About Meetrics
Meetrics is a Media & Entertainment company based in Berlin (Germany) founded in 2008, and was acquired by DoubleVerify in August 2021. Ad verification solutions are delivered for digital advertising environments. The company has 38 employees. The company was acqui-hired. Its focus areas include Enterprise Applications, AdTech, Ad Verification and Advertiser Centric. Its legal entity is Meetrics GmbH.
Company details
Founded in 2008 and based in Berlin, Germany, operations are focused on the ad verification sector. Real-time key performance indicators are supplied for viewability, ad fraud detection, brand safety, and audience metrics. Advertising environments are classified and grouped to pinpoint reliable channels for optimal placements. Clients served include Dentsu Aegis Network, Forward Ad Group, GroupM, Interactive Media, and Mindshare.
- Headquarters Berlin, Germany
- Employees 38
- Stage Acquired
- SectorsMedia & Entertainment
- Email••••••••
- Website meetrics.com
- Social LinkedIn Facebook
- Acquired by DoubleVerify (Aug 2021)
- Legal Name Meetrics Gmbh
- InvestorsDoubleVerify
& 6 more
- Employee Count38
- Acquired byDoubleVerify
(Aug 2021)
Funding Insights of Meetrics
- Total Rounds 4
- Investors Count 6
All 4 funding rounds of Meetrics with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2016 | Series B | – | Yabeo, IBB Ventures | ||
| Feb 2015 | Series A | – | Yabeo | ||
| Jan 2014 | Seed | – | MoneySuperMarket | – | |
| Sep 2012 | Seed | – | NWZ Digital, IBB Ventures | – |
7 investors in total: 5 institutional and 2 angel.
Investors in Meetrics
Meetrics has secured backing from 7 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include DoubleVerify, MoneySuperMarket and Yabeo.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage tech investments in Germany are targeted by Yabeo. | yabeo.de | Pullach, Germany | ||
Venture capital firm focused on multiple sectors | ibbventures.de | Berlin, Germany | ||
Regional news and digital content are provided by NWZonline. | nwz-digital.de | Oldenburg, Germany | ||
Developer of an online comparison platform for life and non-life insurance and loans | 1993 | moneysupermarket.com | Ewloe, United Kingdom | |
Ad verification solutions are delivered for digital media campaigns. | 2008 | doubleverify.com | New York, United States | |
TF Thomas Falk | Angel investor, ex-CEO of eValue, active in Indian startups | unknown_c28d802f0a16409e8 | ||
RP Ronald Paul | Indian angel investor focusing on early-stage tech startups. | unknown_bc1a7633cb8a493e8 |
Investor details for Meetrics
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Meetrics
4 dated milestones of Meetrics across 13 years, from founding to its latest funding, stage changes and deals.
- Founded Meetrics is founded.
- Funding First funding round.
- Funding Latest funding round, Series B,.
- Exit Acquired by DoubleVerify.
Web traffic of Meetrics
Websites that share an audience with Meetrics (meetrics.com).
Websites whose visitors overlap most with Meetrics. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
service.dmexco.de | service.dmexco.de | 100% | – | ||
| nielsen.com | 100% | 2.5M | #16,852 | View details | |
dasauge.de | dasauge.de | 60% | #312,728 | – |
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Related news about Meetrics
Complete news archive for Meetrics
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Frequently Asked Questions about Meetrics
Meetrics was founded in 2008 and raised its 1st funding round 4 years after it was founded.
Meetrics is headquartered in Berlin, Germany. It is registered at Berlin, Berlin, Germany.
Meetrics has 38 employees.
Founded in 2008 and based in Berlin, Germany, operations are focused on the ad verification sector. Real-time key performance indicators are supplied for viewability, ad fraud detection, brand safety, and audience metrics. Advertising environments are classified and grouped to pinpoint reliable channels for optimal placements. Clients served include Dentsu Aegis Network, Forward Ad Group, GroupM, Interactive Media, and Mindshare.
Meetrics has 7 investors. Key investors include DoubleVerify, MoneySuperMarket, Yabeo, IBB Ventures, and Thomas Falk.
Meetrics operates through Meetrics Gmbh.
Yes. Meetrics was acquired by DoubleVerify in August 2021.