About Krux
Krux is a company based in San Francisco (United States) founded in 2010 was acquired by Salesforce in October 2016.. Krux has raised $46 million across 3 funding rounds from investors including Salesforce, Accel and Temasek. Krux operates in a competitive market with competitors including mParticle, Alliance Data, Choozle, Zefr and Ubermedia, among others.
- Headquarter San Francisco, United States
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Sectors
TechnologyMedia & Entertainment
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Phone
*********
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Website
*********
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Social
*********
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$46 M (USD)
in 3 rounds
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Latest Funding Round
$35 M (USD), Series B
Jun 11, 2014
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Investors
Salesforce
& 8 more
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Employee Count
Employee Count
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Acquired by
Salesforce
(Oct 03, 2016)
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Leadership Team
748 people
Sales and Marketing
575 people
Software Development Team
538 people
Product Management Team
143 people
Senior Team
89 people
Finance and Accounting
79 people
Data Analysis and Operations Team
42 people
Human Resources and Administration
41 people
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Funding Insights of Krux
Krux has successfully raised a total of $46M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $35 million completed in June 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Series B — $35.0M
- First Round First Round
- Investors Count 8
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun, 2014 | Amount | Series B - Krux | Valuation | Sapphire Ventures | |
| Sep, 2011 | Amount | Series A - Krux | Valuation |
investors |
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| May, 2010 | Amount | Seed - Krux | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Krux
Krux has secured backing from 9 investors, including venture fund and institutional investors. Prominent investors backing the company include Salesforce, Accel and Temasek. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Accel is recognized as a leading venture capital firm.
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Founded Year | Domain | Location | |
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An investment platform is provided for diverse sectors and geographies.
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Founded Year | Domain | Location | |
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Venture capital firm partnering with enterprise software companies and early-stage funds.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Krux
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Krux
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Krux Comparisons
Competitors of Krux
Krux operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as mParticle, Alliance Data, Choozle, Zefr and Ubermedia, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Customer data is collected and connected via API-based platform.
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| domain | founded_year | HQ Location |
Data-driven marketing, loyalty, and credit solutions are provided.
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| domain | founded_year | HQ Location |
Real-time insights are captured for targeted visual media campaigns.
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| domain | founded_year | HQ Location |
Cloud based video right management solution provider
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| domain | founded_year | HQ Location |
Cross-screen mobile audiences are targeted using location and social signals.
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| domain | founded_year | HQ Location |
Ad data management platform is provided to advertisers and publishers.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Krux
Frequently Asked Questions about Krux
When was Krux founded?
Krux was founded in 2010.
Where is Krux located?
Krux is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Is Krux a funded company?
Krux is a funded company, having raised a total of $46M across 3 funding rounds to date.
What does Krux do?
Krux was founded in 2010 in San Francisco, United States, as a provider in the data management sector. A cloud-based platform is utilized to integrate people data from diverse screens and sources into a unified individual profile. Preferences are analyzed through this data, enabling real-time activation across channels including desktop, mobile, social, display, web, and set-top devices for commerce, media, and marketing applications.
Who are Krux's investors?
Krux has 9 investors. Key investors include Salesforce, Accel, Temasek, Sapphire Ventures, and The Entrepreneurs' Fund.
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