About Addy
Addy is a Media & Entertainment company based in New York (United States) founded in 2010, and was acquired by GroundTruth in March 2021. Provider of self service ad marketplace. Addy has raised $300 thousand across 1 funding round from investors including GroundTruth. The company has 231 employees. Addy offers products and services including Addy Platform and Digital Campaign Service. Its focus areas include Enterprise Applications, AdTech, Ad Exchange and Cross-Device. Its legal entity is xAd, Inc. Its competitors include Rubicon Project, OpenX and 33Across; 3 of its 3 listed competitors have raised funding.
Company details
Addy was founded in 2010 and is based in New York, United States. A self-service platform is operated in the advertising sector, where tools are offered to small and medium-sized businesses for discovering, comparing, purchasing, placing, and running local ad campaigns at reduced rates. Media owners are enabled to generate revenue by listing and selling advertisements on the marketplace.
- Headquarters New York, United States
- Employees 231
- Stage Acquired
- SectorsMedia & Entertainment
- Email••••••••
- Phone•••• ••••
- Website addy.co
- Social LinkedIn X
- Acquired by GroundTruth (Mar 2021)
- Legal Name Xad, Inc.
- Total Equity Funding$300K (USD)
in 1 rounds
- Latest Funding Round$300K (USD), Angel Round
Sep 2013
- Investors
- Employee Count231
- Acquired byGroundTruth
(Mar 2021)
Products & Services of Addy
Addy offers a comprehensive portfolio of products and services, including Addy Platform and Digital Campaign Service.
Tool for buying and managing ads across various media channels
Service for creating and targeting digital ads for businesses
Funding Insights of Addy
Addy has successfully raised a total of $300K through 1 strategic funding round. The most recent funding activity was a Angel Round of $300 thousand completed in September 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $300,000
- Total Rounds 1
- Last Round Angel Round — $300,000
- First Round $300,000
(Sep 2013)
All 1 funding rounds of Addy with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2013 | $300,000 | Angel Round | – | – | – |
1 investors in total: 1 institutional.
Investors in Addy
Addy has secured backing from 1 investor. Prominent investors backing the company include GroundTruth.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
A location analytics platform for marketing applications is provided. | 2003 | groundtruth.com | New York, United States |
Investor details for Addy
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Addy
4 people are tracked at Addy (3 in leadership, 1 in team); the tracked headcount is 231.
| Name | Role | Group |
|---|---|---|
Matt Knight | Head of Engineering & Development | Leadership |
Amy Carse | Director Of Client Services | Leadership |
Wayne Goodison | Certified Media Partner And Consultant | Leadership |
Brittany Longenbach | Business Development Strategist | Team |
Complete people profiles for Addy
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Addy
3 dated milestones of Addy across 11 years, from founding to its latest funding, stage changes and deals.
- Founded Addy is founded.
- Funding First funding round of $300K.
- Exit Acquired by GroundTruth.
Competitors of Addy
Addy has 3 listed competitors in our database, 3 of them funded. They include Rubicon Project, OpenX and 33Across.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| rubiconproject.com | 2007 | Los Angeles, United States | $46M | 665 | Provides a platform for buying and selling ad inventory | |
| openx.com | 2007 | Pasadena, United States | $85M | 336 | Programmatic ad exchange connects publishers with advertisers via RTB platform. | |
| 33across.com | 2007 | New York, United States | $25.65M | Publisher monetization and revenue platform |
Detailed competitors of Addy
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Addy
The website of Addy (addy.co) receives about 5.7K visits a month.
- Monthly visits5.7K
▲ 12.5% vs previous month
Websites whose visitors overlap most with Addy. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
aaf.org | aaf.org | 100% | #644,253 | – | |
| adintime.com | 65% | 51.6K | #637,417 | View details | |
| neustarlocaleze.biz | 40% | #1,564,930 | View details | ||
urbandictionary.com | urbandictionary.com | 40% | #5,511 | – | |
simplifiedbybobbie.com | simplifiedbybobbie.com | 29% | – |
Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as Addy (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Frequently Asked Questions about Addy
Addy was founded in 2010 and raised its 1st funding round 3 years after it was founded.
Addy is headquartered in New York, United States. It is registered at New York, New York, United States.
Addy is a funded company, having raised a total of $300K across 1 funding round to date. The company's 1st funding round was a Angel Round of $300K, raised on Sep 2013.
Addy has 231 employees.
Addy was founded in 2010 and is based in New York, United States. A self-service platform is operated in the advertising sector, where tools are offered to small and medium-sized businesses for discovering, comparing, purchasing, placing, and running local ad campaigns at reduced rates. Media owners are enabled to generate revenue by listing and selling advertisements on the marketplace.
Addy's top competitors include Rubicon Project, OpenX and 33Across.
Addy offers Addy Platform and Digital Campaign Service.
Addy has 1 investor. Key investors include GroundTruth.
Addy operates through Xad, Inc..
Yes. Addy was acquired by GroundTruth in March 2021.