About Meetrics
Meetrics is a company based in Berlin (Germany) founded in 2008 was acquired by DoubleVerify in August 2021.. The company has 38 employees as of December 31, 2021. Meetrics operates in a competitive market with competitors including DoubleVerify, Confiant, AdXpose, GeoEdge and Veenome, among others.
- Headquarter Berlin, Germany
- Employees 38 as on 31 Dec, 2021
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Sectors
Media & Entertainment
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Meetrics Gmbh
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
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Investors
DoubleVerify
& 6 more
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Employee Count
38
as on Dec 31, 2021
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Acquired by
DoubleVerify
(Aug 30, 2021)
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Funding Insights of Meetrics
- Total Funding Total Funding
- Total Rounds 4
- Last Round Last Round
- First Round First Round
- Investors Count 6
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep, 2016 | Amount | Series B - Meetrics | Valuation | Yabeo , IBB Ventures | |
| Feb, 2015 | Amount | Series A - Meetrics | Valuation | Yabeo | |
| Jan, 2014 | Amount | Seed - Meetrics | Valuation | MoneySuperMarket |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Meetrics
Meetrics has secured backing from 7 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include DoubleVerify, MoneySuperMarket and Yabeo. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Early-stage tech investments in Germany are targeted by Yabeo.
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Founded Year | Domain | Location | |
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Venture capital firm focused on multiple sectors
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Founded Year | Domain | Location | |
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Regional news and digital content are provided by NWZonline.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Meetrics
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Meetrics
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Meetrics Comparisons
Competitors of Meetrics
Meetrics operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as DoubleVerify, Confiant, AdXpose, GeoEdge and Veenome, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Ad verification solutions are delivered for digital media campaigns.
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| domain | founded_year | HQ Location |
Automated quality verification for display ad creatives is provided.
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| domain | founded_year | HQ Location |
Digital advertising is verified, optimized, and measured by AdXpose.
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| domain | founded_year | HQ Location |
Provides real-time ad security and quality control for publishers and platforms.
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| domain | founded_year | HQ Location |
Real-time video viewability Intelligence
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Meetrics
Frequently Asked Questions about Meetrics
When was Meetrics founded?
Meetrics was founded in 2008 and raised its 1st funding round 4 years after it was founded.
Where is Meetrics located?
Meetrics is headquartered in Berlin, Germany. It is registered at Berlin, Berlin, Germany.
How many employees does Meetrics have?
As of Dec 31, 2021, the latest employee count at Meetrics is 38.
What does Meetrics do?
Founded in 2008 and based in Berlin, Germany, operations are focused on the ad verification sector. Real-time key performance indicators are supplied for viewability, ad fraud detection, brand safety, and audience metrics. Advertising environments are classified and grouped to pinpoint reliable channels for optimal placements. Clients served include Dentsu Aegis Network, Forward Ad Group, GroupM, Interactive Media, and Mindshare.
Who are the top competitors of Meetrics?
Meetrics's top competitors include DoubleVerify, Confiant and AdXpose.
Who are Meetrics's investors?
Meetrics has 7 investors. Key investors include DoubleVerify, MoneySuperMarket, Yabeo, IBB Ventures, and Thomas Falk.
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