About Taykey
Taykey is a Media & Entertainment company based in Herzliya (Israel) founded in 2009, and was acquired by Innovid in November 2017. Real-time advertising targeting is automated using audience trends. Taykey has raised $32 million across 5 funding rounds from investors including Innovid, Whitecap Resources and Innovation Endeavors. Taykey offers products and services including Trend Advertising and Trend Intelligence. Its focus areas include Enterprise Applications, AdTech, Ad Network and Cross-Device. Its legal entity is Taykey, Inc.
Company details
Taykey was founded in 2009 in Herzliya, Israel, within the advertising technology sector. Data from thousands of online sources is mined to identify trends relevant to specific audiences. Real-time tools are provided to marketers for automated targeting and media buying. Insights are gathered to support advertising decisions, with operations focused on delivering trend-based solutions for brands.
- Headquarters Herzliya, Israel
- Stage Acquired
- SectorsMedia & Entertainment
- Website taykey.com
- Social LinkedIn X Facebook
- Acquired by Innovid (Nov 2017)
- Legal Name Taykey, Inc.
Products & Services of Taykey
Taykey offers a comprehensive portfolio of products and services, including Trend Advertising and Trend Intelligence.
Enables real-time ad alignment with audience trends for brands.
Offers in-depth analysis of real-time audience conversations.
Funding Insights of Taykey
Taykey has successfully raised a total of $32M across 5 strategic funding rounds. The most recent funding activity was a Series D round of $15 million completed in January 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $32M
- Total Rounds 5
- Last Round Series D — $15M
- Investors Count 7
All 5 funding rounds of Taykey with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2015 | $15M | Series D | – | Innovation Endeavors | |
| Jul 2013 | $6M | Series C | – | – | |
| Jun 2011 | $9M | Series B | – | – | |
| Jun 2010 | $2M | Series A | – | – | |
| Jul 2009 | Seed | – | – | – |
8 investors in total: 8 institutional.
Investors in Taykey
Taykey has secured backing from 8 investors, including venture fund and institutional investors. Prominent investors backing the company include Innovid, Whitecap Resources and Innovation Endeavors.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage technology investments are targeted by this venture capital firm. | innovationendeavors.com | Palo Alto, United States | ||
Marker LLC is engaged in intelligent investing in technology firms. | marker-llc.com | New York, United States | ||
Sequoia Capital is engaged in venture capital investments. | 1972 | sequoiacap.com | ||
Investment and partnership services for entrepreneurs in finance and growth support. | tenayacapital.com | |||
Early-stage investments in tech companies are made globally. | softbankvc.com | New York, United States | ||
Investment advisory services are offered by MSR Capital. | msrcapital.com | Labuan, Malaysia | ||
Whitecap Resources Inc. is engaged in oil and gas development. | 1994 | crescentpointenergy.com | Calgary, Canada | |
Connected TV video ad delivery platform | 2007 | innovid.com | New York, United States |
Investor details for Taykey
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Taykey
67 people are tracked at Taykey (39 in leadership, 28 in team).
| Name | Role | Group |
|---|---|---|
Ken Markus | Chief Operations Officer | Leadership |
Yuval Pemper | CTO | Leadership |
Guy Kuperman | Chief Strategy Officer | Leadership |
Ana Cabrera Perona | Director, Publisher Operations | Leadership |
Megan Garnett Coyle | Vice President Communications | Leadership |
Julieta Goldman | General Manager, Latam | Leadership |
Zvika Netter | CEO & Co-Founder | Leadership |
Soledad Seoane | Latam Finance Director | Leadership |
Avi Friedman | Director Of Engineering | Leadership |
Sigríður Vala Gunnarsdóttir | Senior Director Of Software Engineering | Leadership |
Patrick Rubin | Vp, Enterprise Sales | Leadership |
Matan Meshulam | Senior Director Of Product Management | Leadership |
Kevin O'Dowd | VP Of Product | Leadership |
Kristen Hsu | Director Of Product, Measurement | Leadership |
Allyson Villarreal (White) | Associate Vice President, Enterprise Sales | Leadership |
Noa Dotan | Director Of Employee Experience | Leadership |
Callum Guthrie | VP Product Management | Leadership |
Jelena L. | Associate Director, Legal Operations | Leadership |
Yifat Cooper | Senior Director, HR | Leadership |
Justine Vianne Lee | Senior Director, Learning & Development | Leadership |
47 more people are available in the full profile.
Complete people profiles for Taykey
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Taykey
4 dated milestones of Taykey across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Taykey is founded.
- Funding First funding round.
- Funding Latest funding round, Series D, of $15.0M.
- Exit Acquired by Innovid.
Web traffic of Taykey
Websites that share an audience with Taykey (taykey.com).
Websites whose visitors overlap most with Taykey. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
adotas.com | adotas.com | 100% | #8,704,596 | – | |
| poptip.com | 71% | View details | |||
pacificedgebiotech.com | pacificedgebiotech.com | 68% | – | ||
aeromobile.com | aeromobile.com | 49% | – |
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Frequently Asked Questions about Taykey
Taykey was founded in 2009.
Taykey is headquartered in Herzliya, Israel. It is registered at Herzliya, Central District, Israel.
Taykey is a funded company, having raised a total of $32M across 5 funding rounds to date.
Taykey was founded in 2009 in Herzliya, Israel, within the advertising technology sector. Data from thousands of online sources is mined to identify trends relevant to specific audiences. Real-time tools are provided to marketers for automated targeting and media buying. Insights are gathered to support advertising decisions, with operations focused on delivering trend-based solutions for brands.
Taykey offers Trend Advertising and Trend Intelligence.
Taykey has 8 investors. Key investors include Innovid, Whitecap Resources, Innovation Endeavors, Marker LLC, and Sequoia Capital.
Taykey operates through Taykey, Inc..
Yes. Taykey was acquired by Innovid in November 2017.