About AdVerif.ai
AdVerif.ai is a company based in Utrecht (Netherlands) founded in 2017 by Or Levi was acquired by Zefr in July 2022.. AdVerif.ai offers products and services including Zefr Max, Zefr AI for Misinformation, Zefr Youtube Targeting, Zefr Self-Service for DV360, and Zefr Self-Service for Google Ads. AdVerif.ai operates in a competitive market with competitors including DoubleVerify, Confiant, AdXpose, Veenome and GeoEdge, among others.
- Headquarter Utrecht, Netherlands
- Founders Or Levi
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Sectors
TechnologyMedia & Entertainment
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Phone
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Website
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Products & Services of AdVerif.ai
AdVerif.ai offers a comprehensive portfolio of products and services, including Zefr Max, Zefr AI for Misinformation, Zefr Youtube Targeting, Zefr Self-Service for DV360, and Zefr Self-Service for Google Ads. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
AI-powered platform for classifying content on social media
Tool to identify and mitigate misinformation in digital content
Enables brand-safe advertising on YouTube platforms
Self-service tool for optimizing ads on DV360
Integration for brand suitability in Google Ads campaigns
Service for end-to-end content transparency and verification
Funding Insights of AdVerif.ai
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investors in AdVerif.ai
AdVerif.ai has secured backing from 1 investor. Prominent investors backing the company include Zefr. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Cloud based video right management solution provider
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Venture capital is directed toward companies in multiple sectors.
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Investments & Acquisitions by AdVerif.ai
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - AdVerif.ai
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Adverif.Ai Comparisons
Competitors of AdVerif.ai
AdVerif.ai operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as DoubleVerify, Confiant, AdXpose, Veenome and GeoEdge, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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Ad verification solutions are delivered for digital media campaigns.
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Automated quality verification for display ad creatives is provided.
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Digital advertising is verified, optimized, and measured by AdXpose.
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Real-time video viewability Intelligence
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Provides real-time ad security and quality control for publishers and platforms.
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| domain | founded_year | HQ Location |
Ad verification solutions are delivered for digital advertising environments.
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Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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App based platform offering on demand delivery and ride-hailing services
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Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Adverif.Ai
Frequently Asked Questions about AdVerif.ai
When was AdVerif.ai founded?
AdVerif.ai was founded in 2017.
Where is AdVerif.ai located?
AdVerif.ai is headquartered in Utrecht, Netherlands.
Who is the current CEO of AdVerif.ai?
Or Levi is the current CEO of AdVerif.ai. They have also founded this company.
What does AdVerif.ai do?
AdVerif.ai was founded in 2017 in Utrecht, Netherlands, as an advertising technology company. A proprietary algorithm named FakeRank is utilized to assess web pages for unverifiable and objectionable content, including fake news, pornography, and violence. Advertisers are supported in avoiding placements on such sites through this ranking system. Deep learning-based natural language processing is employed to identify and list affected websites.
Who are the top competitors of AdVerif.ai?
AdVerif.ai's top competitors include DoubleVerify, Confiant and AdXpose.
What products or services does AdVerif.ai offer?
AdVerif.ai offers Zefr Max, Zefr AI for Misinformation, Zefr Youtube Targeting, Zefr Self-Service for DV360, and 2 more products and services.
Who are AdVerif.ai's investors?
AdVerif.ai has 1 investor. Key investors include Zefr.
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