About LoopMe
LoopMe is a Media & Entertainment company based in London (United Kingdom) founded in 2012, and was acquired by Mayfair in January 2022. Mobile ad campaigns are optimized using AI and big data. It operates on a AI-as-a-Service and Two-Sided Marketplace model. LoopMe has raised $57.91 million across 9 funding rounds from investors including Harbert Management, BGF and Fund for Technological Internet Companies. The company has 59 employees. LoopMe has completed 2 acquisitions, including Chartboost and Zynga. Its website loopme.com draws about 81 thousand monthly visits. LoopMe offers products and services including Intelligent Marketplace, PurchaseLoop, AMP Audience & Measurement Platform, Chartboost, and Premium Deals Library. Its focus areas include Technology, Advertising Technology and Programmatic Advertising.
Company details
LoopMe is established as a global leader in brand performance, focusing on redefining advertising within the digital and app ecosystem. Solutions are provided for brands, agencies, publishers, and platforms through AI-driven technologies. The Intelligent Marketplace is designed to enhance efficiency for supply and demand partners. PurchaseLoop, an AI-powered tool, is utilized to optimize consumer sentiment and campaign outcomes. Additionally, the AMP Audience Measurement Platform is offered for custom audience creation and insights. Chartboost, an in-app monetization platform, is integrated to drive higher CPMs and fill rates. Services are extended across various sectors, including political advertising and creative studio solutions.
- Annual Revenue$40.33 M (USD)as on Dec 31, 2018
- Net Profit-$5.27 M (USD)as on Dec 31, 2018
- Total Equity Funding$57.91M (USD)
in 9 rounds
- Latest Funding Round$1.09M (USD), Series B
Dec 2021
- InvestorsHarbert Management
& 5 more
- Employee Count59
- Investments & AcquisitionsChartboost
& 1 more
- Acquired byMayfair
(Jan 2022)
Products & Services of LoopMe
LoopMe offers a comprehensive portfolio of products and services, including Intelligent Marketplace, PurchaseLoop, AMP Audience & Measurement Platform, Chartboost, and Premium Deals Library.
A sustainable marketplace for efficient programmatic advertising solutions.
AI-driven tool optimizing consumer sentiment and campaign performance.
Platform offering custom audiences and consumer insights solutions.
Platform enhancing in-app monetization with higher CPMs rates.
Library providing curated inventory for high-performing ad deals.
Funding Insights of LoopMe
LoopMe has successfully raised a total of $57.91M across 9 strategic funding rounds. The most recent funding activity was a Series B round of $1.09 million completed in December 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $57.91M
- Total Rounds 9
- Last Round Series B — $1.09M
- First Round $500,000
(Jan 2013)
- Investors Count 5
All 9 funding rounds of LoopMe with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2021 | $1.09M | Series B | – | – | – |
| Jun 2021 | Series B | – | – | – | |
| Oct 2019 | $14.78M | Series B | – | – | – |
| Oct 2018 | $17M | Series C | – | BGF | |
| Mar 2017 | $10M | Series A | – | Impulse VC, Harbert Management | – |
| Oct 2016 | $4.54M | Series A | – | – | – |
| Dec 2015 | $7M | Series A | – | OpenOcean, HV Capital | – |
| May 2014 | $3M | Series A | – | OpenOcean, HV Capital | – |
| Jan 2013 | $500,000 | Seed | – | – | – |
6 investors in total: 6 institutional.
Investors in LoopMe
LoopMe has secured backing from 6 investors, including venture fund investors. Prominent investors backing the company include Harbert Management, BGF and Fund for Technological Internet Companies.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early & Growth stage tech & offline focused VC firm funding companies in the UK & Ireland | bgf.co.uk | Belfast, United Kingdom | ||
Funding for technological internet companies and related services. | impulsevc.com | |||
Multiple sectors are invested in by OpenOcean venture capital fund. | openocean.vc | Helsinki, Finland | ||
Infrastructure, hedge, private equity, and debt fund focused on multiple sectors | 1993 | harbert.net | Birmingham, United States | |
Venture capital funding is provided to digital company founders. | hvcapital.com | Munich, Germany | ||
UK private equity investments are managed by Mayfair firm. | mayfairequity.com | London, United Kingdom |
Investor details for LoopMe
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of LoopMe
127 people are tracked at LoopMe (45 in leadership, 9 in board & advisors, 73 in team); the tracked headcount is 59.
| Name | Role | Group |
|---|---|---|
Joyce Bacqueyrisses | VP, Client Services | Leadership |
Josh Lax | Vice President Global Talent | Leadership |
Charlotte Forsyth | VP, People | Leadership |
Kavitha Gadde | VP, Account Management | Leadership |
Kyle Grymonprez | VP, Engineering | Leadership |
James Parker | Head, APAC | Leadership |
Jeff Carlson | VP, Product Management | Leadership |
Elizaveta Mironenko | Senior Director, CS Operations | Leadership |
Liz Pinckert | VP, Supply | Leadership |
Rob Cukierman | Chief Product Officer | Leadership |
Andrew Small | CFO | Leadership |
Stephen Upstone | CEO, Founder and Board Member | Leadership |
Marco Van De Bergh | CTO, Founder and Board Member | Leadership |
Tatiana Rohulchyk | Head Of Publisher Operation Team | Leadership |
David Barker | VP, Product | Leadership |
Paolo Cerroni | VP, Legal | Leadership |
Gregg Rogers | Sr Director, Platforms & Curation | Leadership |
Slava Taraskin | VP, Business Development | Leadership |
Brittany Virani | Global Partnerships Director | Leadership |
Michał Bagrowski | Director Of Devops | Leadership |
107 more people are available in the full profile.
Complete people profiles for LoopMe
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by LoopMe
LoopMe has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Chartboost and Zynga.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Ads monetization platform based on mobile games | chartboost.com | San Francisco, United States | 2011 | Dec 2024 | •••• | |
Casual games developer and publisher for mobile and web platforms | zynga.com | San Francisco, United States | 2007 | Dec 2024 | •••• |
Complete acquisition details for LoopMe
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of LoopMe
6 dated milestones of LoopMe across 12 years, from founding to its latest funding, stage changes and deals.
- Founded LoopMe is founded.
- Funding First funding round of $500K.
- Funding Latest funding round, Series B, of $1.1M.
- Exit Acquired by Mayfair.
- Acquisition Acquires Zynga.
- Acquisition Acquires Chartboost.
Web traffic of LoopMe
The website of LoopMe (loopme.com) receives about 80.9K visits a month and ranks #414,521 among all websites worldwide, #1,814 in Marketing and Advertising.
- Monthly visits80.9K
▲ 8.1% vs previous month
- Unique visitors33.4K
per month
- Global rank#414,521
among all websites
- Category rank#1,814
Business and Consumer Services · Marketing and Advertising
- Bounce rate37%
- Pages per visit3.0
- Average visit29 sec
- DevicesDesktop 16% · Mobile 84%
Websites whose visitors overlap most with LoopMe. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| iprospect.com | 100% | 40.3K | #720,338 | View details | |
bwmarketingworld.com | bwmarketingworld.com | 93% | #855,233 | – | |
| mrweb.com | 93% | 28.1K | #1,141,831 | View details | |
marketing-beat.co.uk | marketing-beat.co.uk | 93% | #854,993 | – | |
iabuk.com | iabuk.com | 93% | #590,612 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 17 similar websites and full traffic analytics for LoopMe
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- 17 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Related news about Loopme
Complete news archive for LoopMe
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Frequently Asked Questions about LoopMe
LoopMe was founded in 2012 and raised its 1st funding round 1 year after it was founded.
LoopMe is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
LoopMe is a funded company, having raised a total of $57.91M across 9 funding rounds to date. The company's 1st funding round was a Seed of $500K, raised on Jan 2013.
LoopMe has 59 employees.
Annual revenue of LoopMe is $40.33M as on Dec 31, 2018.
LoopMe is established as a global leader in brand performance, focusing on redefining advertising within the digital and app ecosystem. Solutions are provided for brands, agencies, publishers, and platforms through AI-driven technologies. The Intelligent Marketplace is designed to enhance efficiency for supply and demand partners. PurchaseLoop, an AI-powered tool, is utilized to optimize consumer sentiment and campaign outcomes. Additionally, the AMP Audience Measurement Platform is offered for custom audience creation and insights. Chartboost, an in-app monetization platform, is integrated to drive higher CPMs and fill rates. Services are extended across various sectors, including political advertising and creative studio solutions.
LoopMe offers Intelligent Marketplace, PurchaseLoop, AMP Audience & Measurement Platform, Chartboost, and Premium Deals Library.
LoopMe has made 2 acquisitions, including Chartboost, and Zynga.
LoopMe has 6 investors. Key investors include Harbert Management, BGF, Fund for Technological Internet Companies, OpenOcean, and HV Capital.
LoopMe operates through Loopme.
Yes. LoopMe was acquired by Mayfair in January 2022.