About TrackSimple
TrackSimple is a Media & Entertainment company based in Seattle (United States) founded in 2007, and was acquired by BlueKai in January 2011. Reporting, analysis, and prediction services for advertising are provided. TrackSimple has raised $2.5 million across 1 funding round from investors including BlueKai and Ignition Partners. The company was acqui-hired. TrackSimple offers products and services including Oracle Cloud Infrastructure, Oracle Fusion Cloud Applications, and Oracle Database. Its focus areas include Enterprise Applications, AdTech and Data Management Platform. Its competitors include mParticle, Alliance Data and Choozle; 2 of its 3 listed competitors have raised funding.
Company details
TrackSimple, founded in 2007 in Seattle, United States, is operated as a data management platform. Reporting, analysis, and prediction services are delivered to media companies, ad agencies, ad networks, and publishers. An intelligence system is utilized to reduce reporting time and complexity, while optimization recommendations are supplied for advertising decisions. Acquisition by BlueKai took place in January 2011 for an undisclosed amount.
- Headquarters Seattle, United States
- Stage Acquired
- SectorsMedia & Entertainment
- Website tracksimple.com
- Social LinkedIn X
- Acquired by BlueKai (Jan 2011)
Products & Services of TrackSimple
TrackSimple offers a comprehensive portfolio of products and services, including Oracle Cloud Infrastructure, Oracle Fusion Cloud Applications, and Oracle Database.
Provides infrastructure for computing, storage, and networking needs
Offers ERP and business management tools for organizations
Delivers secure database solutions for data storage and access
Funding Insights of TrackSimple
TrackSimple has successfully raised a total of $2.5M through 1 strategic funding round. The most recent funding activity was a Series A round of $2.5 million completed in June 2008. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $2.5M
- Total Rounds 1
- Last Round Series A — $2.5M
- First Round $2.5M
(Jun 2008)
- Investors Count 1
All 1 funding rounds of TrackSimple with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2008 | $2.5M | Series A | – | – |
2 investors in total: 2 institutional.
Investors in TrackSimple
TrackSimple has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include BlueKai and Ignition Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investments in enterprise software sectors are made by Ignition Partners. | ignition.vc | Los Altos, United States | ||
Cloud-based data management platform and third-party marketplace are operated. | 2008 | bluekai.com | Cupertino, United States |
Investor details for TrackSimple
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of TrackSimple
159 people are tracked at TrackSimple (89 in leadership, 10 in board & advisors, 60 in team).
| Name | Role | Group |
|---|---|---|
Nisha Tijare | Sr Director Inside Sales Applications | Leadership |
Patrick Hametner | Account Director | Leadership |
Lance Olson | Senior Vice President, Health Data Intelligence Platform | Leadership |
Ramsyam Missula | Vice President, Health Data Intelligence (hdi) At Oracle | Leadership |
Suhas Uliyar | Senior Vice President Product Management Clinical & Healthcare AI | Leadership |
Dion Adamy | Senior Director, Software Development | Leadership |
Jessie Braiman Weisenstein | Vp, Operations - Health Data Intelligence | Leadership |
Jeff Naughton | Senior Director Oracle Health & Life Sciences Sales | Leadership |
John Borcic | Sr Director Sales Communications Applications | Leadership |
Sumith Mathew | Sr. Director, Software Development, Healthcare AI | Leadership |
Larry Dailey | Vice President Of Sales At Oracle Health | Leadership |
Srinivas Bhupalam | Sales Director | Leadership |
Cor Rumping | GM & Senior Director Oracle Health Benelux | Leadership |
Sowmya Ballakur Ph.d | Vice President, Product, Lifesciences At Oracle Health Data Intelligence | Leadership |
Bharat Sutariya | Senior Vice President & Chief Health Officer | Leadership |
Kaitlyn Cleary | Director HCM / CX Practice | Leadership |
Seema Verma | Executive Vice President and General Manager, Oracle Health and Life Sciences | Leadership |
Ed Simcox | Sr. Director, Health AI Platform | Leadership |
Mark Hura | President, Global Field Operations | Leadership |
Anand Chandramohan | Director Of Product Management | Leadership |
139 more people are available in the full profile.
Complete people profiles for TrackSimple
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of TrackSimple
3 dated milestones of TrackSimple across 4 years, from founding to its latest funding, stage changes and deals.
- Founded TrackSimple is founded.
- Funding First funding round of $2.5M.
- Exit Acquired by BlueKai.
Competitors of TrackSimple
TrackSimple has 3 listed competitors in our database, 2 of them funded. They include mParticle, Alliance Data and Choozle.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mparticle.com | 2012 | New York, United States | $266.6M | 151 | Customer data is collected and connected via API-based platform. | |
| alliancedata.com | 1996 | Plano, United States | 20,000 | Data-driven marketing, loyalty, and credit solutions are provided. | ||
| choozle.com | 2012 | Denver, United States | $29.91M | 84 | Real-time insights are captured for targeted visual media campaigns. |
Detailed competitors of TrackSimple
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as TrackSimple (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Frequently Asked Questions about TrackSimple
TrackSimple was founded in 2007 and raised its 1st funding round 1 year after it was founded.
TrackSimple is headquartered in Seattle, United States. It is registered at Seattle, Washington, United States.
TrackSimple is a funded company, having raised a total of $2.5M across 1 funding round to date. The company's 1st funding round was a Series A of $2.5M, raised on Jun 2008.
TrackSimple, founded in 2007 in Seattle, United States, is operated as a data management platform. Reporting, analysis, and prediction services are delivered to media companies, ad agencies, ad networks, and publishers. An intelligence system is utilized to reduce reporting time and complexity, while optimization recommendations are supplied for advertising decisions. Acquisition by BlueKai took place in January 2011 for an undisclosed amount.
TrackSimple's top competitors include mParticle, Choozle and Alliance Data.
TrackSimple offers Oracle Cloud Infrastructure, Oracle Fusion Cloud Applications, and Oracle Database.
TrackSimple has 2 investors. Key investors include BlueKai, and Ignition Partners.
Yes. TrackSimple was acquired by BlueKai in January 2011.