About MiQ
MiQ is a company based in London (United Kingdom) founded in 2010 by Lee Puri and Gurman Hundal. MiQ has completed 2 acquisitions, including AirGrid and Grasp. MiQ offers products and services including Media Solutions, Analytics and Tech Solutions, Performance Solutions, and Advanced TV Solutions. MiQ operates in a competitive market with competitors including The Trade Desk, Beeswax, Quantcast, Matomy and Viant, among others.
- Headquarter London, United Kingdom
- Founders Lee Puri, Gurman Hundal
- SectorsTechnologyMedia & Entertainment
- Website category Business and Consumer Services · Marketing and Advertising
- Phone•••• ••••
- Website wearemiq.com
- Social LinkedIn X Facebook Instagram YouTube
- Legal Name Miq Digital Limited
- Date of Incorporation 21 Jul, 2010
- Jurisdiction LONDON, UNITED KINGDOM
- InvestorsBridgepoint Capital
& 1 more
- Investments & AcquisitionsAirGrid
& 1 more
Products & Services of MiQ
MiQ offers a comprehensive portfolio of products and services, including Media Solutions, Analytics and Tech Solutions, Performance Solutions, and Advanced TV Solutions.
Platform for programmatic media buying and campaign optimization
Tools for measuring and enhancing advertising performance
Services to improve efficiency and reduce costs in ads
Options for targeted TV advertising through technology
Apps and channels of MiQ
its YouTube channel MiQ has 844 subscribers and 30 videos.
Videos from MiQ
The most watched videos on MiQ's YouTube channel, MiQ (844 subscribers). Click a video to play it here.
More on MiQ.
Funding Insights of MiQ
- Total Rounds 2
- Investors Count 2
All 2 funding rounds of MiQ with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2022 | – | Private Equity Round | – | Bridgepoint Capital | – |
| Jun 2017 | – | Private Equity Round | – | ECI Partners | – |
2 investors in total: 2 institutional.
Investors in MiQ
MiQ has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Bridgepoint Capital and ECI Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Middle-market businesses up to €1 billion are acquired pan-Europe. | 1984 | bridgepoint.eu | Frankfurt, Germany | |
- | – | ecipartners.com | - |
Investor details for MiQ
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of MiQ
2 people are tracked at MiQ (2 in leadership).
| Name | Role | Group |
|---|---|---|
| Co-Founder | Leadership | |
| Co-Founder & CEO | Leadership |
Complete people profiles for MiQ
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by MiQ
MiQ has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include AirGrid and Grasp.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Grasp is focused on preventing errors in media buying. | grasp.gg | Paris, France | 2020 | Nov 2023 | •••• | |
Data integration and analytics software is offered for advertising management. | airgrid.io | London, United Kingdom | 2018 | Nov 2022 | •••• |
Complete acquisition details for MiQ
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Competitors of MiQ
MiQ operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as The Trade Desk, Beeswax, Quantcast, Matomy and Viant, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| thetradedesk.com | 2009 | Ventura, United States | $82.5M | 3,115 | DSP software is provided for ad campaign execution across channels. | |
| beeswax.com | 2014 | New York, United States | $28.26M | 33 | Custom bidding technology is provided for ad auction buyers. | |
| quantcast.com | 2006 | San Francisco, United States | $61.7M | 366 | AI-driven data intelligence is provided for marketing solutions. | |
| matomy.com | 2007 | Tel Aviv, Israel | $18M | – | Performance marketing solutions are provided for publishers and advertisers. | |
| viantinc.com | 1999 | Irvine, United States | $15.33M | 337 | Omnichannel demand side platform is provided for campaign optimization. | |
| appnexus.com | 2007 | New York, United States | $318.67M | 925 | Programmatic advertising technology platform is provided for online trading. | |
| yoyi.com.cn | 2007 | Beijing, China | $60M | – | Targeted online advertising solutions are delivered via a DSP platform. | |
| rocketfuel.com | 2008 | Redwood, United States | $60M | 761 | AI-based programmatic media buying is enabled through predictive analytics platform. | |
| turn.com | 2004 | Redwood, United States | $159.64M | 361 | Demand-side platform and data management for ad buying are provided. |
Detailed competitors of MiQ
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of MiQ
The website of MiQ (wearemiq.com) receives about 41.1K visits a month and ranks #708,948 among all websites worldwide, #3,139 in Marketing and Advertising.
- Monthly visits41.1K
▼ 17.1% vs previous month
- Unique visitors20.8K
per month
- Global rank#708,948
among all websites
- Category rank#3,139
Business and Consumer Services · Marketing and Advertising
- Bounce rate43%
- Pages per visit1.6
- Average visit18 sec
- DevicesDesktop 30% · Mobile 70%
Websites whose visitors overlap most with MiQ. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| nexxen.com | 100% | 42.8K | #909,403 | View details | |
| mrweb.com | 99% | 28.1K | #1,141,831 | View details | |
| exchangewire.com | 91% | 64K | #579,098 | View details | |
| digitalremedy.com | 91% | 8.7K | #2,486,059 | View details | |
pitchonnet.com | pitchonnet.com | 91% | – | #1,769,938 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 27 similar websites and full traffic analytics for MiQ
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 27 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Miq
Complete news archive for MiQ
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to MiQ
10 companies that operate in the same segment as MiQ (SME & Vertical Software), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Consumer intelligence-driven mobile marketing platform is provided for user acquisition. | 2005 | Singapore, Singapore | USD 10 M | USD 288.73 M | 618 | |
Business management software is offered for home service providers. | 2007 | Glendale, California, United States | USD 1.1 B | USD 960.97 M | 3,050 | |
Provider of cloud-based POS software solutions for businesses and service providers | 1999 | San Francisco, California, United States | USD 923 M | – | – | |
It offers a platform to schedule & manages appointments for beauty services | 2012 | San Francisco, California, United States | USD 168.82 M | – | – | |
Provider of SaaS-driven business management software for beauty salons and fitness centers | 2001 | San Luis Obispo, California, United States | USD 118.01 M | – | – | |
Meetings are scheduled via a cloud-based collaboration platform. | 2013 | Atlanta, Georgia, United States | USD 351.51 M | – | – | |
Machine learning-based tools are provided for DIY brand design creation. | 2014 | Tel Aviv, Israel | USD 70.6 M | – | – | |
Cloud-based software for visualizing municipal financial data is provided. | 2012 | Redwood City, California, United States | USD 182.12 M | USD 2.39 M | 90 | |
Online trading platforms and investment tools are provided by Samco. | 2015 | Mumbai, Maharashtra, India | USD 19.61 M | – | – | |
Predictive marketing and sales platform | 1990 | San Francisco, California, United States | USD 332.76 M | – | – |
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Frequently Asked Questions about MiQ
MiQ was founded in 2010 and raised its 1st funding round 7 years after it was founded.
MiQ is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Gurman Hundal is the current CEO of MiQ. They have also founded this company.
MiQ was established in 2010 in London, United Kingdom, as a provider of marketing intelligence platforms. Data from various sources is collected and processed using machine learning to generate business insights and predictive models. Marketing campaigns are managed through user segmentation, scoring, and targeting functions. Reports and visualizations are created from the analyzed data to support operational decisions in the marketing technology sector.
MiQ's top competitors include The Trade Desk, Beeswax and Viant.
MiQ offers Media Solutions, Analytics and Tech Solutions, Performance Solutions, and Advanced TV Solutions.
MiQ has 2 investors. Key investors include Bridgepoint Capital, and ECI Partners.
MiQ operates through Miq Digital Limited.