About G2
G2 is a Media & Entertainment company based in Chicago (United States) founded in 2012 by Michael Wheeler, Godard Abel, Tim Handorf, and Mark Myers. Platform for users to share business software reviews. It operates in the Media & Entertainment and Technology sectors. G2 has raised $257.6 million across 10 funding rounds from investors including HubSpot, LinkedIn and Accel. The company has 1,688 employees. G2 has completed 6 acquisitions, including Advocately, Capterra and GetApp. G2 was last valued at $1.1 billion in January 2024. Its chief executive, as recorded, is Godard Abel. Its website g2.com draws about 2.8 million monthly visits. Its Indian entity G2.Com India Private Limited reported revenue of ₹47.10 Cr. G2 offers products and services including Software Reviews, Buyer Intent, and Vendor Profiles. Its focus areas include Enterprise Applications, Data as a Service, Business and Software Discovery. Its competitors include Capterra, CFX Markets and PeerSpot; 3 of its 3 listed competitors have raised funding.
Company details
Founded in 2012 and headquartered in Chicago, United States, G2 operates as a platform in the business software sector. Reviews of various tools are collected and analyzed by users, enabling insights into product performance. Crowd-sourced data is leveraged for decision-making, while customer feedback is managed alongside live chat integrations. Operations focus on facilitating peer-to-peer evaluations across global business needs.
- Headquarters Chicago, United States
- Employees 1,688
- Founders Michael Wheeler, Godard Abel, Tim Handorf, Mark Myers
- Stage Unicorn
- SectorsMedia & EntertainmentTechnology
- Website category Computers Electronics and Technology · Programming and Developer Software
- Email••••••••
- Phone•••• ••••
- Website g2.com
- Social LinkedIn X Facebook
- Legal Name G2.Com India Private Limited
- Date of Incorporation 09 Feb, 2016
- Indian entity revenue₹47.10 Cr
FY 2025 · +1% YoY
- Indian entity net profit₹4.27 Cr
FY 2025 · 9% margin
- Indian entity EBITDA₹7.08 Cr
FY 2025 · 15% margin
- Total Equity Funding$257.6M (USD)
in 10 rounds
- Latest Funding Round$157M (USD), Series D
Jun 2021
- InvestorsHubSpot
& 22 more
- Employee Count1,688
- Investments & AcquisitionsAdvocately
& 5 more
Associated legal entities of G2
G2 operates through G2.Com India Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| G2.Com India Private Limited CIN U72200KA2016FTC085934 | Active | 09 Feb 2016 | Bangalore, Karnataka | ₹47.1 Cr | 170 | 3 | View details |
Products & Services of G2
G2 offers a comprehensive portfolio of products and services, including Software Reviews, Buyer Intent, and Vendor Profiles.
Platform for users to write and read peer reviews of business software.
Tool to identify and engage customers ready for software purchases.
System for companies to claim and manage their software profiles.
Funding Insights of G2
G2 has successfully raised a total of $257.6M across 10 strategic funding rounds. The most recent funding activity was a Series D round of $157 million completed in June 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $257.6M
- Total Rounds 10
- Last Round Series D — $157M
- First Round $2.3M
(Apr 2014)
- Investors Count 23
All 10 funding rounds of G2 with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2021 | $157M | Series D | $1.1B | Permira | |
| Oct 2018 | $55M | Series C | – | – | |
| Oct 2018 | $55M | Series C | $500M | IVP | |
| May 2017 | $30M | Series B | – | – | |
| Apr 2017 | $30M | Series B | – | Accel | |
| Nov 2016 | $4.27M | Series A | – | – | – |
| Jul 2015 | Series A | – | – | ||
| Jul 2015 | $6.82M | Series A | – | – | – |
| May 2014 | $2.3M | Seed | – | – | |
| Apr 2014 | $2.3M | Seed | – | Chicago Ventures, Hyde Park Venture Partners |
| Date | Valuation | Stage |
|---|---|---|
| Jun 2021 | $1.1B | •••••••• |
| Oct 2018 | $500M | •••••••• |
Last known valuation $1.1B (Jan 2024). 23 investors in total: 14 institutional and 9 angel.
Investors in G2
G2 has secured backing from 23 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include HubSpot, LinkedIn and Accel.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investments are made in technology, consumer, healthcare, and service sectors. | 1985 | permira.com | London, United Kingdom | |
Accel is recognized as a leading venture capital firm. | 1983 | accel.com | Palo Alto, United States | |
Tech focused Early and growth stage VC firm investing in the US | emcap.com | San Francisco, United States | ||
Growth in technology companies is supported through venture capital. | ivp.com | Menlo Park, United States | ||
Early-stage tech startups are funded by corporate-backed Salesforce Ventures. | salesforceventures.com | San Francisco, United States | ||
Investments in SaaS, marketplace, and middle market companies are managed. | pritzkergroup.com | Chicago, United States | ||
VC firm investing in seed stage tech companies in the US | chicagoventures.com | Chicago, United States | ||
Early-stage venture capital is invested in Midwest technology startups. | hydeparkvp.com | Chicago, United States | ||
Bryant Stibel is engaged in investment and partnership with entrepreneurial companies. | bryantstibel.com | Los Angeles, United States | ||
A global alternatives firm focused on private equity and hedge funds. | 50southcapital.com | Chicago, United States |
Investor details for G2
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of G2.Com India Private Limited (G2)
G2.Com India Private Limited is the primary company behind G2. The board of G2.Com India Private Limited currently have 3 directors; the longest-serving is Timothy William Handorf, appointed in 2019. 6 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Timothy William Handorf DIN 08613729 | Director | 19 Nov 2019 | 6 yrs 11 mo | G2.Com India Private Limited |
| Balagangadharan Karthik DIN 09665407 | Director | 07 Jul 2022 | 4 yrs 4 mo | G2.Com India Private Limited |
| Shreyans Dugar DIN 11483834 | Additional Director | 18 Jan 2026 | 9 mo | G2.Com India Private Limited |
People of G2
171 people are tracked at G2 (41 in leadership, 1 in board & advisors, 129 in team); the tracked headcount is 1,688.
| Name | Role | Group |
|---|---|---|
Michael Wheeler | Co-Founder & CTO | Leadership |
Godard Abel | Co-Founder & CEO | Leadership |
Tim Handorf | Co-Founder | Leadership |
Mark Myers | Founder | Leadership |
Amber Pandya | Senior Director Of Employee Experience | Leadership |
Dave Faulk | Director of Talent Acquisition | Leadership |
Chris Perrine | VP, APAC | Leadership |
Priti Patel | Chief People Officer | Leadership |
Brian Thompson | Director Of Engineering | Leadership |
Nikki Morales | Executive Assistant To CEO + CFO | Leadership |
Paul Gilhooly | VP of EMEA | Leadership |
Mike Wheeler | Chief Technology Officer | Leadership |
Mary Gregg | Senior Sales Director | Leadership |
Andrew Stevens | Senior Director & Senior Corporate Counsel | Leadership |
| Country Head, India | Leadership | |
Michelle Vu | VP, Sales, AMER Mid-Market | Leadership |
Taylor Pyle | Director, Enterprise And Commercial Sales | Leadership |
Nora Kawaguchi | Talent Acquisition Partner | Leadership |
Tomas Caraccia | Director Of Platform | Leadership |
Sharath Jagadish | Director Of Sales | Leadership |
151 more people are available in the full profile.
Complete people profiles for G2
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of G2
Figures of G2.Com India Private Limited, the primary company behind G2, for FY 2025. Revenue was ₹47.10 Cr (+1% year on year). Net profit was ₹4.27 Cr (9% margin). EBITDA was ₹7.08 Cr (15% margin). Revenue has grown at a compounded annual rate of +9% over three years and +25% over five years.
- ₹47.10 CrRevenue · FY 2025 · +1% YoY
- ₹4.27 CrNet profit · 9% margin
- ₹7.08 CrEBITDA · 15% margin
- ₹5 LakhPaid-up capital
- 170Employees (provident fund records)
- +9%Revenue CAGR, 3 years
- +25%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of G2.Com India Private Limited are on its company page.
Detailed financial statements for G2
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Investments & Acquisitions by G2
G2 has strategically engaged in corporate development activities, having acquired 6 companies. Notable acquisitions include Advocately, Capterra and GetApp.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Business applications marketplace for SaaS and cloud solutions is maintained. | getapp.com | Barcelona, Spain | 2010 | Jan 2026 | •••• | |
Business software reviews and comparisons are facilitated. | softwareadvice.com | Austin, United States | 2005 | Jan 2026 | •••• | |
Business software options are cataloged in an online directory. | capterra.com | Arlington, United States | 1999 | Jan 2026 | •••• | |
AI based platform offering solutions for feedback collection and market research | unsurvey.ai | San Francisco, United States | 2021 | Jun 2025 | •••• | |
Advocates are identified from customer bases for referral requests. | advocate.ly | Singapore | 2016 | May 2019 | •••• | |
Software products are recommended to enterprises based on their stacks. | siftery.com | San Francisco, United States | 2015 | Dec 2018 | •••• |
Complete acquisition details for G2
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of G2
11 dated milestones of G2 across 14 years, from founding to its latest funding, stage changes and deals.
- Founded G2 is founded.
- Funding First funding round of $2.3M.
- Milestone Reaches Minicorn status.
- Acquisition Acquires Siftery.
- Acquisition Acquires Advocately.
- Funding Latest funding round, Series D, of $157.0M.
- Milestone Reaches Unicorn status.
- Acquisition Acquires unSurvey.
- Acquisition Acquires GetApp.
- Acquisition Acquires Software Advice.
- Acquisition Acquires Capterra.
Competitors of G2
G2 has 3 listed competitors in our database, 3 of them funded. They include Capterra, CFX Markets and PeerSpot.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| capterra.com | 1999 | Arlington, United States | $5M | 28 | Business software options are cataloged in an online directory. | |
| cfxtrading.com | 2014 | Chicago, United States | $2.27M | Secondary market for alternative asset securities is facilitated. | ||
| peerspot.com | 2011 | New York, United States | $30M | Online platform offering reviews on business software and services |
Detailed competitors of G2
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of G2
The website of G2 (g2.com) receives about 2.8M visits a month and ranks #21,133 among all websites worldwide, #2,759 in Programming and Developer Software.
- Monthly visits2.8M
▲ 5.8% vs previous month
- Unique visitors1.5M
per month
- Global rank#21,133
among all websites
- Category rank#2,759
Computers Electronics and Technology · Programming and Developer Software
- Bounce rate51%
- Pages per visit3.1
- Average visit2 min 16 sec
- DevicesDesktop 62% · Mobile 38%
Websites whose visitors overlap most with G2. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| trustradius.com | 100% | 378K | #138,800 | View details | |
| capterra.com | 100% | 2.3M | #21,825 | View details | |
| alternativeto.net | 99% | #22,348 | View details | ||
| getapp.com | 90% | 675K | #99,060 | View details | |
| crunchbase.com | 84% | 3.7M | #12,418 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for G2
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Ratings and Review Platforms
3 companies that operate in the same segment as G2 (Ratings and Review Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Anonymous employee reviews and job search platform are operated. | 2007 | San Francisco, California, United States | USD 201.5 M | 1,695 | ||
Platform for discovering and sharing local businesses | 2004 | San Francisco, California, United States | USD 56 M | USD 1.46 B | 5,120 | |
Online review-based platform for multiple local businesses | 2007 | New York, New York, United States | USD 180.33 M | USD 266.72 M | 988 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about G2
Complete news archive for G2
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about G2
G2 was founded in 2012 and raised its 1st funding round 2 years after it was founded.
G2 is headquartered in Chicago, United States. It is registered at Chicago, Illinois, United States.
Godard Abel is the CEO of G2, as recorded in our data. They have also founded this company.
G2 is a funded company, having raised a total of $257.6M across 10 funding rounds to date. The company's 1st funding round was a Seed of $2.3M, raised on Apr 2014.
G2 has 1,688 employees.
The primary company behind G2, G2.Com India Private Limited, reported revenue of ₹47.10 Cr for FY 2025, up 1% year on year.
Founded in 2012 and headquartered in Chicago, United States, G2 operates as a platform in the business software sector. Reviews of various tools are collected and analyzed by users, enabling insights into product performance. Crowd-sourced data is leveraged for decision-making, while customer feedback is managed alongside live chat integrations. Operations focus on facilitating peer-to-peer evaluations across global business needs.
G2's top competitors include Capterra, CFX Markets and PeerSpot.
G2 offers Software Reviews, Buyer Intent, and Vendor Profiles.
G2 has made 6 acquisitions, including Advocately, Capterra, and GetApp.
G2 has 23 investors. Key investors include HubSpot, LinkedIn, Accel, Permira, and Emergence Capital.
The valuation of G2 is $1.1B as of Jan 2024.