Pogo

New York, United States Founded: 2020 • Age: 6 yrs
Pogo is focused on helping users monetize personal data.
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About Pogo

Pogo is a company based in New York (United States) founded in 2020 by Oskar Melking. It operates as a Data-as-a-Service, and Commission-Based. Pogo has raised $14.8 million across 1 funding round from investors including HyperPay, Trust Fund and Buckley Ventures. Pogo offers products and services including Pogo App. Pogo operates in a competitive market with competitors including Betterment, Stash, Ibotta, Rakuten and Wealthsimple, among others.

  • Headquarter New York, United States
  • Founders Oskar Melking
  • Sectors
    Technology
    Retail
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Pogo Technologies, Inc.
Operational Areas
Technology → Marketing, Adtech & Commerce Technology
Retail → E-Commerce Platforms & Marketplaces
Technology → Marketing, Adtech & Commerce Technology
Technology → Cloud, Data & Analytics Infrastructure
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $14.8 M (USD)

    in 1 rounds

  • Latest Funding Round
    $14.8 M (USD), Series A

    Jul 26, 2022

  • Investors
    HyperPay

    & 41 more

  • Employee Count
    Employee Count
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Products & Services of Pogo

Pogo offers a comprehensive portfolio of products and services, including Pogo App. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Rewards and savings are offered through data monetization.

People of Pogo
Headcount 10-50
Employee Profiles 8
Employee Profiles
People
Dom Wong
Co-Founder & CEO
People
Emily King
Customer Support Operations Lead
People
Oskar Melking
Co-Founder, Chief Product Officer
People
Justin Parratt
Software Engineer (Founding Team)

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Funding Insights of Pogo

Pogo has successfully raised a total of $14.8M through 1 strategic funding round. The most recent funding activity was a Series A round of $14.8 million completed in July 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 1
  • Last Round Series A — $14.8M
  • First Round

    (26 Jul 2022)

  • Investors Count 42
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2022 Amount Series A - Pogo Valuation Buckley Ventures
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Pogo

Pogo has secured backing from 42 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include HyperPay, Trust Fund and Buckley Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Early-stage investments are provided to tech-enabled business startups.
Founded Year Domain Location
Venture capital investments are managed by a single-family office.
Founded Year Domain Location
Early-stage tech investments are made primarily in US companies.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Pogo

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Pogo

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Pogo Comparisons

Employees
+
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Competitors of Pogo

Pogo operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Betterment, Stash, Ibotta, Rakuten and Wealthsimple, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
App-based automated investment and retirement planning platform
domain founded_year HQ Location
Automated investment and robo-advisory services are offered to individuals.
domain founded_year HQ Location
Cashback is provided on multi-category product purchases via mobile app.
domain founded_year HQ Location
Internet services in e-commerce, finance, and digital content are operated.
domain founded_year HQ Location
Online robo advisory and stock trading services are provided.
domain founded_year HQ Location
Robo-advisory and financial planning services are provided for investments.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Pogo

Frequently Asked Questions about Pogo

When was Pogo founded?

Pogo was founded in 2020 and raised its 1st funding round 2 years after it was founded.

Where is Pogo located?

Pogo is headquartered in New York, United States. It is registered at New York, New York, United States.

Is Pogo a funded company?

Pogo is a funded company, having raised a total of $14.8M across 1 funding round to date. The company's 1st funding round was a Series A of $14.8M, raised on Jul 26, 2022.

What does Pogo do?

Pogo is engaged in providing a mobile application that enables users to earn rewards and save on everyday finances by monetizing their data. The app connects securely to user accounts to offer cashback on purchases and automatic savings on bills, insurance, and bank fees. It operates in the financial technology sector, emphasizing data control and transparency for market research and personalized ads.

Who are the top competitors of Pogo?

Pogo's top competitors include Ibotta, Betterment and Wealthsimple.

What products or services does Pogo offer?

Pogo offers Pogo App.

Who are Pogo's investors?

Pogo has 42 investors. Key investors include HyperPay, Trust Fund, Buckley Ventures, Slow Ventures, and Village Global.

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