About SetMedia
SetMedia is a company based in San Francisco (United States) founded in 2007 was acquired by Conversant in February 2014. SetMedia has raised $15.02 million across 3 funding rounds from investors including Epsilon, Crosslink Capital and Highland Capital Partners. The company has 22 employees. SetMedia operates in a competitive market with competitors including The Trade Desk, Beeswax, Quantcast, Turn and Matomy, among others.
- Headquarter San Francisco, United States
- Employees 22
- SectorsMedia & Entertainment
- Website set.tv
- Social LinkedIn X
- Acquired by Conversant (Feb 2014)
- Legal Name Set Media Inc.
- Total Equity Funding$15.02M (USD)
in 3 rounds
- Latest Funding Round$5M (USD), Series B
Jan 2012
- InvestorsEpsilon
& 2 more
- Employee Count22
- Acquired byConversant
(Feb 2014)
Funding Insights of SetMedia
SetMedia has successfully raised a total of $15.02M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $5 million completed in January 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $15.02M
- Total Rounds 3
- Last Round Series B — $5M
- First Round $5.02M
(Jan 2011)
- Investors Count 2
All 3 funding rounds of SetMedia with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2012 | $5M | Series B | – | – | |
| Mar 2011 | $5M | Series B | – | – | |
| Jan 2011 | $5.02M | Series B | – | Crosslink Capital, Highland Capital Partners | – |
3 investors in total: 3 institutional.
Investors in SetMedia
SetMedia has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Epsilon, Crosslink Capital and Highland Capital Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital is invested in various sectors by Crosslink Capital. | – | crosslinkcapital.com | San Francisco, United States | |
Venture capital investment and entrepreneur support services. | – | hcp.com | - | |
Personalized digital marketing platforms and affiliate networks are provided. | 1998 | conversantmedia.com | Westlake Village, United States |
Investor details for SetMedia
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of SetMedia
4 dated milestones of SetMedia across 7 years, from founding to its latest funding, stage changes and deals.
- Founded SetMedia is founded.
- Funding First funding round of $5.0M.
- Funding Latest funding round, Series B, of $5.0M.
- Exit Acquired by Conversant.
Competitors of SetMedia
SetMedia operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as The Trade Desk, Beeswax, Quantcast, Turn and Matomy, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| thetradedesk.com | 2009 | Ventura, United States | $82.5M | 3,115 | DSP software is provided for ad campaign execution across channels. | |
| beeswax.com | 2014 | New York, United States | $28.26M | 33 | Custom bidding technology is provided for ad auction buyers. | |
| quantcast.com | 2006 | San Francisco, United States | $61.7M | 366 | AI-driven data intelligence is provided for marketing solutions. | |
| turn.com | 2004 | Redwood, United States | $159.64M | 361 | Demand-side platform and data management for ad buying are provided. | |
| matomy.com | 2007 | Tel Aviv, Israel | $18M | – | Performance marketing solutions are provided for publishers and advertisers. | |
| centerfield.com | 2011 | El Segundo, United States | – | 286 | RTB enabled click and call traffic buying platform | |
| wearemiq.com | 2010 | London, United Kingdom | – | 245 | Marketing intelligence platform | |
| viantinc.com | 1999 | Irvine, United States | $15.33M | 337 | Omnichannel demand side platform is provided for campaign optimization. | |
| appnexus.com | 2007 | New York, United States | $318.67M | 925 | Programmatic advertising technology platform is provided for online trading. | |
| yoyi.com.cn | 2007 | Beijing, China | $60M | – | Targeted online advertising solutions are delivered via a DSP platform. |
Detailed competitors of SetMedia
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of SetMedia
Websites that share an audience with SetMedia (set.tv).
Websites whose visitors overlap most with SetMedia. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| adotube.com | 100% | – | – | View details | |
| jivox.com | 96% | 35.8K | #497,334 | View details | |
| brightroll.com | 69% | – | – | View details |
Similar companies to SetMedia
10 companies that operate in the same segment as SetMedia (Advertising & Marketing Tech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
Platform offering mobile ad network software | 2007 | Bengaluru, Karnataka, India | USD 265.6 M | USD 268.38 M | 1,074 | |
AI-driven ad campaigns are managed for personalization and optimization. | 2005 | Paris, France | USD 59.97 M | USD 1.94 B | 3,510 | |
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Consumer intelligence-driven mobile marketing platform is provided for user acquisition. | 2005 | Singapore, Singapore | USD 10 M | USD 288.73 M | 618 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 | |
SSP software is offered to publishers for ad inventory sales. | 2006 | Redwood City, California, United States | USD 31 M | USD 282.93 M | 1,050 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | – | – | |
Cloud based mobile marketing analytics and attribution platform | 2011 | San Francisco, California, United States | USD 1.29 B | – | – | |
Mobile advertising & monetization | 2007 | San Francisco, California, United States | USD 60.05 M | – | – |
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Frequently Asked Questions about SetMedia
SetMedia was founded in 2007 and raised its 1st funding round 4 years after it was founded.
SetMedia is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
SetMedia is a funded company, having raised a total of $15.02M across 3 funding rounds to date. The company's 1st funding round was a Series B of $5.02M, raised on Jan 2011.
SetMedia has 22 employees.
SetMedia was founded in 2007 in San Francisco, United States, and operates in the digital advertising sector. A discovery and targeting platform is provided to classify online video content, enabling advertisers to purchase media on relevant videos. An exclusive motion analyzer is used to detect potentially inappropriate content before campaigns launch. The company was acquired by Conversant in 2014.
SetMedia's top competitors include The Trade Desk, Beeswax and Viant.
SetMedia has 3 investors. Key investors include Epsilon, Crosslink Capital, and Highland Capital Partners.
SetMedia operates through Set Media Inc..
Yes. SetMedia was acquired by Conversant in February 2014.