monthly visits43K
▲ 56.5% vs previous month
- Unique visitors3.6K
per month
- Global rank#1,359,911
among all websites
- Category rank#5,159
Finance · Insurance
- Bounce rate54%
- Pages per visit1.5
- Average visit2 min 02 sec
- DevicesDesktop 80% · Mobile 20%
Websites whose visitors overlap most with Datalot. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
foragentsonly.com | foragentsonly.com | 100% | #18,718 | – | |
allwebleads.com | allwebleads.com | 86% | #867,711 | – | |
mycoverageinfo.com | mycoverageinfo.com | 82% | #86,613 | – | |
livetransfers.com | livetransfers.com | 81% | #14,588,111 | – | |
| efinancial.com | 80% | #915,528 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 14 similar websites and full traffic analytics for Datalot
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 14 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Sales Force Automation
3 companies that operate in the same segment as Datalot (Sales Force Automation) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Sales prospecting and engagement tools are offered to enterprises. | 2011 | Atlanta, Georgia, United States | USD 246.48 M | 1,121 |
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Related news about Datalot
Complete news archive for Datalot
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Frequently Asked Questions about Datalot
Datalot was founded in 2009 and raised its 1st funding round 8 years after it was founded.
Datalot is headquartered in Brooklyn, United States. It is registered at Brooklyn, New York, United States.
Datalot has 169 employees.
Datalot was founded in 2009 and is based in Brooklyn, United States. An auction marketplace is operated for advertisers to bid on qualified calls within the lead generation sector. A real-time call marketplace and contact center platform are provided. Requirements are posted by companies on the platform, after which potential leads are sourced, qualified through targeted questions, and delivered to company sales teams for follow-up.
Datalot offers Digital Demand Generation, Consumer Qualification & Triage, and Analytics-Driven Consumer Routing.
Datalot has 2 investors. Key investors include Centerfield, and Lightyear Capital.
Datalot operates through Datalot Inc.
Yes. Datalot was acquired by Centerfield in June 2021.