About G2
G2 is a company based in Chicago (United States) founded in 2012 by Michael Wheeler and Godard Abel.. G2 has raised $342.7 million across 10 funding rounds from investors including HubSpot, LinkedIn and Accel. G2 has completed 3 acquisitions, including Advocately, Siftery and unSurvey. G2 offers products and services including Software Reviews, Buyer Intent, and Vendor Profiles. G2 operates in a competitive market with competitors including Clutch, Capterra, GetApp, CFX Markets and PeerSpot, among others.
- Headquarter Chicago, United States
- Founders Michael Wheeler, Godard Abel
- Stage Unicorn
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Sectors
Media & EntertainmentTechnology
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Email
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Phone
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Website
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$342.7 M (USD)
in 10 rounds
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Latest Funding Round
$157 M (USD), Series D
Jun 22, 2021
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Investors
HubSpot
& 18 more
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Employee Count
Employee Count
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Investments & Acquisitions
Advocately
& 2 more
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Products & Services of G2
G2 offers a comprehensive portfolio of products and services, including Software Reviews, Buyer Intent, and Vendor Profiles. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Platform for users to write and read peer reviews of business software.
Tool to identify and engage customers ready for software purchases.
System for companies to claim and manage their software profiles.
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Leadership Team
38 people
Sales and Marketing
19 people
Data Analysis and Operations Team
14 people
Mid Team
14 people
Software Development Team
13 people
Senior Team
12 people
Finance and Accounting
8 people
Customer Team
5 people
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Funding Insights of G2
G2 has successfully raised a total of $342.7M across 10 strategic funding rounds. The most recent funding activity was a Series D round of $157 million completed in June 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 10
- Last Round Series D — $157.0M
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First Round
First Round
(17 Apr 2014)
- Investors Count 19
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun, 2021 | Amount | Series D - G2 | Valuation | Permira | |
| Oct, 2018 | Amount | Series C - G2 | Valuation |
investors |
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| Oct, 2018 | Amount | Series C - G2 | Valuation | IVP |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in G2
G2 has secured backing from 19 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include HubSpot, LinkedIn and Accel. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Investments are made in technology, consumer, healthcare, and service sectors.
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Founded Year | Domain | Location | |
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Accel is recognized as a leading venture capital firm.
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Founded Year | Domain | Location | |
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Tech focused Early and growth stage VC firm investing in the US
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by G2
G2 has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Advocately, Siftery and unSurvey. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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AI based platform offering solutions for feedback collection and market research
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2021 | ||||
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Advocates are identified from customer bases for referral requests.
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2016 | ||||
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Software products are recommended to enterprises based on their stacks.
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2015 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - G2
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
G2 Comparisons
Competitors of G2
G2 operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Clutch, Capterra, GetApp, CFX Markets and PeerSpot, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
B2B marketplace platform offering product review and business connectivity platform
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| domain | founded_year | HQ Location |
Business software options are cataloged in an online directory.
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| domain | founded_year | HQ Location |
Business applications marketplace for SaaS and cloud solutions is maintained.
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| domain | founded_year | HQ Location |
Secondary market for alternative asset securities is facilitated.
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| domain | founded_year | HQ Location |
Online platform offering reviews on business software and services
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| domain | founded_year | HQ Location |
Cloud software products are traded via an online marketplace platform.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on G2
Frequently Asked Questions about G2
When was G2 founded?
G2 was founded in 2012 and raised its 1st funding round 2 years after it was founded.
Where is G2 located?
G2 is headquartered in Chicago, United States. It is registered at Chicago, Illinois, United States.
Who is the current CEO of G2?
Godard Abel is the current CEO of G2. They have also founded this company.
Is G2 a funded company?
G2 is a funded company, having raised a total of $342.7M across 10 funding rounds to date. The company's 1st funding round was a Series C of $55M, raised on Apr 17, 2014.
What does G2 do?
Founded in 2012 and headquartered in Chicago, United States, G2 operates as a platform in the business software sector. Reviews of various tools are collected and analyzed by users, enabling insights into product performance. Crowd-sourced data is leveraged for decision-making, while customer feedback is managed alongside live chat integrations. Operations focus on facilitating peer-to-peer evaluations across global business needs.
Who are the top competitors of G2?
G2's top competitors include Clutch, Capterra and 360Quadrants.
What products or services does G2 offer?
G2 offers Software Reviews, Buyer Intent, and Vendor Profiles.
How many acquisitions has G2 made?
G2 has made 3 acquisitions, including Advocately, Siftery, and unSurvey.
Who are G2's investors?
G2 has 19 investors. Key investors include HubSpot, LinkedIn, Accel, Permira, and Emergence Capital.
What is G2's valuation?
The valuation of G2 is $1.1B as of Jun 2021.
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