About Bread Financial
Bread Financial is a company based in New York (United States) founded in 2017 was acquired by Alliance Data in October 2020. It operates as a FinTech, and Commission-Based. Bread Financial has raised $186.11 million across 4 funding rounds from investors including Victory Park Capital Advisors, Alliance Data and Berkeley SkyDeck. Bread Financial offers products and services including Buy Now, Pay Later, Branded Credit Cards, and Bread Pay™ SplitPay. Bread Financial operates in a competitive market with competitors including Klarna, Afterpay, Zip, Sunbit and Snap Finance, among others.
- Headquarter New York, United States
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Sectors
Financial Services
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Bread Financial Payments, Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$186.11 M (USD)
in 4 rounds
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Latest Funding Round
$105 K (USD), Seed
Jun 01, 2021
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Investors
Victory Park Capital Advisors
& 4 more
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Employee Count
Employee Count
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Acquired by
Alliance Data
(Oct 28, 2020)
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Products & Services of Bread Financial
Bread Financial offers a comprehensive portfolio of products and services, including Buy Now, Pay Later, Branded Credit Cards, and Bread Pay™ SplitPay. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Customizable financing options are provided for flexible payments.
Credit cards are offered with rewards and exclusivity.
Short-term financing solutions are delivered for competitive advantage.
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Funding Insights of Bread Financial
Bread Financial has successfully raised a total of $186.11M across 4 strategic funding rounds. The most recent funding activity was a Seed round of $105 thousand completed in June 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 4
- Last Round Seed — $105,000
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First Round
First Round
(02 Aug 2017)
- Investors Count 4
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun, 2021 | Amount | Seed - Bread Financial | Valuation | Berkeley SkyDeck |
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| Sep, 2018 | Amount | Series C - Bread Financial | Valuation |
investors |
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| Aug, 2017 | Amount | Series B - Bread Financial | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Bread Financial
Bread Financial has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include Victory Park Capital Advisors, Alliance Data and Berkeley SkyDeck. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Startups are accelerated and incubated across diverse industries.
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Founded Year | Domain | Location | |
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Venture capital investments are directed toward multiple sectors by Kinnevik.
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Founded Year | Domain | Location | |
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Early-stage venture capital firm investing in AI, healthcare, and tech sectors.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Bread Financial
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Bread Financial
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Bread Financial Comparisons
Competitors of Bread Financial
Bread Financial operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Klarna, Afterpay, Zip, Sunbit and Snap Finance, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Point-of-sale financing is facilitated through an online platform for purchases.
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| domain | founded_year | HQ Location |
A buy now pay later service is offered by Afterpay.
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| domain | founded_year | HQ Location |
Payment solutions are provided for deferred purchasing by Zip.
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| domain | founded_year | HQ Location |
Point-of-sale financing is facilitated via an online platform for retailers.
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| domain | founded_year | HQ Location |
Merchandise financing is offered through partner stores.
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| domain | founded_year | HQ Location |
Point-of-sale financing for travel bookings is offered by Uplift.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Bread Financial
Frequently Asked Questions about Bread Financial
When was Bread Financial founded?
Bread Financial was founded in 2017.
Where is Bread Financial located?
Bread Financial is headquartered in New York, United States. It is registered at New York, New York, United States.
Is Bread Financial a funded company?
Bread Financial is a funded company, having raised a total of $186.11M across 4 funding rounds to date. The company's 1st funding round was a Series B of $126M, raised on Aug 02, 2017.
What does Bread Financial do?
Bread Financial is involved in offering a range of payment and financing solutions for businesses and consumers. Services are provided in sectors such as retail and e-commerce, with products including Buy Now, Pay Later options, branded credit cards, and installment plans. Customized strategies are developed to meet diverse business needs, supported by over 30 years of experience with national brands and startups. Innovative proprietary products are created, protected by numerous patents, to enhance customer engagement and loyalty.
Who are the top competitors of Bread Financial?
What products or services does Bread Financial offer?
Bread Financial offers Buy Now, Pay Later, Branded Credit Cards, and Bread Pay™ SplitPay.
Who are Bread Financial's investors?
Bread Financial has 5 investors. Key investors include Victory Park Capital Advisors, Alliance Data, Berkeley SkyDeck, Kinnevik, and Menlo Ventures.
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