About TrackSimple
TrackSimple is a company based in Seattle (United States) founded in 2007 was acquired by BlueKai in January 2011.. TrackSimple has raised $2.5 million across 1 funding round from investors including BlueKai and Ignition Partners. TrackSimple offers products and services including Oracle Cloud Infrastructure, Oracle Fusion Cloud Applications, and Oracle Database. TrackSimple operates in a competitive market with competitors including mParticle, Alliance Data, Choozle, Ubermedia and Zefr, among others.
- Headquarter Seattle, United States
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Sectors
Media & Entertainment
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Phone
*********
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Website
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Social
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Products & Services of TrackSimple
TrackSimple offers a comprehensive portfolio of products and services, including Oracle Cloud Infrastructure, Oracle Fusion Cloud Applications, and Oracle Database. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Provides infrastructure for computing, storage, and networking needs
Offers ERP and business management tools for organizations
Delivers secure database solutions for data storage and access
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Leadership Team
46 people
Sales and Marketing
28 people
Software Development Team
28 people
Product Management Team
11 people
Data Analysis and Operations Team
8 people
Board Team
7 people
Senior Team
6 people
Operations Team
4 people
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Funding Insights of TrackSimple
TrackSimple has successfully raised a total of $2.5M through 1 strategic funding round. The most recent funding activity was a Series A round of $2.5 million completed in June 2008. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 1
- Last Round Series A — $2.5M
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First Round
First Round
(01 Jun 2008)
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jun, 2008 | Amount | Series A - TrackSimple | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investors in TrackSimple
TrackSimple has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include BlueKai and Ignition Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Investments in enterprise software sectors are made by Ignition Partners.
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Founded Year | Domain | Location | |
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Cloud-based data management platform and third-party marketplace are operated.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by TrackSimple
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - TrackSimple
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Tracksimple Comparisons
Competitors of TrackSimple
TrackSimple operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as mParticle, Alliance Data, Choozle, Ubermedia and Zefr, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Customer data is collected and connected via API-based platform.
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| domain | founded_year | HQ Location |
Data-driven marketing, loyalty, and credit solutions are provided.
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| domain | founded_year | HQ Location |
Real-time insights are captured for targeted visual media campaigns.
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| domain | founded_year | HQ Location |
Cross-screen mobile audiences are targeted using location and social signals.
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| domain | founded_year | HQ Location |
Cloud based video right management solution provider
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| domain | founded_year | HQ Location |
Ad data management platform is provided to advertisers and publishers.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about TrackSimple
When was TrackSimple founded?
TrackSimple was founded in 2007 and raised its 1st funding round 1 year after it was founded.
Where is TrackSimple located?
TrackSimple is headquartered in Seattle, United States. It is registered at Seattle, Washington, United States.
Is TrackSimple a funded company?
TrackSimple is a funded company, having raised a total of $2.5M across 1 funding round to date. The company's 1st funding round was a Series A of $2.5M, raised on Jun 01, 2008.
What does TrackSimple do?
TrackSimple, founded in 2007 in Seattle, United States, is operated as a data management platform. Reporting, analysis, and prediction services are delivered to media companies, ad agencies, ad networks, and publishers. An intelligence system is utilized to reduce reporting time and complexity, while optimization recommendations are supplied for advertising decisions. Acquisition by BlueKai took place in January 2011 for an undisclosed amount.
Who are the top competitors of TrackSimple?
What products or services does TrackSimple offer?
TrackSimple offers Oracle Cloud Infrastructure, Oracle Fusion Cloud Applications, and Oracle Database.
Who are TrackSimple's investors?
TrackSimple has 2 investors. Key investors include BlueKai, and Ignition Partners.