About Grasp
Grasp is a Media & Entertainment company based in Paris (France) founded in 2020 by Vincent Lechemin, Jessica Michen, Augustin Duval, and Pierre-Lou Dominjon, and was acquired by MiQ in November 2023. Grasp is focused on preventing errors in media buying. It operates on a SaaS (Software-as-a-Service) model. Its chief executive is Pierre-Lou Dominjon. Its website grasp.gg draws about 30 thousand monthly visits. Grasp offers products and services including Media Buying Safeguard System, Second Approver Module, and Excel Add-in Module. Its focus areas include Technology, Advertising Technology and Media Buying Solutions. Its legal entity is Grasp, Inc. Its competitors include The Trade Desk, Beeswax, Quantcast, Turn and Matomy and 5 more; 8 of its 10 listed competitors have raised funding.
Company details
Grasp is engaged in revolutionizing media buying through a technology-driven safeguard system. Errors in digital advertising, such as overspending, are addressed by implementing real-time alerts and governance tools. Coverage is provided across over 50 platforms, including social, search, programmatic, retail, and CRM. Solutions are designed to prevent over 400 types of human errors, ensuring compliance and operational excellence for data-savvy digital advertisers. Modules like Second Approver and Excel Add-in are offered to enhance quality assurance and media governance.
- Headquarters Paris, France
- Founders Vincent Lechemin, Jessica Michen, Augustin Duval, Pierre-Lou Dominjon
- Stage Acquired
- SectorsMedia & Entertainment
- Website category Business and Consumer Services · Marketing and Advertising
- Website grasp.gg
- Social LinkedIn
- Acquired by MiQ (Nov 2023)
- Legal Name Grasp, Inc.
Products & Services of Grasp
Grasp offers a comprehensive portfolio of products and services, including Media Buying Safeguard System, Second Approver Module, and Excel Add-in Module.
A system is provided to prevent media buying errors.
Dual-approval workflow is enforced to prevent campaign errors.
Preventive QA verifications are run on Excel files.
Investors in Grasp
Grasp has secured backing from 1 investor. Prominent investors backing the company include MiQ.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Marketing intelligence platform | 2010 | wearemiq.com | London, United Kingdom |
Investor details for Grasp
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- Complete investor list
- Round participation
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Verified entity values are shown only after access is granted.
People of Grasp
10 people are tracked at Grasp (6 in leadership, 4 in team).
| Name | Role | Group |
|---|---|---|
Vincent Lechemin | Co-Founder | Leadership |
Jessica Michen | Co-Founder | Leadership |
Augustin Duval | Co-Founder | Leadership |
Pierre-Lou Dominjon | Co-Founder & CEO | Leadership |
Carla Flores | Senior Client Partner @grasp | Leadership |
Côme Colin | Head Of Client Services | Leadership |
Olivier H. | Full Stack Engineer | Team |
Hugo Fouquet | Software Engineer | Team |
Pierre Vidal | Full Stack Engineer | Team |
Daria Roger | Senior Account Executive | Team |
Complete people profiles for Grasp
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Timeline of Grasp
2 dated milestones of Grasp across 3 years, from founding to its latest funding, stage changes and deals.
- Founded Grasp is founded.
- Exit Acquired by MiQ.
Competitors of Grasp
Grasp has 10 listed competitors in our database, 8 of them funded. They include The Trade Desk, Beeswax, Quantcast, Turn and Matomy, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| thetradedesk.com | 2009 | Ventura, United States | $82.5M | 3,115 | DSP software is provided for ad campaign execution across channels. | |
| beeswax.com | 2014 | New York, United States | $28.26M | 33 | Custom bidding technology is provided for ad auction buyers. | |
| quantcast.com | 2006 | San Francisco, United States | $61.7M | 366 | AI-driven data intelligence is provided for marketing solutions. | |
| turn.com | 2004 | Redwood, United States | $159.64M | 361 | Demand-side platform and data management for ad buying are provided. | |
| matomy.com | 2007 | Tel Aviv, Israel | $18M | – | Performance marketing solutions are provided for publishers and advertisers. | |
| viantinc.com | 1999 | Irvine, United States | $15.33M | 337 | Omnichannel demand side platform is provided for campaign optimization. | |
| wearemiq.com | 2010 | London, United Kingdom | – | 245 | Marketing intelligence platform | |
| centerfield.com | 2011 | El Segundo, United States | – | 286 | RTB enabled click and call traffic buying platform | |
| appnexus.com | 2007 | New York, United States | $318.67M | 925 | Programmatic advertising technology platform is provided for online trading. | |
| yoyi.com.cn | 2007 | Beijing, China | $60M | – | Targeted online advertising solutions are delivered via a DSP platform. |
Detailed competitors of Grasp
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Web traffic of Grasp
The website of Grasp (grasp.gg) receives about 29.7K visits a month and ranks #762,195 among all websites worldwide, #3,381 in Marketing and Advertising.
- Monthly visits29.7K
▼ 22.8% vs previous month
- Unique visitors14K
per month
- Global rank#762,195
among all websites
- Category rank#3,381
Business and Consumer Services · Marketing and Advertising
- Bounce rate35%
- Pages per visit2.4
- Average visit57 sec
- DevicesDesktop 43% Β· Mobile 57%
Websites whose visitors overlap most with Grasp. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| bureauveritas.fr | 100% | 120.3K | #404,914 | View details |
Top companies in Advertising & Marketing Tech
10 companies that operate in the same segment as Grasp (Advertising & Marketing Tech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
Platform offering mobile ad network software | 2007 | Bengaluru, Karnataka, India | USD 265.6 M | USD 268.38 M | 733 | |
AI-driven ad campaigns are managed for personalization and optimization. | 2005 | Paris, France | USD 59.97 M | USD 1.94 B | 3,510 | |
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Consumer intelligence-driven mobile marketing platform is provided for user acquisition. | 2005 | Singapore, Singapore | USD 10 M | USD 288.73 M | 618 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 | |
SSP software is offered to publishers for ad inventory sales. | 2006 | Redwood City, California, United States | USD 31 M | USD 282.93 M | 1,050 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | USD 73.11 M | 493 | |
Cloud based mobile marketing analytics and attribution platform | 2011 | San Francisco, California, United States | USD 1.3 B | – | 1,580 | |
Mobile advertising & monetization | 2007 | San Francisco, California, United States | USD 60.05 M | – | – |
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Related news about Grasp
Complete news archive for Grasp
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Frequently Asked Questions about Grasp
Grasp was founded in 2020.
Grasp is headquartered in Paris, France.
Pierre-Lou Dominjon is the current CEO of Grasp. They have also founded this company.
Grasp is engaged in revolutionizing media buying through a technology-driven safeguard system. Errors in digital advertising, such as overspending, are addressed by implementing real-time alerts and governance tools. Coverage is provided across over 50 platforms, including social, search, programmatic, retail, and CRM. Solutions are designed to prevent over 400 types of human errors, ensuring compliance and operational excellence for data-savvy digital advertisers. Modules like Second Approver and Excel Add-in are offered to enhance quality assurance and media governance.
Grasp's top competitors include The Trade Desk, Beeswax and Viant.
Grasp offers Media Buying Safeguard System, Second Approver Module, and Excel Add-in Module.
Grasp has 1 investor. Key investors include MiQ.
Grasp operates through Grasp, Inc..
Yes. Grasp was acquired by MiQ in November 2023.

