LoopMe

London, United Kingdom Founded: 2012 • Age: 14 yrs Acquired By Mayfair
Mobile ad campaigns are optimized using AI and big data.
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About LoopMe

LoopMe is a company based in London (United Kingdom) founded in 2012 was acquired by Mayfair in January 2022. It operates as a AI-as-a-Service, and Two-Sided Marketplace. LoopMe has raised $57.91 million across 9 funding rounds from investors including Harbert Management, BGF and Fund for Technological Internet Companies. The company has 59 employees as of January 31, 2022. LoopMe has completed 2 acquisitions, including Chartboost and Zynga. LoopMe offers products and services including Intelligent Marketplace, PurchaseLoop, AMP Audience & Measurement Platform, Chartboost, and Premium Deals Library. LoopMe operates in a competitive market with competitors including Adobe, Flurry, Integral Ad Science, Singular and CreativeX, among others.

  • Headquarter London, United Kingdom
  • Employees 59 as on 31 Jan, 2022
  • Sectors
    Media & Entertainment
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Loopme
Operational Areas
Media & Entertainment → Marketing, Advertising & Adtech
Media & Entertainment → Marketing, Advertising & Adtech
Key Metrics
  • Annual Revenue
    $40.33 M (USD)
    0
    as on Dec 31, 2018
  • Net Profit
    $-5.27 M (USD)
    0
    as on Dec 31, 2018
  • EBITDA
  • Total Equity Funding
    $57.91 M (USD)

    in 9 rounds

  • Latest Funding Round
    $1.09 M (USD), Series B

    Dec 03, 2021

  • Investors
  • Employee Count
    59

    as on Jan 31, 2022

  • Investments & Acquisitions
    Chartboost

    & 1 more

  • Acquired by
    Mayfair

    (Jan 14, 2022)

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Products & Services of LoopMe

LoopMe offers a comprehensive portfolio of products and services, including Intelligent Marketplace, PurchaseLoop, AMP Audience & Measurement Platform, Chartboost, and Premium Deals Library. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

A sustainable marketplace for efficient programmatic advertising solutions.

AI-driven tool optimizing consumer sentiment and campaign performance.

Platform offering custom audiences and consumer insights solutions.

Platform enhancing in-app monetization with higher CPMs rates.

Library providing curated inventory for high-performing ad deals.

People of LoopMe
Headcount 200-500
Employee Profiles 118
Board Members and Advisors 9
Employee Profiles
People
Puneeth Nikin
Lead Data Analyst - Commercial Finance
People
Joyce Bacqueyrisses
VP, Client Services
People
Simon Stone
GM, International
People
Josh Lax
Vice President Global Talent

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Board Members and Advisors
people
Mainardo De Nardis
Data Advisory Board Member
people
Sarah Ledwidge
Board Observer
people
Bertie Aykroyd
Board Member
people
Daniel Sasaki
Board Member

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Funding Insights of LoopMe

LoopMe has successfully raised a total of $57.91M across 9 strategic funding rounds. The most recent funding activity was a Series B round of $1.09 million completed in December 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 9
  • Last Round Series B — $1.1M
  • First Round

    (16 Jan 2013)

  • Investors Count 5
Date Amount Transaction Name Valuation Lead Investors Investors
Dec, 2021 Amount Series B - LoopMe Valuation

investors

Jun, 2021 Amount Series B - LoopMe Valuation

investors

Oct, 2019 Amount Series B - LoopMe Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in LoopMe

LoopMe has secured backing from 6 investors, including venture fund investors. Prominent investors backing the company include Harbert Management, BGF and Fund for Technological Internet Companies. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
Early & Growth stage tech & offline focused VC firm funding companies in the UK & Ireland
Founded Year Domain Location
Funding for technological internet companies and related services.
Founded Year Domain Location
Multiple sectors are invested in by OpenOcean venture capital fund.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by LoopMe

LoopMe has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Chartboost and Zynga. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Ads monetization platform based on mobile games
2011
Casual games developer and publisher for mobile and web platforms
2007
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - LoopMe

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Loopme Comparisons

Employees
+
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Competitors of LoopMe

LoopMe operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Adobe, Flurry, Integral Ad Science, Singular and CreativeX, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
AI-powered platform manages marketing creatives and customer journeys.
domain founded_year HQ Location
Mobile application analytics solutions are offered by Flurry.
domain founded_year HQ Location
AI powered ad fraud detection software
domain founded_year HQ Location
Marketing data is unified and ROI is analyzed across channels.
domain founded_year HQ Location
Ad creative analytics are delivered via an automated measurement platform.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Loopme

Frequently Asked Questions about LoopMe

When was LoopMe founded?

LoopMe was founded in 2012 and raised its 1st funding round 1 year after it was founded.

Where is LoopMe located?

LoopMe is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

Is LoopMe a funded company?

LoopMe is a funded company, having raised a total of $57.91M across 9 funding rounds to date. The company's 1st funding round was a Series B of $14.78M, raised on Jan 16, 2013.

How many employees does LoopMe have?

As of Jan 31, 2022, the latest employee count at LoopMe is 59.

What is the annual revenue of LoopMe?

Annual revenue of LoopMe is $40.33M as on Dec 31, 2018.

What does LoopMe do?

LoopMe is established as a global leader in brand performance, focusing on redefining advertising within the digital and app ecosystem. Solutions are provided for brands, agencies, publishers, and platforms through AI-driven technologies. The Intelligent Marketplace is designed to enhance efficiency for supply and demand partners. PurchaseLoop, an AI-powered tool, is utilized to optimize consumer sentiment and campaign outcomes. Additionally, the AMP Audience Measurement Platform is offered for custom audience creation and insights. Chartboost, an in-app monetization platform, is integrated to drive higher CPMs and fill rates. Services are extended across various sectors, including political advertising and creative studio solutions.

Who are the top competitors of LoopMe?

LoopMe's top competitors include Adobe, Singular and CreativeX.

What products or services does LoopMe offer?

LoopMe offers Intelligent Marketplace, PurchaseLoop, AMP Audience & Measurement Platform, Chartboost, and Premium Deals Library.

How many acquisitions has LoopMe made?

LoopMe has made 2 acquisitions, including Chartboost, and Zynga.

Who are LoopMe's investors?

LoopMe has 6 investors. Key investors include Harbert Management, BGF, Fund for Technological Internet Companies, OpenOcean, and HV Capital.

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