About I-Behavior
I-Behavior is a Technology company based in Louisville (United States) founded in 1999, and was acquired by KBM Group in November 2010. It operates as a data services for multi-channel marketing and behavioral targeting are offered. The company has 95 employees. The company was acqui-hired. Its focus areas include Enterprise Applications, Data as a Service, Individuals and Consumer Purchase Data. Its legal entity is I-BEHAVIOR, INC. Its competitors include GfK, Datalogix, Earnest Analytics, Pogo and ownerIQ and 4 more; 7 of its 9 listed competitors have raised funding.
Company details
I-Behavior specialises in data and information services needs of multi-channel marketers. Products include a co-operative database with transactional data on over 120 million active direct channel buyers, supported by an integrated suite of services, including Marketing Database Consulting, Analytical Services, and an online behavioral targeting division. I-Behavior was the first to capture transactions at the SKU-level, to provide attitudinal targeting, and to apply the co-op business model to Internet advertising (aCerno division).
- Headquarters Louisville, United States
- Employees 95
- SectorsTechnology
- Website i-behavior.com
- Social LinkedIn
- Acquired by KBM Group (Nov 2010)
- Legal Name I-Behavior, Inc
Investors in I-Behavior
I-Behavior has secured backing from 1 investor. Prominent investors backing the company include KBM Group.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
- | – | kbmg.com | - |
Investor details for I-Behavior
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- Complete investor list
- Round participation
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Timeline of I-Behavior
2 dated milestones of I-Behavior across 11 years, from founding to its latest funding, stage changes and deals.
- Founded I-Behavior is founded.
- Exit Acquired by KBM Group.
Competitors of I-Behavior
I-Behavior has 9 listed competitors in our database, 7 of them funded. They include GfK, Datalogix, Earnest Analytics, Pogo and ownerIQ, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| gfk.com | 1934 | Nuremberg, Germany | – | – | Web tracking technology is utilized for consumer retail purchase monitoring. | |
| datalogix.com | 2002 | Westminster, United States | $86.8M | 4 | Offline purchasing data is aggregated from retailer loyalty programs. | |
| earnestanalytics.com | 2012 | New York, United States | $33.5M | – | Consumer intelligence data is analyzed via an online research platform. | |
| joinpogo.com | 2020 | New York, United States | $14.8M | – | Pogo is focused on helping users monetize personal data. | |
| owneriq.com | 2006 | Boston, United States | $54.66M | 4 | Programmatic advertising solutions connect retailers and brands digitally. | |
| wiland.com | 2005 | Niwot, United States | $34.36M | 279 | Marketing intelligence solutions are delivered using transactional databases and analytics. | |
| truedata.co.jp | 2000 | Minato, Japan | $3.95M | – | Consumer insights on purchasing behaviors are provided by True Data. | |
| conexancemd.com | 2006 | Lille, France | $1.57M | – | Pooled behavioral databases for marketing sectors are developed and managed. | |
| txn.com | 2014 | San Francisco, United States | – | 2 | Consumer spending data is captured and analyzed for business insights. |
Detailed competitors of I-Behavior
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- Full competitor set
- Operating metrics
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Verified entity values are shown only after access is granted.
Web traffic of I-Behavior
Websites that share an audience with I-Behavior (i-behavior.com).
Websites whose visitors overlap most with I-Behavior. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| datalogix.com | 100% | – | – | View details | |
| datonics.com | 99% | – | #4,514,688 | View details | |
| mediamath.com | 98% | 33.6K | – | View details | |
nethawk.net | nethawk.net | 94% | – | – | – |
| audiencescience.com | 92% | 31.3K | #1,044,404 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 27 similar websites and full traffic analytics for I-Behavior
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- 27 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Data as a Service
10 companies that operate in the same segment as I-Behavior (Data as a Service), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Financial data and investment advisory tools are offered online. | 1984 | Chicago, Illinois, United States | USD 91 M | USD 351.25 K | 6 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Cloud-based satellite imagery data and analytics solutions are provided. | 2010 | San Francisco, California, United States | USD 666.69 M | USD 307.73 M | 970 | |
Online data source platform for information, analytics, and solutions for governments and financial markets | 1959 | London, England, United Kingdom | USD 1.41 B | – | – | |
Experian is recognized as a leader in credit reporting and financial services. | 1980 | Ireland | – | USD 8.34 B | 23,300 | |
Provider of credit scoring data for consumers and businesses | 1968 | Chicago, Illinois, United States | USD 7.5 M | USD 4.58 B | 13,400 | |
Lead management platform with analytics and engagement tools is provided. | 2015 | San Francisco, California, United States | USD 250.42 M | – | – | |
Provider of DNA testing services to create a family tree and ancestor | 2003 | Yehud, Central District, Israel | USD 40 M | – | – | |
Platform for users to share business software reviews | 2012 | Chicago, Illinois, United States | USD 342.7 M | – | – | |
AI-powered market intelligence and search platform is operated. | 2011 | New York, New York, United States | USD 1.74 B | USD 6.84 M | 285 |
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Frequently Asked Questions about I-Behavior
I-Behavior was founded in 1999.
I-Behavior is headquartered in Louisville, United States. It is registered at Louisville, Kentucky, United States.
I-Behavior has 95 employees.
I-Behavior specialises in data and information services needs of multi-channel marketers. Products include a co-operative database with transactional data on over 120 million active direct channel buyers, supported by an integrated suite of services, including Marketing Database Consulting, Analytical Services, and an online behavioral targeting division. I-Behavior was the first to capture transactions at the SKU-level, to provide attitudinal targeting, and to apply the co-op business model to Internet advertising (aCerno division).
I-Behavior's top competitors include Earnest Analytics, Pogo and GfK.
I-Behavior has 1 investor. Key investors include KBM Group.
I-Behavior operates through I-Behavior, Inc.
Yes. I-Behavior was acquired by KBM Group in November 2010.