About Taykey
Taykey is a company based in Herzliya (Israel) founded in 2009 was acquired by Innovid in November 2017.. Taykey has raised $32 million across 5 funding rounds from investors including Innovid, Whitecap Resources and Innovation Endeavors. Taykey offers products and services including Trend Advertising and Trend Intelligence. Taykey operates in a competitive market with competitors including Taboola, EX.CO, OpenWeb, Supersonic and Verve, among others.
- Headquarter Herzliya, Israel
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Sectors
Media & Entertainment
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Phone
*********
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Website
*********
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Social
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- Legal Name Taykey, Inc.
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Products & Services of Taykey
Taykey offers a comprehensive portfolio of products and services, including Trend Advertising and Trend Intelligence. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Enables real-time ad alignment with audience trends for brands.
Offers in-depth analysis of real-time audience conversations.
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Software Development Team
15 people
Leadership Team
11 people
Product Management Team
10 people
Human Resources and Administration
9 people
Operations Team
7 people
Data Analysis and Operations Team
3 people
Sales and Marketing
3 people
Sr. Team
2 people
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Funding Insights of Taykey
Taykey has successfully raised a total of $32M across 5 strategic funding rounds. The most recent funding activity was a Series D round of $15 million completed in January 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 5
- Last Round Series D — $15.0M
- First Round First Round
- Investors Count 7
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan, 2015 | Amount | Series D - Taykey | Valuation | Innovation Endeavors | |
| Jul, 2013 | Amount | Series C - Taykey | Valuation |
investors |
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| Jun, 2011 | Amount | Series B - Taykey | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Taykey
Taykey has secured backing from 8 investors, including venture fund and institutional investors. Prominent investors backing the company include Innovid, Whitecap Resources and Innovation Endeavors. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Early-stage technology investments are targeted by this venture capital firm.
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Founded Year | Domain | Location | |
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Marker LLC is engaged in intelligent investing in technology firms.
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Founded Year | Domain | Location | |
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Sequoia Capital is engaged in venture capital investments.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Taykey
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Taykey
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Taykey Comparisons
Competitors of Taykey
Taykey operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Taboola, EX.CO, OpenWeb, Supersonic and Verve, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Ad network platform is utilized for content recommendations and monetization.
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| domain | founded_year | HQ Location |
Content management platform
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| domain | founded_year | HQ Location |
Cross-device ad network is provided for conversation-based advertising.
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| domain | founded_year | HQ Location |
Game publishing solutions are provided by Supersonic for developers.
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| domain | founded_year | HQ Location |
Privacy-first omni-channel advertising platform is provided for customer targeting.
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| domain | founded_year | HQ Location |
Adnetwork and performance marketing platform
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Taykey
When was Taykey founded?
Taykey was founded in 2009.
Where is Taykey located?
Taykey is headquartered in Herzliya, Israel. It is registered at Herzliya, Central District, Israel.
Is Taykey a funded company?
Taykey is a funded company, having raised a total of $32M across 5 funding rounds to date. The company's 1st funding round was a Series B of $9M, raised on Jul 09, 2009.
What does Taykey do?
Taykey was founded in 2009 in Herzliya, Israel, within the advertising technology sector. Data from thousands of online sources is mined to identify trends relevant to specific audiences. Real-time tools are provided to marketers for automated targeting and media buying. Insights are gathered to support advertising decisions, with operations focused on delivering trend-based solutions for brands.
Who are the top competitors of Taykey?
Taykey's top competitors include Taboola, Supersonic and EX.CO.
What products or services does Taykey offer?
Taykey offers Trend Advertising and Trend Intelligence.
Who are Taykey's investors?
Taykey has 8 investors. Key investors include Innovid, Whitecap Resources, Innovation Endeavors, Marker LLC, and Sequoia Capital.
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