About G2
G2 is a company based in Chicago (United States) founded in 2012 by Michael Wheeler and Godard Abel. G2 has raised $342.7 million across 10 funding rounds from investors including HubSpot, LinkedIn and Accel. G2 has completed 6 acquisitions, including Advocately, Capterra and GetApp. G2 offers products and services including Software Reviews, Buyer Intent, and Vendor Profiles. G2 operates in a competitive market with competitors including Clutch, Capterra, GetApp, CFX Markets and PeerSpot, among others.
- Headquarter Chicago, United States
- Founders Michael Wheeler, Godard Abel
- Stage Unicorn
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Sectors
Media & EntertainmentTechnology
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Email
Locked
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Phone
Locked
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Website
Locked
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Social
Locked
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Annual Revenue
Not available
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Net Profit
Not available
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EBITDA
Not available
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Total Equity Funding
$342.7 M (USD)
in 10 rounds
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Latest Funding Round
$157 M (USD), Series D
Jun 22, 2021
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Investors
HubSpot
& 18 more
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Employee Count
Not available
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Investments & Acquisitions
Advocately
& 5 more
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Products & Services of G2
G2 offers a comprehensive portfolio of products and services, including Software Reviews, Buyer Intent, and Vendor Profiles.
Platform for users to write and read peer reviews of business software.
Tool to identify and engage customers ready for software purchases.
System for companies to claim and manage their software profiles.
People of G2
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Leadership Team
38 people
Sales and Marketing
19 people
Data Analysis and Operations Team
14 people
Mid Team
14 people
Software Development Team
13 people
Senior Team
12 people
Finance and Accounting
8 people
Customer Team
5 people
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Funding Insights of G2
G2 has successfully raised a total of $342.7M across 10 strategic funding rounds. The most recent funding activity was a Series D round of $157 million completed in June 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in G2
G2 has secured backing from 19 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include HubSpot, LinkedIn and Accel.
| Investor | Description | Founded Year | Domain | Location |
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Investments are made in technology, consumer, healthcare, and service sectors.
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Accel is recognized as a leading venture capital firm.
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Tech focused Early and growth stage VC firm investing in the US
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Locked | Locked | Locked |
Investor details for G2
Investor domains, locations, round participation, and complete history require an active premium plan.
- Investor domains
- Investor locations
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- Participation history
Verified entity values are shown only after access is granted.
Investments & Acquisitions by G2
G2 has strategically engaged in corporate development activities, having acquired 6 companies. Notable acquisitions include Advocately, Capterra and GetApp.
Investment portfolio details for G2
Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.
- Portfolio identities
- Transaction dates
- Round details
- Investment values
Verified entity values are shown only after access is granted.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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AI based platform offering solutions for feedback collection and market research
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Advocates are identified from customer bases for referral requests.
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Locked | Locked | 2016 | Locked | |
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Software products are recommended to enterprises based on their stacks.
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Locked | Locked | 2015 | Locked |
Complete acquisition details for G2
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- Transaction dates
- Acquired stakes
- Disclosed values
- Domains and locations
Verified entity values are shown only after access is granted.
Financial Statements - G2
Detailed financials for G2
Historical revenue, profit, statement rows, ratios, and trend charts require an active premium plan.
- Historical revenue
- Profit trends
- Statement rows
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G2 Comparisons
Peer comparison for G2
Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.
- Named peers
- Headcount comparison
- Funding comparison
- Operating benchmarks
Verified entity values are shown only after access is granted.
Competitors of G2
G2 operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Clutch, Capterra, GetApp, CFX Markets and PeerSpot, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
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B2B marketplace platform offering product review and business connectivity platform
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Business software options are cataloged in an online directory.
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Business applications marketplace for SaaS and cloud solutions is maintained.
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Secondary market for alternative asset securities is facilitated.
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Online platform offering reviews on business software and services
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Cloud software products are traded via an online marketplace platform.
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Detailed competitors of G2
Competitor domains, locations, full profiles, and operating metrics require an active premium plan.
- Domains and locations
- Full company profiles
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Verified entity values are shown only after access is granted.
Latest news on G2
Complete news archive for G2
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Frequently Asked Questions about G2
G2 was founded in 2012 and raised its 1st funding round 2 years after it was founded.
G2 is headquartered in Chicago, United States. It is registered at Chicago, Illinois, United States.
Godard Abel is the current CEO of G2. They have also founded this company.
G2 is a funded company, having raised a total of $342.7M across 10 funding rounds to date.
Founded in 2012 and headquartered in Chicago, United States, G2 operates as a platform in the business software sector. Reviews of various tools are collected and analyzed by users, enabling insights into product performance. Crowd-sourced data is leveraged for decision-making, while customer feedback is managed alongside live chat integrations. Operations focus on facilitating peer-to-peer evaluations across global business needs.
G2's top competitors include Clutch, Capterra and 360Quadrants.
G2 offers Software Reviews, Buyer Intent, and Vendor Profiles.
G2 has made 6 acquisitions, including Advocately, Capterra, and GetApp.
G2 has 19 investors. Key investors include HubSpot, LinkedIn, Accel, Permira, and Emergence Capital.
The valuation of G2 is $1.1B as of Jun 2021.