About Veenome
Veenome is a Media & Entertainment company based in New York (United States) founded in 2011, and was acquired by Integral Ad Science in March 2015. Real-time video viewability Intelligence. Veenome has raised $3.42 million across 4 funding rounds from investors including Integral Ad Science, Piedmont Investment and India Venture Partnership. The company was acqui-hired. Its focus areas include Enterprise Applications, AdTech, Ad Verification and Advertiser Centric. Its competitors include DoubleVerify, Confiant and AdXpose; 3 of its 3 listed competitors have raised funding.
Company details
Veenome detects any kind of video on a page or domain and determine if the video is brand safe, and what exactly the category of the content is using proprietary and patent-pending algorithms. Its core product is an API, short for application programming interface, which it licenses to clients. Those clients fall into two categories: sites that host video content, such as Videofy.me, and ad networks. In both cases, Veenome employs a combination of algorithms and crowd-based human matching to generate data on a video, which it can then categorize and subcategorize appropriately. The data is used for moderation, brand safety categorization and classification for CPM lift and auditing object, product tags for e-commerce viewability detection and publisher evaluation intelligence. The clients are Innovid, E-Works, Collective, and Brightroll. It got acquired by Integralads.
- Headquarters New York, United States
- Stage Acquired
- SectorsMedia & Entertainment
- Website veenome.com
- Social LinkedIn X Facebook
- Acquired by Integral Ad Science (Mar 2015)
- Total Equity Funding$3.42M (USD)
in 4 rounds
- Latest Funding Round$389.97K (USD), Seed
Jan 2015
- InvestorsIntegral Ad Science
& 6 more
- Acquired byIntegral Ad Science
(Mar 2015)
Funding Insights of Veenome
Veenome has successfully raised a total of $3.42M across 4 strategic funding rounds. The most recent funding activity was a Seed round of $389.97 thousand completed in January 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $3.42M
- Total Rounds 4
- Last Round Seed — $389,970
- First Round $500,000
(Nov 2011)
- Investors Count 6
All 4 funding rounds of Veenome with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2015 | $389,970 | Seed | – | – | – |
| Dec 2013 | $1.93M | Seed | – | – | – |
| Nov 2012 | $600,000 | Seed | – | – | |
| Nov 2011 | $500,000 | Seed | – | Robert H Smith School of Business, Ecosystem Ventures |
7 investors in total: 6 institutional and 1 angel.
Investors in Veenome
Veenome has secured backing from 7 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Integral Ad Science, Piedmont Investment and India Venture Partnership.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage investments are made in Indian technology startups. | indiavp.com | Annapolis, United States | ||
Early-stage VC firm funding companies in the US | cit.org | Herndon, United States | ||
Investments are made in seed and early-stage startups. | ecosystemventures-ice.com | Saratoga, United States | ||
Investment management firm | 2000 | piedmontinvestment.com | Durham, United States | |
Business education is provided by Maryland Smith in various formats. | rhsmith.umd.edu | College Park, United States | ||
AP Aayush Phumhra | unknown_cbe699eedfbd426ab | |||
AI powered ad fraud detection software | 2009 | integralads.com | New York, United States |
Investor details for Veenome
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Veenome
4 dated milestones of Veenome across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Veenome is founded.
- Funding First funding round of $500K.
- Funding Latest funding round, Seed, of $390K.
- Exit Acquired by Integral Ad Science.
Competitors of Veenome
Veenome has 3 listed competitors in our database, 3 of them funded. They include DoubleVerify, Confiant and AdXpose.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| doubleverify.com | 2008 | New York, United States | $396.5M | 297 | Ad verification solutions are delivered for digital media campaigns. | |
| confiant.com | 2013 | New York, United States | $4.1M | Automated quality verification for display ad creatives is provided. | ||
| adxpose.com | 2005 | Seattle, United States | $13M | Digital advertising is verified, optimized, and measured by AdXpose. |
Detailed competitors of Veenome
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as Veenome (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Veenome
Complete news archive for Veenome
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Veenome
Veenome was founded in 2011.
Veenome is headquartered in New York, United States. It is registered at New York, New York, United States.
Veenome is a funded company, having raised a total of $3.42M across 4 funding rounds to date. The company's 1st funding round was a Seed of $500K, raised on Nov 2011.
Veenome detects any kind of video on a page or domain and determine if the video is brand safe, and what exactly the category of the content is using proprietary and patent-pending algorithms. Its core product is an API, short for application programming interface, which it licenses to clients. Those clients fall into two categories: sites that host video content, such as Videofy.me, and ad networks. In both cases, Veenome employs a combination of algorithms and crowd-based human matching to generate data on a video, which it can then categorize and subcategorize appropriately. The data is used for moderation, brand safety categorization and classification for CPM lift and auditing object, product tags for e-commerce viewability detection and publisher evaluation intelligence. The clients are Innovid, E-Works, Collective, and Brightroll. It got acquired by Integralads.
Veenome's top competitors include DoubleVerify, Confiant and AdXpose.
Veenome has 7 investors. Key investors include Integral Ad Science, Piedmont Investment, India Venture Partnership, Center for Innovative Technology, and Maryland Smith.
Yes. Veenome was acquired by Integral Ad Science in March 2015.