About eXelate
eXelate is a Technology company based in Rosh Haayin (Israel) founded in 2007, and was acquired by Nielsen in March 2015. It operates as a centralized big data platform is operated for marketers and publishers. It operates in the Technology and Media & Entertainment sectors. eXelate has raised $31 million across 3 funding rounds from investors including Nielsen, NewSpring Capital and Menlo Ventures. Its focus areas include Enterprise Applications, MarketingTech, Marketing Data Platforms and Customer Data Platforms. Its competitors include Twilio, Capillary Technologies, Acquia, Segment and Hightouch and 5 more; 10 of its 10 listed competitors have raised funding.
Company details
Exelates MAX DMP delivers both first-party and third-part party data for a fixed cost to marketers and publishers. It offers distribution across 125 media platforms, native modeling based on signal-level data, and real-time offlineonline profiling and attribution. Its eXchange is the online data marketplace that provides smart data to maximize the return on audience targeting and is comprised of the premium demo, interest, and intent data verified by Nielsen OCR and Comscore. It has 2B unique users and devices worldwide, 200 online data providers, mobile browsing data, and 1 trillion data points served monthly. The partners are appnexus, DataXu, Mediamath, Acxiom, and Nielsen among others.
- Headquarters Rosh Haayin, Israel
- Stage Acquired
- SectorsTechnologyMedia & Entertainment
- Website exelate.com
- Social LinkedIn X Facebook
- Acquired by Nielsen (Mar 2015)
Funding Insights of eXelate
eXelate has successfully raised a total of $31M across 3 strategic funding rounds. The most recent funding activity was a Series C round of $12 million completed in September 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $31M
- Total Rounds 3
- Last Round Series C — $12M
- First Round $4M
(Oct 2007)
- Investors Count 4
All 3 funding rounds of eXelate with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2012 | $12M | Series C | – | NewSpring, Trident Capital | |
| Aug 2010 | $15M | Series B | – | – | |
| Oct 2007 | $4M | Series A | – | – |
5 investors in total: 5 institutional.
Investors in eXelate
eXelate has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include Nielsen, NewSpring Capital and Menlo Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investment firm focusing on lower-middle market growth, healthcare, and various strategies. | – | newspringcapital.com | - | |
Early-stage venture capital firm investing in AI, healthcare, and tech sectors. | – | menlovc.com | - | |
Stage-agnostic investments in US ventures are made by Trident Capital. | – | tridentcap.com | Palo Alto, United States | |
Investments in tech startups are managed by Viola Ventures. | – | https://www.viola-group.com/fund/violaventures | Herzliya, Israel | |
Nielsen is recognized as a global leader in audience measurement and media analytics. | 1923 | nielsen.com | New York, United States |
Investor details for eXelate
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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Verified entity values are shown only after access is granted.
Timeline of eXelate
4 dated milestones of eXelate across 8 years, from founding to its latest funding, stage changes and deals.
- Founded eXelate is founded.
- Funding First funding round of $4.0M.
- Funding Latest funding round, Series C, of $12.0M.
- Exit Acquired by Nielsen.
Competitors of eXelate
eXelate has 10 listed competitors in our database, 10 of them funded. They include Twilio, Capillary Technologies, Acquia, Segment and Hightouch, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| twilio.com | 2008 | San Francisco, United States | $239.77M | 231 | Cloud-based omnichannel communication and customer engagement platform is utilized. | |
| capillarytech.com | 2008 | Bengaluru, India | $239.1M | – | AI-powered loyalty management software is offered for enterprises. | |
| acquia.com | 2007 | Boston, United States | $173.5M | 78 | AI powered digital experience and customer data management platform | |
| segment.com | 2011 | San Francisco, United States | $300M | 450 | Customer data is integrated and collected via cloud-based API platform. | |
| hightouch.com | 2019 | San Francisco, United States | $322.2M | 79 | Cloud based data integration and customer data platform | |
| mparticle.com | 2012 | New York, United States | $266.6M | 151 | Customer data is collected and connected via API-based platform. | |
| treasuredata.com | 2011 | Mountain View, United States | $300.74M | 116 | Cloud-based customer data platform is used for personalized experiences. | |
| getcensus.com | 2018 | San Francisco, United States | $80.3M | – | Cloud based customer data management platform | |
| sitecore.com | 1999 | Sausalito, United States | $1.23B | – | Cloud-based platform enables digital experience management for marketers. | |
| tealium.com | 2008 | San Diego, United States | $277.45M | 353 | Customer data is managed and orchestrated via a specialized platform. |
Detailed competitors of eXelate
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of eXelate
Websites that share an audience with eXelate (exelate.com).
Websites whose visitors overlap most with eXelate. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| bluekai.com | 100% | 1.1K | #14,859,027 | View details | |
| krux.com | 91% | – | – | View details | |
| audiencescience.com | 90% | 31.3K | #1,044,404 | View details | |
| lotame.com | 80% | 82.5K | #330,897 | View details | |
| datalogix.com | 76% | – | – | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 18 similar websites and full traffic analytics for eXelate
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 18 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in MarketingTech
10 companies that operate in the same segment as eXelate (MarketingTech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M | – | – | |
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
Mobile marketing platform for attribution and user acquisition | 2012 | San Francisco, California, United States | USD 1.72 B | USD 4.71 B | 532 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 3,008 | |
Platform offering mobile ad network software | 2007 | Bengaluru, Karnataka, India | USD 265.6 M | USD 268.38 M | 733 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Automated usability testing and feedback for mobile experiences is provided. | 2007 | San Francisco, California, United States | USD 148.5 M | USD 21.68 M | 557 |
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Related news about Exelate
Complete news archive for eXelate
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- Full article archive
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- Brand-specific news history
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Frequently Asked Questions about eXelate
eXelate was founded in 2007.
eXelate is headquartered in Rosh Haayin, Israel. It is registered at Rosh Haayin, Central District, Israel.
eXelate is a funded company, having raised a total of $31M across 3 funding rounds to date. The company's 1st funding round was a Series A of $4M, raised on Oct 2007.
Exelates MAX DMP delivers both first-party and third-part party data for a fixed cost to marketers and publishers. It offers distribution across 125 media platforms, native modeling based on signal-level data, and real-time offlineonline profiling and attribution. Its eXchange is the online data marketplace that provides smart data to maximize the return on audience targeting and is comprised of the premium demo, interest, and intent data verified by Nielsen OCR and Comscore. It has 2B unique users and devices worldwide, 200 online data providers, mobile browsing data, and 1 trillion data points served monthly. The partners are appnexus, DataXu, Mediamath, Acxiom, and Nielsen among others.
eXelate's top competitors include Twilio, Capillary Technologies and Segment.
eXelate has 5 investors. Key investors include Nielsen, NewSpring Capital, Menlo Ventures, Trident Capital, and Viola Ventures.
Yes. eXelate was acquired by Nielsen in March 2015.