About Addy
Addy is a company based in New York (United States) founded in 2010 was acquired by GroundTruth in March 2021.. Addy has raised $300 thousand across 1 funding round from investors including GroundTruth. The company has 231 employees as of December 31, 2021. Addy offers products and services including Addy Platform and Digital Campaign Service. Addy operates in a competitive market with competitors including Rubicon Project, OpenX, 33Across, DoubleClick By Google and NYiax, among others.
- Headquarter New York, United States
- Employees 231 as on 31 Dec, 2021
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Sectors
Media & Entertainment
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Xad, Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$300 K (USD)
in 1 rounds
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Latest Funding Round
$300 K (USD), Angel Round
Sep 23, 2013
- Investors
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Employee Count
231
as on Dec 31, 2021
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Acquired by
GroundTruth
(Mar 30, 2021)
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Products & Services of Addy
Addy offers a comprehensive portfolio of products and services, including Addy Platform and Digital Campaign Service. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Tool for buying and managing ads across various media channels
Service for creating and targeting digital ads for businesses
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Software Development Team
1 people
Leadership Team
1 people
Sales and Marketing
1 people
Certified Team
1 people
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Funding Insights of Addy
Addy has successfully raised a total of $300K through 1 strategic funding round. The most recent funding activity was a Angel Round round of $300 thousand completed in September 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 1
- Last Round Angel Round — $300,000
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First Round
First Round
(23 Sep 2013)
- Investors Count Investors Count
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep, 2013 | Amount | Angel Round - Addy | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Addy
Addy has secured backing from 1 investor. Prominent investors backing the company include GroundTruth. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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A location analytics platform for marketing applications is provided.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Addy
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Addy
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Addy Comparisons
Competitors of Addy
Addy operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Rubicon Project, OpenX, 33Across, DoubleClick By Google and NYiax, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Provides a platform for buying and selling ad inventory
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| domain | founded_year | HQ Location |
Programmatic ad exchange connects publishers with advertisers via RTB platform.
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| domain | founded_year | HQ Location |
Publisher monetization and revenue platform
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| domain | founded_year | HQ Location |
Premium ad exchange and ad server
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| domain | founded_year | HQ Location |
Ad exchange software is provided for media buying and reconciliation.
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| domain | founded_year | HQ Location |
SSP and ad exchange services for targeted advertising are provided.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Addy
When was Addy founded?
Addy was founded in 2010 and raised its 1st funding round 3 years after it was founded.
Where is Addy located?
Addy is headquartered in New York, United States. It is registered at New York, New York, United States.
Is Addy a funded company?
Addy is a funded company, having raised a total of $300K across 1 funding round to date. The company's 1st funding round was a Angel Round of $300K, raised on Sep 23, 2013.
How many employees does Addy have?
As of Dec 31, 2021, the latest employee count at Addy is 231.
What does Addy do?
Addy was founded in 2010 and is based in New York, United States. A self-service platform is operated in the advertising sector, where tools are offered to small and medium-sized businesses for discovering, comparing, purchasing, placing, and running local ad campaigns at reduced rates. Media owners are enabled to generate revenue by listing and selling advertisements on the marketplace.
Who are the top competitors of Addy?
Addy's top competitors include Rubicon Project, OpenX and 33Across.
What products or services does Addy offer?
Addy offers Addy Platform and Digital Campaign Service.
Who are Addy's investors?
Addy has 1 investor. Key investors include GroundTruth.
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