About Krux
Krux is a Technology company based in San Francisco (United States) founded in 2010, and was acquired by Salesforce in October 2016. Cross-screen data is unified and analyzed for personalized marketing experiences. It operates in the Technology and Media & Entertainment sectors. Krux has raised $46 million across 3 funding rounds from investors including Salesforce, Accel and Temasek. Its focus areas include Enterprise Applications, Data as a Service, Individuals and Audience Profiles. Its competitors include mParticle, Alliance Data and Choozle; 2 of its 3 listed competitors have raised funding.
Company details
Krux was founded in 2010 in San Francisco, United States, as a provider in the data management sector. A cloud-based platform is utilized to integrate people data from diverse screens and sources into a unified individual profile. Preferences are analyzed through this data, enabling real-time activation across channels including desktop, mobile, social, display, web, and set-top devices for commerce, media, and marketing applications.
- Headquarters San Francisco, United States
- Stage Acquired
- SectorsTechnologyMedia & Entertainment
- Website krux.com
- Social LinkedIn X Facebook
- Acquired by Salesforce (Oct 2016)
- Total Equity Funding$46M (USD)
in 3 rounds
- Latest Funding Round$35M (USD), Series B
Jun 2014
- InvestorsSalesforce
& 8 more
- Acquired bySalesforce
(Oct 2016)
Funding Insights of Krux
Krux has successfully raised a total of $46M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $35 million completed in June 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $46M
- Total Rounds 3
- Last Round Series B — $35M
- Investors Count 8
All 3 funding rounds of Krux with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2014 | $35M | Series B | – | Sapphire Ventures | |
| Sep 2011 | $11M | Series A | – | – | |
| May 2010 | Seed | – | – | – |
9 investors in total: 9 institutional.
Investors in Krux
Krux has secured backing from 9 investors, including venture fund and institutional investors. Prominent investors backing the company include Salesforce, Accel and Temasek.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Accel is recognized as a leading venture capital firm. | 1983 | accel.com | Palo Alto, United States | |
An investment platform is provided for diverse sectors and geographies. | 1974 | temasek.com.sg | Singapore, Singapore | |
Venture capital firm partnering with enterprise software companies and early-stage funds. | sapphireventures.com | |||
Seed & early-stage VC firm investing in the US | tefunds.com | San Mateo, United States | ||
Global tech startups are invested in stage-agnostically by Visionnaire Ventures. | visionnaire.vc | San Francisco, United States | ||
Venture capital firm | idgcapital.com | New York, United States | ||
Early to mid-stage ventures are funded by the firm. | timewarner.com/company/time-warner-investments | New York, United States | ||
Tech focused Venture Capital firm investing globally | idgventures.com | San Francisco, United States | ||
Cloud-based CRM and collaboration solutions are provided for enterprises. | 1999 | salesforce.com | San Francisco, United States |
Investor details for Krux
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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People of Krux
2608 people are tracked at Krux (1134 in leadership, 12 in board & advisors, 1462 in team).
| Name | Role | Group |
|---|---|---|
Nabeel Khan | Senior Account Director | Leadership |
Deb Robbins | SVP & COO Heroku At Salesforce | Leadership |
Ashley Chavez | Enterprise Account Director | Leadership |
Deepika Gupta Sachdev | Partner Sales Manager, Alliances & Channels | Leadership |
Ivette Johnson | Salesforce Account Director, Retail & Consumer Goods | Leadership |
Suneetha Gonuguntla | Senior Director, Technical Support | Leadership |
Cedric Forestier | Regional Vice President | Salesforce Data, Marketing & Commerce Clouds | Leadership |
Depen Naran | Account Director | Leadership |
Patrick Shaw | Account Director | Leadership |
Girija Goleria | VP Of Global Distribution Strategy | Leadership |
Yaron Telem | Head Of Product | Leadership |
Robin L. Washington | President & Chief Operating and Financial Officer | Leadership |
Vivek Singh | Strategic Account Director | Leadership |
Sriram Dinavahi | Senior Vice President, Engineering | Leadership |
Shreyasi Roy | Director Of User Experience Design | Leadership |
Stephanie le Faucheur | Area Vice President | Leadership |
Derek Pountney | Vice President Of Sales, Telco | Leadership |
Jesse J. | Regional Vice President Of Sales | Leadership |
Justin Castello | Account Director | Leadership |
Alan Genesoto | Enterprise Account Director | Leadership |
2588 more people are available in the full profile.
Complete people profiles for Krux
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
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Timeline of Krux
4 dated milestones of Krux across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Krux is founded.
- Funding First funding round.
- Funding Latest funding round, Series B, of $35.0M.
- Exit Acquired by Salesforce.
Competitors of Krux
Krux has 3 listed competitors in our database, 2 of them funded. They include mParticle, Alliance Data and Choozle.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mparticle.com | 2012 | New York, United States | $266.6M | 151 | Customer data is collected and connected via API-based platform. | |
| alliancedata.com | 1996 | Plano, United States | 20,000 | Data-driven marketing, loyalty, and credit solutions are provided. | ||
| choozle.com | 2012 | Denver, United States | $29.91M | 84 | Real-time insights are captured for targeted visual media campaigns. |
Detailed competitors of Krux
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of Krux
Websites that share an audience with Krux (krux.com).
Websites whose visitors overlap most with Krux. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| audiencescience.com | 100% | 31.3K | #1,044,404 | View details | |
| lotame.com | 99% | 82.5K | #330,897 | View details | |
| bluekai.com | 86% | 1.1K | #14,859,027 | View details | |
| exchangewire.jp | 84% | #1,847,230 | View details | ||
hanleywood.com | hanleywood.com | 72% | #4,741,127 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 14 similar websites and full traffic analytics for Krux
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 14 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in MarketingTech
3 companies that operate in the same segment as Krux (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Related news about Krux
Complete news archive for Krux
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Frequently Asked Questions about Krux
Krux was founded in 2010.
Krux is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Krux is a funded company, having raised a total of $46M across 3 funding rounds to date.
Krux was founded in 2010 in San Francisco, United States, as a provider in the data management sector. A cloud-based platform is utilized to integrate people data from diverse screens and sources into a unified individual profile. Preferences are analyzed through this data, enabling real-time activation across channels including desktop, mobile, social, display, web, and set-top devices for commerce, media, and marketing applications.
Krux's top competitors include mParticle, Choozle and Alliance Data.
Krux has 9 investors. Key investors include Salesforce, Accel, Temasek, Sapphire Ventures, and The Entrepreneurs' Fund.
Yes. Krux was acquired by Salesforce in October 2016.